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Shit happens: Angry on Surf Excel’s Hindu-Muslim amity ad, saffronists target Microsoft Excel!

News Network
March 12, 2019

Newsroom, Mar 12: Enraged by the detergent brand Surf Excel’s latest advertisement which promotes Hindu-Muslim communal amity, dozens of online Hindutva activists have mistakenly taken revenge against software giant Microsoft’s Excel.

The ad that promotes Surf Excel’s ‘Daag acche hai’ campaign has also divided social media. While some people are praising Surf Excel for the advertisement, the ad has not gone well with others.

The one-minute-long ad features a young Hindu girl, dressed in a white T-shirt, who chooses to get stained in Holi colours in order to protect her young Muslim friend who has to go to the nearby mosque to pray. The advertisement ends with its classic tagline, 'daag acche hain' (stains are good). Agar kuch achha karne mein daag lag jaaye toh daag achhe hain (Stains that come as a part of a good deed are good stains), goes the tagline.

With the advertisement, Hindustan Unilever, owner of Surf Excel, tries promoting religious harmony and bringing people together with the power of colours.

Released on February 27, the video has already managed to gather around eight million views on YouTube. On Twitter, however, the campaign has faced the wrath of users who feel that the ad is 'Hindu phobic' and controversial and wants to showcase that Namaaz is more important than Holi.

The Hindutva chauvinists offended by the advertisement have already taken to Facebook and Twitter to demand the boycott of the Surf Excel brand and HUL. While hashtags like #BoycottSurExcel and #BoycottHindustanUnilever have been trending on social media since past couple of days, many people have now started to ‘downrate’ the Microsoft Excel app on Google’s app store.

Several new reviews on the Google Play can be seen as terming the Microsoft Excel app as “anti-national”. Also, there is a sudden surge of 1-star ratings of the app on Google Play with reviews like “boycott Surf Excel”. The Microsoft Excel app, goes without saying, has nothing to do with Surf Excel or HUL or the content of the recent Holi advertisement itself.

This isn’t the first time that an app has seen its ratings plummet due to the anger of Google Play users. In the past, Snapdeal and Snapchat have seen their ratings on the Google Play store affected by angry users.

Comments

Khasai Khane
 - 
Sunday, 17 Mar 2019

 SHIT HAPPENS? Am I reading a news or something else?  Have some editorial ethics. Who uses metaphors like these in a daily news?

 

kumar
 - 
Thursday, 14 Mar 2019

These sanghese are always anti natinal and any communal harmony.  They never supported freedom of india from british and still disrespect Constitution.  They are loft over waste in india by British.   Sanghis aloways coordinated wth british and were agents giving secrets about meeting of freedm fighgters.   British massacred thusands of people in jalianwala baugh and the informatin about the gathering was given to british by these gaddars.   Same blood is still running in them.  They treat the first indian terrorist Naturam Godse as their  God.   These gaddars should be give good lesson by all the peace lovers and nationalists.   

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News Network
June 4,2020

Bengaluru, Jun 4: Assuring support to reform the police department, Karnataka Chief Minister B S Yediyurappa on Thursday directed officials to strengthen Cyber Crime, Economic Offences & Narcotics (CEN) stations and forensic labs in the state.

The Chief Minister who held a review of the Home Department, lauded the work of police personnel during the COVID-19 crisis, and promised necessary help to reform the department.

Pointing at the changing scenario, the Chief Minister instructed officials to give priority to strengthen CEN stations, his office said in a release. Similarly, for quick detection of crimes, necessary action will be taken to strengthen forensic labs, he added. During the meeting it was also decided to continue more than 3,000 home guards, who were in the fear of losing jobs, and to deploy them to various departments.

Yediyurappa directed officials to take necessary steps to make home guard services available to private organisations also. Officials informed the Chief Minister that all necessary COVID-19 related precautions have been taken at prisons and no case has been reported so far at jails. They said as per Supreme Court directions, 5,005 people were released on bail and parole, and congestion of prisoners at prisons has been reduced from 110 per cent to 95 per cent.

Yediyurappa also asked the officials to submit a proposal based on facts towards development of basic amenities that comes under the Home Department.

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News Network
June 2,2020

Davanagere, Jun 2: A special pooja was performed by Honnali BJP MLA and Karnataka Chief Minister BS Yediyurappa's political secretary MP Renukacharya at Hirekalmatha, in Honnali against COVID-19.

A Nava Graha pooja was also performed for the betterment of those infected. Those present at the pooja maintained social distancing norms and covered their faces with masks.

The total number of coronavirus cases in the country now stands at 1,90,535 including 93,322 active cases. While 91,819 people have either been cured, discharged or migrated, 5,394 deaths have been reported.

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News Network
May 30,2020

Mysuru, May 30: District in-charge Minister S T Somashekar on Saturday said that the Mysuru zoo is likely to reopen in June first week and all preparations are being made with precautionary measures.

While talking to media here, he said the initiative has taken considering the well being of animals and keeping in mind to support the tourism sector. "We have already collected the opinions of public representatives of the district. District administration is all prepared to reopen the zoo and waiting for permission from the forest minister and the government," he said.

He also said that he is not aware of the reopening the Mysuru palace for tourists. Chamundeswhari temple atop of Chamundi hils will be open based on the guidelines of the central government. The government taking measures to reopen tourist spots and central government will release the guidelines in the next two days, he added.

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