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Saudi Arabian advertising wars go viral as broadcasters up their game for Ramadan

Arab News
May 8, 2018

London, May 8: Advertising pundits in the Middle East are hoping that the month of Ramadan will give a boost to what has so far been a lackluster year for the industry. Overall GCC ad spends have plummeted with an estimated 25 percent regional drop from 2016 to 2017 alone, data from Ipsos Stat showed.

Ramadan has traditionally been peak season for broadcasters, but a volatile regional economy, the introduction of VAT levies and a rise in digital consumption have compounded uncertainty in the industry, experts said.

According to a report from Google Think, Ramadan viewership on YouTube over the past three years has increased threefold in comparison to TV, while TV viewership remained flat.

Some major GCC advertisers are not spending on TV at all this Ramadan, which represents a sea change for traditional advertisers. “All in all, TV — especially Arabic TV — will see some ads but this Ramadan marks a significant moment in budgets shifting to digital,” Zaira Lakhpatwala, managing editor, Communicate, told Arab News.

Austyn Allison, editor of Campaign Middle East, said the advertising market is “leveling out.”

“Brands are spreading their budgets more evenly throughout the year, and they are also moving them away from television,” he said.

According to Allison, TV stations are “sitting planning their Ramadan grids right now,” trying not to give too much away to the competition and hoping that their Ramadan shows will catch more audience than their competitors.

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News Network
April 27,2020

Riyadh, Apr 27: The government of Saudi Arabia has signed a SR995 million (approx. Dh972m) contract with China to provide Covid-19 tests for nine million people in the Kingdom.

The Saudi Press Agency, SPA, reported that the decision came "as a result of a phone call made today (Sunday) between the Custodian of the Two Holy Mosques King Salman bin Abdulaziz Al Saud and Chinese President Xi Jinping."

The contract includes providing necessary equipment and supplies, making available of 500 Chinese specialists and technicians who are specialised in performing tests, establishing six large regional laboratories throughout the Kingdom; including a mobile laboratory with a capacity of performing 10,000 tests per day. Saudi cadres will also be trained to conduct daily tests and comprehensive field tests, under the new agreement

The contract was co-signed by the National Unified Procurement Company and Chinese company Huo-yan Laboratories by Dr. Abdullah Al Rabeeah, Advisor at the Royal Court, on behalf of the Government of Saudi Arabia, and Chinese Ambassador to the Kingdom Chen Weiqing, as a representative of the Chinese Government.

The contract is one of the largest contracts that will provide diagnostic tests for the novel Coronavirus.

Tests were also purchased from several other companies from the United States, Switzerland and South Korea, bringing the number of available tests to 14.5 million, covering around 40 percent of Saudi Arabia's population, SPA added.

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News Network
April 21,2020

Dubai, Apr 21: Saudi Arabia reported 1122 new cases of coronavirus, bringing the total number of infections in the country to 10,484, the Ministry of Health announced on Monday (April 20).

Ministry of health announced 27% of the cases are for Saudis, while 73% for non-Saudis, and ages ranged from one month old baby to 96 years old.

Meanwhile, the ministry reported 92 recoveries today, with total recoveries in the kingdom at 1,490. There are 96 cases in intensive care.

The ministry also confirmed 6 deaths on Monday, bringing the total number of deaths in the kingdom to 103.

The Saudi health minister on Monday announced that 47 billion riyals were approved by the goverment to support the health ministry in this pandemic.

Also the minister in a press confrence referred to the large numbers of cases revealed in past days saying, "During the past three days, everyone noticed an increase in the number of people infected with the coronavirus, due to the active testing of areas."

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News Network
July 28,2020

Dubai, Jul 28: A heart-broken father who lost his 19-year-old son in a tragic car accident during Christmas last year has sponsored the repatriation costs of 61 Indians stranded in the UAE.

 The special flydubai repatriation flight, chartered by the All Kerala Colleges Alumni Federation (Akcaf) volunteer group, of which he is a member of, departed from Dubai to Kochi on July 25 carrying 199 passengers.

 On this particular flight, I sponsored 55 air tickets," said TN Krishnakumar, a sales and marketing director. He had lost his son Rohit Krishnakumar in a car accident, which also claimed the life of the teen's friend, Sharat Kumar (21).

"All passengers who were registered with the Indian missions were also asked to register on the Akcaf volunteer group website. Each passenger was further vetted, after which we made home visits to ensure that all the applicants were genuinely in need of financial support and repatriation," he said.

Commenting on what inspired him to dedicate himself to community work, Krishankumar said: "When a situation like this comes up, you realise there is no meaning in money. I invested everything I made into my son, and that had crashed in front of my eyes. He was a third-year medical student at the University of Manchester in the UK and had returned home for a vacation when the accident took place. Since then, I have been involved in a lot of social activities. If I do not do this, there is no meaning to my existence."

Since the outbreak of the Covid-19 pandemic, Krishnakumar said the group has supported thousands of individuals in need of help. "We supported unemployed people with several hundred bags of grocery kits and other necessary items. We also supported Covid-19 patients by transferring them to the medical facility in Warsan, etc.," he said.

"I come from a very middle-class family. I got a scholarship to study in college, and I studied with the help of taxpayers' money. I have always wanted to give back to society. I have grown immensely in life and now is my time to give back.," he added.

Krishnakumar also sponsors the education of over 1,000 academically gifted school children in Kerala's government-aided schools. He is a life trustee at the College of Engineering Trivandrum Alumni Galaxy Charitable Trust and an active participant towards various educational causes.

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