Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
Shame on u ppl, rather than being happy for the release of one of our brothers u r blaming each other and some organisation...because of this attitude ur community never unite....specially mangalorean mentality is so cheap never understand anything n don't want to improve as well....shame on u negative thinkers... always remember think good...be good....do good....
I know Nasir personally when he was growing up in Bunder, Jumma Masjid road. He is a victim of social pressure we beary community put on our young men. Only measure we use is financial accomplishment of men and not how they get there. Young men are subjected to keeping up with jones syndrome where money is required to get there. Dowry system (Unislamic) and lavish wedding expenses primarily drive this. Beary's are moving away from Islam and clinging on the material life. The religious leaders don't speak up against this as they are gaining from this materially.
I wish Nasir all the best and may Allah provide him endurance to deal with the stigma.
@ shaukath, what was happening people don know the fact dey speak wrongly, we have worked on it so they know the truth, u can inquire about me, am working in jubail k, give me ur full contact details and i will tell u who is liars.....
Some PFI and IFF supporters always start their comment with a lie: \i am not a PFI or IFF supporter.\" Lairs are never trustworthy."
Am not a member or supporters of IFF , I want to tell the fact wat actually happened, 13 years dey were in jail first 7 years all were scared to contact dem nor legally contacted for the release , since last 5 years IFF followed the case and legally hired a lawyer to fight the matter in court , as it was huge amount IFF requested Althaf ullal to join hands to collect funds and he took responsible to arrange funds as required, but it was not so easy to convince business men in this matter and finally approached and funds were almost done and IFF contributed Good amount also, by giving money matter is not solved, IFF done great work for further formalities to release of this three guys, U can ask donors if wat said is not true .....
As per my knowledge, IFF did not spend a single penny in this cause. many NRI businessmen in Saudi Arabia paid a huge amount of money. CD boss also paid money for their release. but CD report did not mention that in the report. Only IFF wants publicity. Now it is obvious that u want name and not reward. dont worry. Allah will fulfill your niyyah!
Dear All,
why CD has to support IFF, My humble request to CD is not to support these kind of organizations, you will regret at the end if you support these Jahils, you people first learn the basic of the Deen, your keeping muslim youth from learning basic of their deen and busying them in other activities which are no use in this world and in hereafter.
Alhamdulilh !! Masha Allah!May Allah give Hafiya & Hidaya to brother Althaf Ullal & Suhail Kandak & all other subordinates
Dear all please don't request to CD to Mention IFF name, All know who is behind this case, Insha allah, Allah will give all rewards for those who work behind this case
CD is always against IFF all know this.they only publish 1 minister's update even if he dance !!!!!!!!!!!
also CD will not Digest IFF name !!
Alhamdulillah, Welcome back home Nasser.....
Everyone knows who is behind this noble yet coastal digest has failed to publish the name of it. Don't know the reason but one thing is don't be biased on publishing news.
Why these type of reports ! CD should mention IFF for their great Effort !
Dear Respected Readers and Wellwishers indeed its a good thing that those guys are out of Jail and reached their home safely alhamdulillah. Let me clarify you one thing that, The Guy who took this initiative before 8 years in jeddah to release these people is Mr. Suhail Kandak, who is In Mangalore now days. Even he worked very honestly behalf of those guys. So lets not forget his contribution too in this case. As well as donors who supported. Thanks
Great news masha ALLAH ...
how come this Article miss the name of India Fraternity Forum ..they are the one behind this case from last 6 years, really a great dedication & efforts, finally they archived with the help of kind hearted business peoples, Hats off to IFF effort & contributed business icons.
#6@ shamusuddeen,we can unreasteand your mind ,clean your heart and say alhamdulillah..
How IFF are ready to help tainted people, even I was asking them earlier to help some tainted people they refused and they said that we are not helping hand to tainted people, something is fishy in this matter.
Masha Allah great News. BOTH OF THEM IFF AND BUSINESS CAN DO ANYTHING , THIS IS THE RESULT. MAY ALLAH BLESS WITH HIS MERCY BOTH OF THEM IN FUTURE CASE IF ANY.
Good work by IFF and Donors who helped these guys to come out of the jail. May Allah bless you all. Keep go on doing such good social work we will be there with you.
Good news. May allah bless the NRI businessmen for their noble work. Really it will inspire others.
I request with coastal Digest please mention IFF name because i heard that IFF is behind of them for walk free from jail
May Allah bless the NRI businessmen, who helped these poor guys to come out from the prison. It is the real Ibada /prayer, which takes us to Jannah!! Definitely they will get the reward for such good deed!!
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