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Shit happens: Angry on Surf Excel’s Hindu-Muslim amity ad, saffronists target Microsoft Excel!

News Network
March 12, 2019

Newsroom, Mar 12: Enraged by the detergent brand Surf Excel’s latest advertisement which promotes Hindu-Muslim communal amity, dozens of online Hindutva activists have mistakenly taken revenge against software giant Microsoft’s Excel.

The ad that promotes Surf Excel’s ‘Daag acche hai’ campaign has also divided social media. While some people are praising Surf Excel for the advertisement, the ad has not gone well with others.

The one-minute-long ad features a young Hindu girl, dressed in a white T-shirt, who chooses to get stained in Holi colours in order to protect her young Muslim friend who has to go to the nearby mosque to pray. The advertisement ends with its classic tagline, 'daag acche hain' (stains are good). Agar kuch achha karne mein daag lag jaaye toh daag achhe hain (Stains that come as a part of a good deed are good stains), goes the tagline.

With the advertisement, Hindustan Unilever, owner of Surf Excel, tries promoting religious harmony and bringing people together with the power of colours.

Released on February 27, the video has already managed to gather around eight million views on YouTube. On Twitter, however, the campaign has faced the wrath of users who feel that the ad is 'Hindu phobic' and controversial and wants to showcase that Namaaz is more important than Holi.

The Hindutva chauvinists offended by the advertisement have already taken to Facebook and Twitter to demand the boycott of the Surf Excel brand and HUL. While hashtags like #BoycottSurExcel and #BoycottHindustanUnilever have been trending on social media since past couple of days, many people have now started to ‘downrate’ the Microsoft Excel app on Google’s app store.

Several new reviews on the Google Play can be seen as terming the Microsoft Excel app as “anti-national”. Also, there is a sudden surge of 1-star ratings of the app on Google Play with reviews like “boycott Surf Excel”. The Microsoft Excel app, goes without saying, has nothing to do with Surf Excel or HUL or the content of the recent Holi advertisement itself.

This isn’t the first time that an app has seen its ratings plummet due to the anger of Google Play users. In the past, Snapdeal and Snapchat have seen their ratings on the Google Play store affected by angry users.

Comments

Khasai Khane
 - 
Sunday, 17 Mar 2019

 SHIT HAPPENS? Am I reading a news or something else?  Have some editorial ethics. Who uses metaphors like these in a daily news?

 

kumar
 - 
Thursday, 14 Mar 2019

These sanghese are always anti natinal and any communal harmony.  They never supported freedom of india from british and still disrespect Constitution.  They are loft over waste in india by British.   Sanghis aloways coordinated wth british and were agents giving secrets about meeting of freedm fighgters.   British massacred thusands of people in jalianwala baugh and the informatin about the gathering was given to british by these gaddars.   Same blood is still running in them.  They treat the first indian terrorist Naturam Godse as their  God.   These gaddars should be give good lesson by all the peace lovers and nationalists.   

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News Network
June 24,2020

Bengaluru, Jun 24: Three weeks after the BMTC resumed running air-conditioned buses in the state capital, the state-owned Karnataka State Road Transport Corporation (KSRTC) has announced plying AC buses to eight cities to begin with, including to Mangaluru and Mysuru, from Thursday.

From tomorrow travellers can travel to Mysuru, Mangaluru, Kundapura, Madikeri, Chikkamagaluru, Davanagere, Shivamogga and Virajpet in AC buses, KSRTC said in a statement released here.

Listing out the measures taken to check the spread of Covid-19, the Corporation said that the temperature inside the buses will be maintained at 24 to 25 degrees Celsius and no blankets will be provided in the night service buses.

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News Network
February 13,2020

Bengaluru, Feb 13: Karnataka Chief Minister BS Yediyurappa on Thursday said the government had initiated measures to implement the Sarojini Mahishi report as the 12-hour Karnataka bandh call by several pro-Kannada organisations under the banner of Karnataka Sanghatanegala Okkoota began on Thursday.

“Government always stood for Kannada and Kannadigas and initiated measures to implement the Sarojini Mahishi report,” Yediyurappa said. Meanwhile, in Bengaluru, Ola, Uber and auto services were affected even though buses were plying as usual. Security has also been beefed up in Bengaluru after stones were pelted at a Tirupati-Mangaluru bus in Farangipet, though no one was injured.

Bangalore University has postponed all postgraduate (PG) exams scheduled for today. A pro-Kannada activist, Praveen Shetty, was kept under house arrest and police have detained a few people, including those involved in Cauvery protests and other bandh cases.

The organisations are demanding the implementation of a report by former union minister Sarojini Mahishi that recommends a certain percentage of jobs to Kannadigas in public sector undertakings, private companies, and multinational companies. The report was submitted in 1984 but is yet to be implemented.

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Press Release
January 8,2020

Puttur, Jan 8: NCC Officer and two NCC Cadets of St Philomena College Puttur have been selected to participate in prestigious Republic Day Parade on January 26, 2020 in New Delhi.

NCC Officer, Lt. Johnson David Sequeira, Assistant Professor of Bachelor of Social Work has been selected as Contingent Officer of Karnataka and Goa Directorate to train the cadets in New Delhi.

Senior Under Officer Chethan P of first year BCA has been selected to Flag Area and Prime Minister’s Rally.

Junior Under Officer Mahalasa Pai of first year BCom has been selected to participate in cultural event which will be presented on the occasion of VIP’s visit.

These two meritorious cadets of the NCC wing of the College underwent a four months’ rigorous training at various places of Karnataka.

The Correspondent of the College Rev. Fr Alfred J Pinto, Principal Prof. Leo Noronha and Campus Director Rev. Dr Antony Prakash Monteiro expressed their happiness and compliments for the tremendous achievement of the NCC Officer and the cadets.

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