1. Home
  2. Shit happens: Angry on Surf Excel’s Hindu-Muslim amity ad, saffronists target Microsoft Excel!

Shit happens: Angry on Surf Excel’s Hindu-Muslim amity ad, saffronists target Microsoft Excel!

News Network
March 12, 2019

Newsroom, Mar 12: Enraged by the detergent brand Surf Excel’s latest advertisement which promotes Hindu-Muslim communal amity, dozens of online Hindutva activists have mistakenly taken revenge against software giant Microsoft’s Excel.

The ad that promotes Surf Excel’s ‘Daag acche hai’ campaign has also divided social media. While some people are praising Surf Excel for the advertisement, the ad has not gone well with others.

The one-minute-long ad features a young Hindu girl, dressed in a white T-shirt, who chooses to get stained in Holi colours in order to protect her young Muslim friend who has to go to the nearby mosque to pray. The advertisement ends with its classic tagline, 'daag acche hain' (stains are good). Agar kuch achha karne mein daag lag jaaye toh daag achhe hain (Stains that come as a part of a good deed are good stains), goes the tagline.

With the advertisement, Hindustan Unilever, owner of Surf Excel, tries promoting religious harmony and bringing people together with the power of colours.

Released on February 27, the video has already managed to gather around eight million views on YouTube. On Twitter, however, the campaign has faced the wrath of users who feel that the ad is 'Hindu phobic' and controversial and wants to showcase that Namaaz is more important than Holi.

The Hindutva chauvinists offended by the advertisement have already taken to Facebook and Twitter to demand the boycott of the Surf Excel brand and HUL. While hashtags like #BoycottSurExcel and #BoycottHindustanUnilever have been trending on social media since past couple of days, many people have now started to ‘downrate’ the Microsoft Excel app on Google’s app store.

Several new reviews on the Google Play can be seen as terming the Microsoft Excel app as “anti-national”. Also, there is a sudden surge of 1-star ratings of the app on Google Play with reviews like “boycott Surf Excel”. The Microsoft Excel app, goes without saying, has nothing to do with Surf Excel or HUL or the content of the recent Holi advertisement itself.

This isn’t the first time that an app has seen its ratings plummet due to the anger of Google Play users. In the past, Snapdeal and Snapchat have seen their ratings on the Google Play store affected by angry users.

Comments

Khasai Khane
 - 
Sunday, 17 Mar 2019

 SHIT HAPPENS? Am I reading a news or something else?  Have some editorial ethics. Who uses metaphors like these in a daily news?

 

kumar
 - 
Thursday, 14 Mar 2019

These sanghese are always anti natinal and any communal harmony.  They never supported freedom of india from british and still disrespect Constitution.  They are loft over waste in india by British.   Sanghis aloways coordinated wth british and were agents giving secrets about meeting of freedm fighgters.   British massacred thusands of people in jalianwala baugh and the informatin about the gathering was given to british by these gaddars.   Same blood is still running in them.  They treat the first indian terrorist Naturam Godse as their  God.   These gaddars should be give good lesson by all the peace lovers and nationalists.   

Add new comment

About text formats
  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
August 3,2020

Bengaluru, Aug 3: All those who met Karnataka Chief Minister B S Yediyurappa, who has tested positive for Covid-19, in the last three-four days will have to be quarantined, Medical Education Minister Sudhakar K said on Monday.

He also said those who came in contact with Yediyurappa in a couple of programmes in the past week are being traced.

Sudhakar, a medical doctor himself, said Yediyurappa has "very mild cough and his chest is clear."

"I think eight to ten days," he told news agency when asked how long the Chief Minister would have to remain in hospital.

Sudhakar said he is also getting himself tested as a few of his office staff had tested positive.

"All those who met the Chief Minister in the last 3-4 days...ideally they should be quarantined till they receive their results/report. Those who came in contact with him in a couple of programmes will have to isolate themselves and subject themselves for testing," the Minister said.

On the Chief Minister meeting Governor Vajubhai Vala, along with Home Minister Basavaraj Bommai last Friday, Sudhakar said as a result "They also become primary contacts. Ideally, they should also be quarantined and tested."

Yediyurappa who was hospitalised on Sunday night after testing positive for Covid-19 was "doing well" and is "clinically stable", the hospital treating him said.

The 77-year old leader is being monitored by a team of doctors at the Manipal hospital here.

"He is doing well, is clinically stable and will be monitored closely by our team," the hospital said in a statement late last night.

"I have tested positive for coronavirus. Whilst I am fine, I am being hospitalised as a precaution on the recommendation of doctors. I request those who have come in contact with me recently to be observant and exercise self-quarantine," Yediyurappa had said in his tweet.

Yediyurappa was in home quarantine a couple of weeks ago, after some staff members in his home office were found infected with the virus. Subsequently, he tested negative for Covid-19.

Comments

Add new comment

About text formats
  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 30,2020

Shivamogga, Jun 30: The organic farmers' market in Shivamogga in Karnataka has seen a rise in the demand for organic fruits and vegetables in the midst of the COVID-19 pandemic.

Residents of nearby areas frequently visit the market to get fresh produce.

According to Sridhar, a farmer who sells his produce in the market, the demand for organic fruits and vegetables was very low before the coronavirus outbreak.

"I have been involved in organic farming for the last two decades but there was no real market. Since these days everyone is trying to boost their immunity, we are getting a lot of positive response from the locals," he told news agency.

Sridhar and other farmers come from villages near the city. They are authentic organic farmers under the Vikas Trust and Savayava Krishi Parivar, a federation of organic farmer's families based in Karnataka, and they promote pesticide and fertiliser free agriculture.

Gurumel Singh, who often comes to the local market said, "My family has started eating more organic fruits and vegetable now because of the pandemic. We have been told it is important to take care of our health and organic fruits and vegetables are good immunity boosters. The fruits I buy from the organic market are also much sweeter than the ones I get elsewhere."

Comments

Add new comment

About text formats
  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 15,2020

Mangaluru, Jun 15: NMAM Institute of Technology (NMAMIT), Nitte, is organizing a webinar on 'Engineering Education & Employment Prospects - Post COVID’ on June 20 from 10 am to 11 am.

Dr Niranjan N Chiplunkar, principal, NMAMIT, Prof (Dr) K Rajesh Shetty, dean (Admissions & Alumni Affairs) department of Electronics & Communication Engineering, NMAMIT and Prof Shalini K Sharma, head, Abhyuday, department of Counselling, Welfare, Training & Placement, NMAMIT, will be the resource persons for the event.

The panel will be discussing on engineering streams, career opportunities, how students are groomed for success etc. There will be a question and answer session before the conclusion of the webinar. Dr Grynal D’mello, assistant professor, department of Mechanical Engineering will be the moderator for the event.

Please visit https://forms.gle/nwrLuFoPNs57tfK56 for registrations.

Comments

Add new comment

About text formats
  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.