Shilpa Shetty joins 'gold rush'; launches jewellery firm

April 3, 2014

Mumbai, Apr 3: Bollywood actor Shilpa Shetty today launched her own gold bullion and jewellery company, which will have outlets in seven cities.

Shilpa_ShettySatyug Gold has entered into long-term contracts with gold mines all over the world and also owns two refineries in India, Shetty, who is Chairperson of the company, said.

Satyug Gold is opening seven stores in cities like Mumbai, Delhi, Jaipur, Ahmedabad, Pune, Chandigarh and Ludhiana. These outlets will feature regular collections of jewellery designed by the actress.

"We have entered into long-term contracts with gold mines from all over the world and own two licensed refineries in India. Some of the margins we make in our gold business will be passed on to our customers in the form of discounts.

"This is possible because we are a complete mine-to- refinery-to-customer set up," Shetty told reporters here.

Satyug owns 42 per cent stake in AuPtAg Refinery and 50 per cent in Royal Refinery, both located in Navi Mumbai. They have refining capacity of 18 tonne and 150 tonne per annum, respectively, she said.

On the occasion, Shetty launched 12 creatively designed evil eye charms made in 22 karat gold.

The company has also launched its own minted 24 karat (999) purity gold coins in different sizes. The coins will be apt for gifting, Shetty said.

Satyug is also launching, for a limited period and in association with the Indian Bullion & Jewellers Association (IBJA), a scheme that will offer patrons chance to purchase pure 24 karat gold at up to 37 per cent off the prevailing market rates linked to various delivery tenures.

Satyug has inked a five-year deal with the association worth Rs 25 crore as royalty payment, said IBJA President Mohit Kamboj.

Size of India's gems and jewellery industry is likely to double to Rs 5,00,000 crore by 2018 and investment demand in the form of coins and bars has a capacity to reach Rs 1,80,000 crore by 2018 from Rs 85,000 crore in FY 12.

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News Network
January 24,2020

Jaipur, Jan 24: Actor Sonali Bendre has said that she came into the movies to make money but fell in love with the profession where she discovered herself and found her family and friends. The 45-year-old actor said she owed a lot to Bollywood which is the most wonderful place to be, both mentally as well as creatively.

"I came into movies to make money and I fell in love with the profession. It was the most wonderful place to be, mentally and creatively," she said.

"I found myself there, found my friends and family over there. I owe a lot to Bollywood. It was one of the most wonderful things that happened to me," Sonali said here on Thursday.

The actor said her entry into movies by purely because she happened to be at the right place and at the right time.

Sonali added when acting offers came her way she knew that in no other field could she have made as much money, and as quickly, as she did in movies.

"Basically, I got into this because it was great money," she said.

The actor was speaking at the Jaipur Literature Festival and also talked about books and how her book club named ‘Sonali's Book Club' came into being.

Sonali, who has been convalescing after undergoing treatment for cancer in the US, said that books gave her strength and kept her afloat while she was going through one of the toughest phases of her life.

The actor was diagnosed with high grade cancer in July 2018 and underwent treatment for it in New York.

"Books were my friends other than my sisters while I was growing up. I'm nowhere remotely connected to movies. I have a very middle class Maharashtrian upbringing. When I got into movies, it was like being on another planet. Again in this world where it was easy to feel the peer pressure and do certain things or not do certain things, or look a certain way, books kept me grounded," she said.

"'A Gentleman in Moscow' (a 2016 novel by Amor Towles) was uplifting and I got so much strength from that book during my treatment in New York," Sonali said.

The actor, who often shares posts about books and authors on social media, said one should stop feeling guilty about not completing a book.

"Sometimes you start judging yourself by not completing a book, but I have reached a stage where I understand that I'm a book-lover, but that doesn't mean I will like all the books. It's okay if you don't like a book," she said.

Sonali also said that nobody wanted to know about the intellectual capacity of Bollywood stars as it was not "entertainment enough or gossipy enough".

Earlier before her session, Sonali launched author Ashwin Sanghi's latest book ‘The Vault of Vishnu', the sixth book in the Bharat series, at the 13th edition of the festival.

Comments

Advisor
 - 
Sunday, 26 Jan 2020

Please read the religious books once in your life time specially the QURAN which tells lot about this life and its journey and to recognize the true ONE GOD who has no partners and the creator of all that Exists . God asks us to use our intellect and find logical answers for many of our life's query which is a guidance to HUMANITY.  READ with a OPEN HEART without bias... Good LUCK

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News Network
July 27,2020

Mumbai, Jul 27: Reel life villain Sonu Sood turned real life hero once again, this time by gifting a tractor on Sunday to a farmer in a remote village in Andhra Pradesh to help him till the land. The actor came up with the gift after coming through a video clip on Twitter wherein a tomato farmer in Madanapalle in Chittoor district was seen ploughing the land with his two daughters carrying the yoke on their shoulders.

In his instant reaction, Sood promised a pair of ox to the farmer, but later said the family deserved a tractor. "So sending you one. By evening a tractor will be ploughing your fields. Stay blessed," Sood, who acted as a villain in numerous Telugu films, said in a tweet.

True to his word, a new tractor was delivered to the elated farmer Nageswara Rao at his Mahalrajupalle village by Sunday night. Telugu Desam Party president N Chandrababu Naidu, who belongs to Chittoor district, hailed the actor's gesture.

"Spoke with @sonusood ji and applauded him for his inspiring effort to send a tractor to Nageswara Rao's family in Chittoor district. Moved by the plight of the family, I have decided to take care of the education of the two daughters and help them pursue their dreams," Naidu said in a tweet.

Rao's elder daughter completed her Intermediate while the second one passed Class 10. Rao used to run a tea stall in Madanapalle before coronavirus left him out of business. He returned to his native Mahalrajupalle village to take up agriculture once again.

Given his penury, he could not hire either a pair of bulls or a tractor to till the land, when his daughters volunteered to help him on the chores. Their plight went viral on social media following which the actor stepped in with help.

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Agencies
March 24,2020

Los Angeles, Mar 24: In a bizarre video shot from her rose petal filled bathtub, pop star Madonna has called the coronavirus pandemic "a great equaliser".

The music icon said the virus doesn't discriminate between rich and poor.

That's the thing about COVID-1. It doesn't care about how rich you are, how famous you are, how funny you are, how smart you are, where you live, how old you are, what amazing stories you can tell.

It's the great equaliser and what's terrible about it is what's great about it. What's terrible about it is that it's made us all equal in many ways, and what's wonderful about is, is that it's made us all equal in many ways, Madonna said in the video while having a milky bath in tub full of roses.

The 61-year-old singer, who had to cancel two of her concerts in Paris due to coronavirus outbreak, also referenced her 1995 song Human Nature in the video saying we are all going down together .

According to the Johns Hopkins coronavirus tracker, the death toll from the virus globally has risen to 14,641 with 336,000 cases reported in 173 countries and territories.

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