Shilpa Shetty joins 'gold rush'; launches jewellery firm

April 3, 2014

Mumbai, Apr 3: Bollywood actor Shilpa Shetty today launched her own gold bullion and jewellery company, which will have outlets in seven cities.

Shilpa_ShettySatyug Gold has entered into long-term contracts with gold mines all over the world and also owns two refineries in India, Shetty, who is Chairperson of the company, said.

Satyug Gold is opening seven stores in cities like Mumbai, Delhi, Jaipur, Ahmedabad, Pune, Chandigarh and Ludhiana. These outlets will feature regular collections of jewellery designed by the actress.

"We have entered into long-term contracts with gold mines from all over the world and own two licensed refineries in India. Some of the margins we make in our gold business will be passed on to our customers in the form of discounts.

"This is possible because we are a complete mine-to- refinery-to-customer set up," Shetty told reporters here.

Satyug owns 42 per cent stake in AuPtAg Refinery and 50 per cent in Royal Refinery, both located in Navi Mumbai. They have refining capacity of 18 tonne and 150 tonne per annum, respectively, she said.

On the occasion, Shetty launched 12 creatively designed evil eye charms made in 22 karat gold.

The company has also launched its own minted 24 karat (999) purity gold coins in different sizes. The coins will be apt for gifting, Shetty said.

Satyug is also launching, for a limited period and in association with the Indian Bullion & Jewellers Association (IBJA), a scheme that will offer patrons chance to purchase pure 24 karat gold at up to 37 per cent off the prevailing market rates linked to various delivery tenures.

Satyug has inked a five-year deal with the association worth Rs 25 crore as royalty payment, said IBJA President Mohit Kamboj.

Size of India's gems and jewellery industry is likely to double to Rs 5,00,000 crore by 2018 and investment demand in the form of coins and bars has a capacity to reach Rs 1,80,000 crore by 2018 from Rs 85,000 crore in FY 12.

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News Network
April 21,2020

Mumbai, Apr 21: While the whole country continues to struggle against the COVID-19 crisis, filmmaker Rohit Shetty's name has been added to the list of renowned personalities who have come forward to give the frontline workers a boost to help them in their battle against the deadly infection.

Rohit Shetty has facilitated eight hotels across the city for the on-duty corona warriors to rest, shower and change with arrangements for breakfast and dinner. The Mumbai Police thanked Shetty for this kind gesture in keeping Mumbai safe and tweeted," #RohitShetty has facilitated eight hotels across the city for our on-duty #CovidWarriors to rest, shower & change with arrangements for breakfast & dinner. We thank him for this kind gesture and for helping us in #TakingOnCorona and keeping Mumbai safe."

Meanwhile, scores of celebrities have stepped forward in the fight against coronavirus by supporting different initiatives to help the ones going through the difficult situation due to coronavirus outbreak.

India's count of positive coronavirus cases reached 18,985 after 1,329 new cases were reported in the last 24 hours, the Ministry of Health and Family Welfare said on Tuesday.
Out of the total cases, 15,122 are active cases, 3,259 have been cured and discharged and one has migrated. With 44 new deaths reported in the last 24 hours, the toll stands at 603.

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News Network
March 26,2020

Mumbai, Mar 25: Filmmakers and actors, including Karan Johar, Taapsee Pannu and Ayushmann Khurrana, have pledged their support to a new initiative aimed at supporting the daily wage-earners who have been severely affected by the lockdown imposed to combat coronavirus.
The country is witnessing a 21-day lockdown, as announced by Prime Minister Narendra Modi, to contain the spread of the virus, which has claimed the lives of over 20,000 people globally.

The initiative, I Stand With Humanity, started by organisations -- the International Association for Human Values, the Art of Living Foundation and the Indian Film and TV Industry, will provide families of daily wage workers with 10 days of essential food supplies.

"I pledge to contribute and support this initiative! This is a situation that needs all our help, love, care and support," Karan posted on Twitter.

Taapsee said everyone must come forward to help the daily wage workers.

"This one for the daily wage workers. Because we need to do our bit for the ones who work with/for us. If not corona, lack of basic food might take them down. Let's help them to get through this," the actor wrote.

Ayushmann described the initiative as "truly noble".

"I vow to support this and contribute. India and Indians are under threat and each one of us have the power to make a difference. Let's support and care for each other as much as we can in this time of crisis. #Istandwithhumanity," he tweeted.

Kiara Advani and Rakul Preet Singh also pledged to contribute towards the initiative.

"Let's contribute! While some of us are safe at home, we can help those struggling right now... donate," Kiara said.

Rakul tweeted, "I support this noble initiative. Happy to contribute for this humanitarian cause. While staying safe at home, I urge every one else also to contribute online."

Actor Varun Sharma said, "I pledge to contribute & support this initiative #iStandWithHumanity"

"In times like these, we need to step up for the ones in need. I'm happy to contribute for this humanitarian cause. And guys whoever can help, you all can also contribute online," actor Sidharth Malhotra tweeted.

Filmmaker Nitesh Tiwari wrote, "There are a lot of daily wage earners who need our help during this tough time. Please help as much as you can. Here's the link to contribute online."

Actor Bhumi Pednekar said it was important to get together and help those who are "vulnerable and in need".

Actor Dia Mirza said, "We are in this together. YES we will help #DailyWageEarners get through this with hope and dignity. I am contributing to this effort and I hope many others in our fraternity will do as well."

Filmmakers Aanand L Rai and Sanjay Gupta have also backed the cause.

"One of the greatest gift a person can give another, is support. I whole heartily support this noble initiative. While staying safe at home, I urge every one else also to contribute online," Aanand tweeted.

Gupta called upon the public to help the daily wage-earners through the initiative.

On March 18, the Producers Guild of India had announced that they have set up a relief fund for daily wage-earners impacted by the shutdown of film, television and web productions amid coronavirus pandemic.

Their decision came after many filmmakers, including Sudhir Mishra, Vikramaditya Motwane and Anurag Kashyap, raised concerns over the impact of shutdown on the daily wage workers.

South star Pawan Kalyan announced on Twitter that he will donate Rs 1 crore to PM relief fund.

B N Tiwari, President of Federation of Western India Cine Employees (FWICE), however, claimed there has been no help from Bollywood personalities or the Producers Guild of India so far.

"In the South, Rajinikanth has donated Rs 50 lakh which is a great thing. But here, we haven't received any call or help from anyone from Bollywood yet."

"There is one production company called Frames that produces TV shows, they have given ration worth Rs 25 lakh but it is stuck at Navi Mumbai and we haven't been able to give that to workers as they can't come here. We are toying with the idea of taking help of police authorities to give the ration to the workers," Tiwari told news agency.

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News Network
March 19,2020

London, Mar 19: "Game of Thrones" star Indira Varma has revealed that she has tested positive for coronavirus.

Her diagnosis comes two days after fellow "Game of Thrones" actor Kristofer Hivju also said that he tested positive for the COVID-19 infection.

Varma, who played the role of Ellaria Sand in the epic HBO series, took to Instagram on Wednesday to share the news.

"I'm in bed with it and it's not nice. Stay safe and healthy and be kind to your fellow people," she wrote.

The 46-year-old actor was starring in the modern take of Anton Chekhov's play "The Seagull" in London's West End, alongside "Game of Thrones" alum Emilia Clarke.

The play is on hold due to the pandemic.

"So sad our and so many other shows around the world have gone dark affected by the Covid-19 pandemic. We hope to be back soon and urge you all (and the govt) to support us when we do. Phoenix/ Seagull rising from the ashes (sic)," Varma wrote in her post with photos from the rehearsals.

Varma and Hivju join Tom Hanks, Rita Wilson, Idris Elba, Olga Kurylenko, and Rachel Matthews among the Hollywood celebrities who contracted the virus.

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