Shit happens: Angry on Surf Excel’s Hindu-Muslim amity ad, saffronists target Microsoft Excel!

News Network
March 12, 2019

Newsroom, Mar 12: Enraged by the detergent brand Surf Excel’s latest advertisement which promotes Hindu-Muslim communal amity, dozens of online Hindutva activists have mistakenly taken revenge against software giant Microsoft’s Excel.

The ad that promotes Surf Excel’s ‘Daag acche hai’ campaign has also divided social media. While some people are praising Surf Excel for the advertisement, the ad has not gone well with others.

The one-minute-long ad features a young Hindu girl, dressed in a white T-shirt, who chooses to get stained in Holi colours in order to protect her young Muslim friend who has to go to the nearby mosque to pray. The advertisement ends with its classic tagline, 'daag acche hain' (stains are good). Agar kuch achha karne mein daag lag jaaye toh daag achhe hain (Stains that come as a part of a good deed are good stains), goes the tagline.

With the advertisement, Hindustan Unilever, owner of Surf Excel, tries promoting religious harmony and bringing people together with the power of colours.

Released on February 27, the video has already managed to gather around eight million views on YouTube. On Twitter, however, the campaign has faced the wrath of users who feel that the ad is 'Hindu phobic' and controversial and wants to showcase that Namaaz is more important than Holi.

The Hindutva chauvinists offended by the advertisement have already taken to Facebook and Twitter to demand the boycott of the Surf Excel brand and HUL. While hashtags like #BoycottSurExcel and #BoycottHindustanUnilever have been trending on social media since past couple of days, many people have now started to ‘downrate’ the Microsoft Excel app on Google’s app store.

Several new reviews on the Google Play can be seen as terming the Microsoft Excel app as “anti-national”. Also, there is a sudden surge of 1-star ratings of the app on Google Play with reviews like “boycott Surf Excel”. The Microsoft Excel app, goes without saying, has nothing to do with Surf Excel or HUL or the content of the recent Holi advertisement itself.

This isn’t the first time that an app has seen its ratings plummet due to the anger of Google Play users. In the past, Snapdeal and Snapchat have seen their ratings on the Google Play store affected by angry users.

Comments

Khasai Khane
 - 
Sunday, 17 Mar 2019

 SHIT HAPPENS? Am I reading a news or something else?  Have some editorial ethics. Who uses metaphors like these in a daily news?

 

kumar
 - 
Thursday, 14 Mar 2019

These sanghese are always anti natinal and any communal harmony.  They never supported freedom of india from british and still disrespect Constitution.  They are loft over waste in india by British.   Sanghis aloways coordinated wth british and were agents giving secrets about meeting of freedm fighgters.   British massacred thusands of people in jalianwala baugh and the informatin about the gathering was given to british by these gaddars.   Same blood is still running in them.  They treat the first indian terrorist Naturam Godse as their  God.   These gaddars should be give good lesson by all the peace lovers and nationalists.   

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Agencies
July 23,2020

Bengaluru, Jul 23: A city hospital here has banned woman Covid patients from wearing dupatta (long scarf) or similar garments, after two women committed suicide, said an official on Thursday.

"Two patients committed suicides with their sarees, that's why we have changed the dress code," KC General Hospital superintendent Venkateshaiah said.

As part of the new dress code, the hospital has mandated that women patients should wear operation theatre dress, even though some older patients are not in favour of it.

Incidentally, both the deceased women went to the bathroom and hanged themselves with their sarees.

Meanwhile, the hospital has also asked the neighbouring patients to be vigilant and accompany them to the washroom.

"With the advice of our psychologist, two adjacent patients have been given the precaution that whenever a depressed patient goes to the bathroom, please go with them and stand outside to take care of them," said Vekateshaiah.

Similarly, the hospital is also thinking of giving a small dose of sedation to make them sleep in the night to avoid waking up.

To rejuvenate the spirits of the patients, the hospital has arranged televisions to show them the best health practices, programmes on meditation, movies and entertainment.

"We are not showing them only news, but also good food habits, how to take care of oneself amid Covid," he said.

Amidst all these efforts, the hospital's psychologist will continuously monitor the mental health of the patients with an aim to avoid any untoward incident.

Bengaluru continues to report the highest number of Covid cases, recording 2,050 on Wednesday, raising the city tally to 36,993, out of which 27,969 are active.

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News Network
June 8,2020

Bengaluru, Jun 8: Normal life is slowly returning to normal across Karnataka with the state government further easing the restrictions by throwing open places of worship, hotels, malls for the public.

Despite these places being opened after a gap of more than two months, the places wore a deserted look as the people are and cautious and not ready to take of risk of venturing out amid the ongoing Corona threat.

"Business is not as heavy as expected though it was allowed after a gap of almost three months. You can see for yourself the crowd, it is not what it should have been in a commercial area like this prior to the imposition of lockdown. However, hope it will improve", a Cloth merchant B Ramesh told UNI when asked for his reaction.

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News Network
January 6,2020

Ballari, Jan 6: Two members of a family were killed in a cylinder explosion at their home in Sanjeevarayana Kote, here on Monday morning, police said.

The deceased were identified as Parvathi and her daughter Huliyamma.

The incident took place when the two were in the kitchen. Fire tenders were rushed to the rescue.

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