Shanthi Prakashana releases new Kannada books at Sharjah book fair

Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.

While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.

Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.

A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others. 

The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign. 

Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city. 

The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.

The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.

Bengaluru, Aug 4: Karnataka on Tuesday reported its biggest single-day spike of 6,259 Covid-19 cases and 110 fresh deaths, taking the total infection count to 1,45,830 and the toll to 2,704, the health department said.

The day also saw a record 6,777 patients getting discharged after recovery, outnumbering the fresh cases. Out of 6,259 fresh cases, a total of 2,035 cases were from Bengaluru Urban district. The previous biggest single-day record was on July 30 when the state added 6,128 cases.

A bulletin from the department said cumulatively 1,45,830 Covid-19 positive cases have been confirmed in the state and it included 2,704 deaths and 69,272 discharges. Out of the 73,846 active cases, as many as 73,212 patients were stable in isolation at designated hospitals while 634 in the intensive care units.

Among the fresh deaths, Bengaluru Urban accounted for 30 followed by Dakshina Kannada (13) and Mysuru (9).

Most of the people who succumbed either had a history of Severe Acute Respiratory Infection (SARI) or Influenza-like illness (ILI), the bulletin said. Besides Bengaluru Urban, the other districts which reported higher fresh cases on Tuesday are Mysuru 662, Kalaburagi 285, Ballari 284, Belagavi 263, Dakshina Kannada 225, Davangere 191, Dharwad and Hassan 188. Bengaluru Urban district continued to top the list of positive cases with a total of 63,033 infections, followed by Ballari 7,638 and Dakshina Kannada 6,388.

Among discharges too Bengaluru Urban tops the districts with 27,877 discharges, followed by Ballari 3,724 and Kalaburagi 3,470. A total of 14,89,016 samples had been tested so far, out of which 42,458 on Tuesday with 29,488 being rapid antigen tests.