Shilpa Shetty joins 'gold rush'; launches jewellery firm

April 3, 2014

Mumbai, Apr 3: Bollywood actor Shilpa Shetty today launched her own gold bullion and jewellery company, which will have outlets in seven cities.

Shilpa_ShettySatyug Gold has entered into long-term contracts with gold mines all over the world and also owns two refineries in India, Shetty, who is Chairperson of the company, said.

Satyug Gold is opening seven stores in cities like Mumbai, Delhi, Jaipur, Ahmedabad, Pune, Chandigarh and Ludhiana. These outlets will feature regular collections of jewellery designed by the actress.

"We have entered into long-term contracts with gold mines from all over the world and own two licensed refineries in India. Some of the margins we make in our gold business will be passed on to our customers in the form of discounts.

"This is possible because we are a complete mine-to- refinery-to-customer set up," Shetty told reporters here.

Satyug owns 42 per cent stake in AuPtAg Refinery and 50 per cent in Royal Refinery, both located in Navi Mumbai. They have refining capacity of 18 tonne and 150 tonne per annum, respectively, she said.

On the occasion, Shetty launched 12 creatively designed evil eye charms made in 22 karat gold.

The company has also launched its own minted 24 karat (999) purity gold coins in different sizes. The coins will be apt for gifting, Shetty said.

Satyug is also launching, for a limited period and in association with the Indian Bullion & Jewellers Association (IBJA), a scheme that will offer patrons chance to purchase pure 24 karat gold at up to 37 per cent off the prevailing market rates linked to various delivery tenures.

Satyug has inked a five-year deal with the association worth Rs 25 crore as royalty payment, said IBJA President Mohit Kamboj.

Size of India's gems and jewellery industry is likely to double to Rs 5,00,000 crore by 2018 and investment demand in the form of coins and bars has a capacity to reach Rs 1,80,000 crore by 2018 from Rs 85,000 crore in FY 12.

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News Network
March 21,2020

Mar 21: The novel coronavirus outbreak in the country may have brought the ever-bustling film industry to a halt but it hasn't stopped Bollywood celebrities from utilising their massive online influence to entertain their followers as well as engage them in fitness, dance and yoga routines.

According to the Health Ministry, the coronavirus cases in India rose to 258 on Saturday after 35 fresh cases were reported in various parts of the country.

As the government encourages more social distancing, people from the film fraternity are finding ways to connect to people and ensure their self-isolation isn't wasted.

On Sunday, actor Shilpa Shetty will hold a special live fitness session across digital platforms for people to follow from home.

"In times like these, it's important to stay fit, active, and healthy. Join me on Sunday, 22nd March at 4:00 pm IST as I go LIVE on Instagram-Facebook-Helo (@theshilpashetty) and on the @ShilpaShettyApp to show you some beneficial and helpful yoga asanas.

"You can watch, learn, and practice it from the comfort of your homes. Remember, staying indoors shouldn't be an excuse for deviating from your fitness routine," the actor wrote in an Instagram post.

Online yoga and fitness programs are picking up steam, with many celebrities pitching in.

On Saturday, actor Tamannah Bhatia went live with Diva Yoga, a studio part of a larger yoga ecosystem called SARVA, where she participated in a one-hour virtual yoga class, to encourage people to pursue their fitness goals.

Malaika Arora, co-founder of the yoga studio, told news agency that as the world fights a public health crisis, "we must do our best to stay calm and safe."

"There is also a need to boost our immunity levels even if it means continuing our workout from home. The live sessions being conducted on the Diva Studios Instagram handle and immunity boosting modules being shared on the SARVA app and website are aimed at this.

"Our instructors will offer guided lessons every day... for everyone’s benefit. I encourage people to join in and be responsible for your own health. When you are fit and healthy, you can help others in a better manner. It is these small steps that will lead to a better outcome," she said.

With everything coming to a standstill, choreographer Terence Lewis has also figured out an alternate avenue to reach out to his students: through online classes.

As of now, those who are not his students do not have the access to it, but Lewis said that's going to change soon.

"In few days, we will be starting online dance tutorials for people who have no access and means to be a part of our institute directly. Since, we do not have any branches, neither do I believe in having one, we directly teach from our original space in Andheri.

"Here we have instructors who have learnt from me and is the only legit institute we have hence, we'll think of doing the online classes as way of engaging with people who are far away from us," Lewis told PTI.

As shootings of movies, TV shows and web series stand suspended till March 31, casting director and actor Abhishek Banerjee is encouraging artistes to send self tapes from their homes.

"We are encouraging that to minimise human to human contact and audition spaces. Some actors are known to us, some unknown. It's very difficult to track anybody's health of you don't know the person. So it's easier to see the self tapes and keep shortlisting them and maybe we will call them again for a proper audition when everything is alright," he said.

The process of recording a self audition, according to the "Stree" actor, isn't easy.

"Full marks and respect for actors who are sending the self tapes because audition process takes a lot of efforts and to do that alone, without any help in isolation, without cues, it's commendable."

Banerjee, who runs Casting Bay, a leading casting studios, along with his friend Anmol Ahuja, said on an average, any big casting office had around 100-150 footfalls everyday, which has now come to a griding halt.

"The minute the government decided, we stopped all auditions too. Everything is on a standstill now. The production houses have asked us to hold on the auditions and projects. The major worry is that many actors will have date issues now. Once everything opens in April, let's see how to tackle that. It'll be a very difficult situation," he added.

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News Network
July 21,2020

Mumbai, Jul 21: Police have recorded statements ofthree psychiatrists and a psychotherapist as part of their probe into the death of Bollywood actor Sushant Singh Rajput last month, a senior official said on Monday.

Their "statements were recorded over the last three- four days" by the Bandra police who are probing the case, said Deputy Commissioner of Police (Zone IX) Abhishek Trimukhe.

The late actor was consulting these mental health professionals and hence their statements were recorded as part of the ongoing probe, police said.

Rajput was undergoing treatment for depression since November 2019, they said.

Rajput, 34, was found hanging in his suburban Bandra apartment on June 14 in what the police claimed was a case of suicide. In the initial investigation, the Mumbai police had found that the actor was under medication for depression.

So far, the police have recorded statements of over 36 people, including director Sanjay Leela Bhansali, Bollywood casting director Mukesh Chhabra, actress Sanjana Sanghi and Rajput's friend Sandip Singh, among others.

Rajput's friend, actor Rhea Chakraborty, has also given her statement to the police.

Filmmaker Aditya Chopra recorded his statement in connection with the case at the Versova Police Station on Saturday.

Rajput starred in films such as 'Shuddh Desi Romance', 'Raabta', 'Kedarnath' and 'Sonchiriya'. But his most prominent role came as cricketer Mahendra Singh Dhoni in the biopic, 'MS Dhoni: The Untold Story'.

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News Network
June 24,2020

New Delhi, Jun 24: Actor Bhumi Pednekar supported migrant labourers traveling long distances amid the coronavirus pandemic, in a rather unique way- by donating footwear to them.

The gut-wrenching images of migrants walking barefoot on the roads made the 'Pati Patni Aur Woh' actor take the plunge to help them.

Pednekar joined hands with a footwear company and a volunteer-based non-government organisation - The Robin Hood Army - to help the underprivileged with footwear.

The actor helped over 1000 migrant labourers in and around Ghaziabad in Murad Nagar, Govindpuram, Vijay Nagar, and distributed footwear among men and women across age-groups.

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