Bengaluru, Sept 27: Radio City 91.1FM, India’s leading radio network, in yet another pioneering move, recently announced the second leg of Radio City Cine Awards Kannada 2017, to applaud the exceptional artistes and technicians of the Kannada film fraternity. Radio City Cine Awards Kannada, will provide transparent access to listeners to cast their vote and support their favourite Kannada superstars.
To add to the festivities of Navratri and in honour of Goddess Durga, the grand event was graced by leading ladies of the Sandalwood industry - Shruti Hariharan, Suman Ranganathan, Radhika Chethan, Sharmila Mandre, Sangeeta Bhat, Neethu Shetty, Manvitha Harish, Sparsha Rekha, Karunya Raam and Hitha Chandrashekar and Actor Srinagar Kitty (Hero). The glittering launch event held at Mantri Square, Bangalore was hosted by Radio City RJs- RJ Pradeepa and RJ Nethra.
At launch of this one of a kind initiative, Abraham Thomas, CEO, Radio City said “Very few award platforms aim to empower the consumer and recognize talent based on public opinion. We are certain that Radio City Cine Awards will not only be a platform for our listeners and the audience to choose their favourite artistes, but will also be a catalyst between Kannada stars and their fans.”
He further added “We extend our best wishes to all the artists and technicians who have made 2017 an entertaining year for Kannadigas and look forward to felicitating them at the grand finale.”
Commenting on the launch of the Radio City Cine Awards, Suman Ranganathan said “Movies are intrinsic to our culture and amongst the most common forms of entertainment in Karnataka and the rest of India. Radio City Cine Awards is a great initiative by Radio City that not only provides recognition to artistes and technicians who have worked hard through the year but also empowers the listeners by allowing them to nominate and vote for their favourite celebrities. I am certain that Radio City Cine Awards will go a long way in upholding the trust of listeners and enable them to show their immense passion towards the Kannada film industry.”
Through this one of a kind initiative Radio City Cine Awards Kannada aims to strengthen the connect between the listeners and their favourite celebrities. Nominees and winners will be determined based on public voting which will be available via traditional mediums on-air, SMS, and new-age mediums Facebook, Twitter, WhatsApp. The unique selection process will allow listeners from the City ke kone-kone Se to vote for their favourite stars.
The favourite celebrities will be nominated under 10 different categories like Favourite Actor, Favourite Actress, Favourite Director, Favourite Lyricist, Favourite Music Composer, Favourite Singer (Male), Favourite Singer (Female), Favourite Comedian, Favourite Cinematographer and Favourite Movie. The voting for public will be open from today across platforms like SMS, new-age mediums Facebook, Twitter, WhatsApp. This will culminate into a grand award night on-air where the winners will be announced and felicitated. Listeners from Bangalore can vote through WhatsApp by sending a message on the number- 9310111911 & cast their votes directly on the website: radiocity.in
To make the celebration grandeur, Radio City will also kickstart the 6th year of ‘Studio Ratha’ an annual celebration of Dussehra in Bangalore. Radio City’s most popular morning show ‘Aithalakdi Mornings’ will be aired live for 5 days from the Ratha and the listeners will get a chance to meet their favourite RJ’s and go on air from the Studio Ratha. Many renowned celebrities from Bangalore will be a part of the Studio Ratha along with the RJ’s, to interact with the fans. The activity will be spanning for 5 days, covering Bengaluru Ka Kona Kona starting 25th September.
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