Saudi Arabian advertising wars go viral as broadcasters up their game for Ramadan

Riyadh, Jul 20: Saudi Arabia's King Salman has been admitted to a hospital in the capital, Riyadh, for medical tests due to inflammation of the gallbladder, the kingdom's Royal Court said Monday in a statement carried by the official Saudi Press Agency.

The statement said the 84-year-old monarch is being tested at the King Faisal Specialist Hospital. The brief statement did not provide further details.

King Salman has been in power since January 2015. He is considered the last Saudi monarch of his generation of brothers who have held power since the death of their father and founder of Saudi Arabia, King Abdulaziz.

King Salman has empowered his 34-year-old son, Crown Prince Mohammed bin Salman, as his successor. The crown prince's assertive and bold style of leadership, as well as his consolidation of power and sidelining of potential rivals, has been controversial.

With the support of his father, Prince Mohammed has transformed the kingdom in recent years, opening it up to tourists and eroding decades of ultraconservative restrictions on entertainment and women's rights as he tries to diversify the Saudi economy away from reliance on oil exports.

The prince has also detained dozens of activists and critics, overseen a devastating war in Yemen, and rounded up top members of the royal family in his quest for power.

The Saudi king has not been seen in public in recent months due to social distancing guidelines and concerns over the spread of the coronavirus inside the kingdom, which has one of the largest outbreaks in the Middle East.

He has been shown, however, in state-run media images attending virtual meetings with his Cabinet and held calls with world leaders.

King Salman, who oversees Islam's holiest sites in Makkah and Medinah, was a crown prince under King Abdullah and served as defense minister. For more than 50 years prior to that, he was governor of Riyadh, overseeing its evolution from a barren city to a teeming capital.

Dubai, Apr 16: Most of the patients who have fully recovered from Covid-19 in the UAE followed healthy behaviours that helped strengthen their immune systems, said Dr Farida Al Hosani, Official Spokesperson for the UAE Health Sector.

Dr Al Hosani made the remarks during the UAE Government's regular briefing on the latest developments related to the spread of coronavirus in the country, which was held on Wednesday in Abu Dhabi.

During the briefing, Dr Al Hosani spoke about the precautionary measures that aimed to prevent the spread of the virus.

Ammar Al Muaini, Official Spokesperson of the National Programme for Happiness and Quality of Life, also explained the outcomes of the National Mental Health Programme.

During the briefing, Dr Al Hosani affirmed that recorded cases in the country, especially recoveries, were related to key factors and reasons.

"In most cases of recoveries, we noticed that they have followed several daily health behaviours, such as doing exercise, eating a healthy diet, strengthening the immune system, and maintaining an ideal weight, as well as abstaining from bad habits, such as smoking and unhealthy eating. The psychological aspect is also important, and it is necessary to support the mental health of individuals, along with their physical health," she said.

"These practices, which we always emphasise and promote, will help raise a person's immunity and resistance to diseases, in addition to medicines, and can speed up the process of recovering from disease," she added.

Dr Al Hosani also talked about the importance of not being complacent if one's temperature rises. "We highlight the importance of periodic temperature checks for family members at home. This step is one of the health measures that we are encouraging.

"Everyone who has a high temperature must contact the nearest health centre or hospital or go to a drive-through testing centre because personal health is linked to the health of those around us and we are responsible for it. There is no room for hesitation in protecting our families," she stressed.

Dr Al Hosani highlighted the importance of covering the nose and mouth, whether by wearing surgical, paper or cloth masks, or any other covering or clothing.

"This procedure is important for everyone leaving home to avoiding the transmission of any infection and preserving the safety of everyone, along with leaving a safe physical distance between people in public places, markets and workplaces, and following the precautions," she explained.

Regarding high temperatures and their relationship to the coronavirus, Dr. Al Hosani said: "All studies that attempt to understand the relationship between the virus and climate have not been able to confirm that higher temperatures will help kill the virus. We are continuing to monitor the results of these studies."

Al Muaini explained the details and developments of the national campaign, titled, 'Don't Worry,' which aims to support the mental health of community members.

"The UAE Government, represented by the National Programme for Happiness and Quality of Life, has launched, under the current circumstances, the national campaign, titled, 'Don't Worry,' that aims to provide psychological support to members of society facing the repercussions of the novel coronavirus, in line with relevant national efforts," Al Muaini said.

"The campaign reflects the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, affirming that quality of life is a high priority, and health is the most important pillar of quality of human and society," Al Muaini added.

Al Muaini stated that the phrase, 'Don't Worry,' is profound in its meaning, according to His Highness Sheikh Mohamed bin Zayed, and reassures everyone that everything will be fine. "Today, the concept of health is not limited to physical health, but it also includes mental health. During this period, and due to the social, professional, and educational changes that directly affect our lives, we need to support and enhance our mental health to overcome these challenges," he  added.

Al Muaini said that over 50 specialists, psychologists and social workers are voluntarily participating in the national campaign to serve the country, which includes three main components focusing on providing psychological support to all members of society, especially as this type of support is one of the necessary community needs during the current circumstances.

The first component, 'Let's Support Together,' aims to answer enquiries regarding psychological challenges, provide educational advice, and support individuals in facing challenges, through daily live broadcasts on the social media networks of the National Programme for Happiness and Quality of Life, @HappyUAE. Two events are broadcast every day, with the first being at 17:30 in English and the second at 20:30 in Arabic to benefit all segments of society.

Al Muaini explained that the number of live broadcasts on the programme's social media accounts has reached 30 and covers various topics, including psychological care for senior citizens, psychological care for children, psychological support for working mothers, and how to address anxiety and psychological concerns.

According to scientific studies, fear and anxiety are among the strongest influences that weaken human immunity, and, therefore, it is necessary to learn about how to deal with them. The duration of each broadcast is one hour, attracting some 250,000 views each.

Al Muaini explained that the second component of the campaign is the hosting of closed virtual sessions, entitled, 'Let's Talk Together,' which aim to provide psychosocial support to specific groups of society, to enable them to talk to each other in a safe environment to discuss the psychological challenges they are facing.

The programme has organised over eight closed psychological support sessions to maintain the privacy of participants, under the supervision of certified physicians and psychologists. Some 300 people have participated and some sessions were held for those under quarantine, including working mothers, school and university students, and doctors working in the first line of defence.

Some 300,000 people watched "Let's Reassure Each Other" programme Al Muaini noted that the third component of the campaign, titled, "Let's Reassure Each Other," focuses on raising awareness of the importance of psychological resilience and promoting its importance to society. The programme has so far posted more than 21 video clips containing messages of support and reassurance to the community.

The number of people who watched the programme reached some 300,000 viewers.

Al Muaini stressed that the campaign is an effective interactive platform available on a daily basis, to provide psychological support to all segments of society at a time when people require reassurance and psychological support to overcome the current crisis. The campaign hosted doctors working in the first line of defence and their enquiries were answered directly. A group of people under quarantine was also involved in the closed support sessions, which were also popular with participating doctors.

Riyadh, June 23: Saudi Arabia has decided to go ahead with the Hajj pilgrimage with strict health measures and protocols in an effort to prevent the spread of covid-19.

Minister of Health Dr. Tawfiq Al-Rabiah and Minister of Hajj and Umrah Dr. Muhammad Saleh Benten today addressed a joint virtual press conference today. 

Minister of Hajj expected that number of domestic pilgrims performing the pilgrimage this year will not be more than 10,000. He also confirmed that no pilgrims from outside the Kingdom will be allowed to perform Hajj this year.

Dr. Al-Rabiah said pilgrims should be less than 65 years of age and not suffering from any chronic diseases.

The Hajj pilgrimage, which is one of the five pillars of Islam and a must for able-bodied Muslims at least once in their lifetime, will this year only welcome a “limited number” of people from inside the Kingdom, authorities had said on Monday.

Every year, about 2.5 million pilgrims visit the holiest sites of Islam in Makkah and Madinah, which could make it a possible breeding ground for the disease.

To prevent COVID-19 from spreading among pilgrims, the health ministry, in collaboration with the Ministry of Hajj and Umrah, has developed the plan to ensure the safety of all visitors.

“We have worked with the Ministry of Health to develop preventative and precautionary measures and protocols that are needed to ensure a safe Hajj season,” Benten said.

Protocols:

1. No more than 10,000 people will be allowed to perform the Hajj pilgrimage.

2. All pilgrims will be tested before they reach the holy sites.

3. Only those under the age of 65 will be allowed to perform Hajj this year.

4. All pilgrims will be asked to self-quarantine after they complete the Hajj rituals.

5. All workers and volunteers will be tested before the Hajj pilgrimage begins.

6. The health status of all pilgrims will be monitored daily.

7. A hospital has been prepared for any emergency that occurs during the pilgrimage.

8. Social distancing measures will be enforced.