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Shit happens: Angry on Surf Excel’s Hindu-Muslim amity ad, saffronists target Microsoft Excel!

News Network
March 12, 2019

Newsroom, Mar 12: Enraged by the detergent brand Surf Excel’s latest advertisement which promotes Hindu-Muslim communal amity, dozens of online Hindutva activists have mistakenly taken revenge against software giant Microsoft’s Excel.

The ad that promotes Surf Excel’s ‘Daag acche hai’ campaign has also divided social media. While some people are praising Surf Excel for the advertisement, the ad has not gone well with others.

The one-minute-long ad features a young Hindu girl, dressed in a white T-shirt, who chooses to get stained in Holi colours in order to protect her young Muslim friend who has to go to the nearby mosque to pray. The advertisement ends with its classic tagline, 'daag acche hain' (stains are good). Agar kuch achha karne mein daag lag jaaye toh daag achhe hain (Stains that come as a part of a good deed are good stains), goes the tagline.

With the advertisement, Hindustan Unilever, owner of Surf Excel, tries promoting religious harmony and bringing people together with the power of colours.

Released on February 27, the video has already managed to gather around eight million views on YouTube. On Twitter, however, the campaign has faced the wrath of users who feel that the ad is 'Hindu phobic' and controversial and wants to showcase that Namaaz is more important than Holi.

The Hindutva chauvinists offended by the advertisement have already taken to Facebook and Twitter to demand the boycott of the Surf Excel brand and HUL. While hashtags like #BoycottSurExcel and #BoycottHindustanUnilever have been trending on social media since past couple of days, many people have now started to ‘downrate’ the Microsoft Excel app on Google’s app store.

Several new reviews on the Google Play can be seen as terming the Microsoft Excel app as “anti-national”. Also, there is a sudden surge of 1-star ratings of the app on Google Play with reviews like “boycott Surf Excel”. The Microsoft Excel app, goes without saying, has nothing to do with Surf Excel or HUL or the content of the recent Holi advertisement itself.

This isn’t the first time that an app has seen its ratings plummet due to the anger of Google Play users. In the past, Snapdeal and Snapchat have seen their ratings on the Google Play store affected by angry users.

Comments

Khasai Khane
 - 
Sunday, 17 Mar 2019

 SHIT HAPPENS? Am I reading a news or something else?  Have some editorial ethics. Who uses metaphors like these in a daily news?

 

kumar
 - 
Thursday, 14 Mar 2019

These sanghese are always anti natinal and any communal harmony.  They never supported freedom of india from british and still disrespect Constitution.  They are loft over waste in india by British.   Sanghis aloways coordinated wth british and were agents giving secrets about meeting of freedm fighgters.   British massacred thusands of people in jalianwala baugh and the informatin about the gathering was given to british by these gaddars.   Same blood is still running in them.  They treat the first indian terrorist Naturam Godse as their  God.   These gaddars should be give good lesson by all the peace lovers and nationalists.   

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News Network
March 26,2020

Mangaluru, Mar 26: The district Wenlock hospital in

the city will be turned into a dedicated hospital for the treatment of COVID-19 patients, Dakshina Kannada district-in- charge Minister Kota Srinivas Poojary said on Thursday.

Addressing reporters here, he said the 250-bed super speciality wing at Wenlock would be converted to a dedicated hospital to treat coronavirus patients in view of the prevailing situation.

The 20-bed Ayush block will be used for the treatment of suspected cases.

The patients currently being treated for various other ailments at the hospital will be shifted to private hospitals within three days.

The expenses for their treatment will be borne by the government, he said.

The 705 beds available at the hospital wards will be used for coronavirus cases in a phased manner.

The patients visiting the outpatient ward will be directed to go to nearby medical colleges for treatment, he said.

A total of 140 children being treated at the regional advanced paediatric care centre at the hospital will be shifted to nearby medical college hospitals.

The centre will also be used for covid-19 treatment.

Poojary said at present five COVID-19 patients and 140 suspected cases are being treated at the Wenlock hospital.

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News Network
April 6,2020

Bengaluru, Apr 6: The Covid-19 Task Force aims to conduct 80,000 throat swab and blood tests over the next three weeks here.

According to Task Force Nodal Officer C N Manjunath an order for one lakh anti-body test kits has been placed, and was expected to arrive on April 12.

"From January 20 to March 23, more than 1.2 lakh people arrived at international airports from abroad. Of these, we have kept 37,358 under observation. The Health officials and personnel in fever clinics and hospitals are being trained to conduct the tests. There is no necessity to obtain a clearance to test people with suspected infection. Only laboratories need to get permission to test their blood and throat swab samples."

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News Network
July 7,2020

Mangaluru, Jul 7: The residents of Bangle Gudde, Mathadagudde area in Gurupura Gram Panchayat in Dakshina Kannada district of Karnataka, where two teen aged children were buried alive, were shifted to safer places.

District officials said on Tuesday that the residents have been provided temporary shelter in Gurpur school, PU college, and hostels, while few others were shifted to Ashraya centers. Total 40 houses out of 180 houses in this area located in the red zone were damaged due to heavy rain.

If the residents want to stay in the rented house, the revenue department is ready to pay a sum of Rs 2,500 towards rent, official sources said.

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