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Shit happens: Angry on Surf Excel’s Hindu-Muslim amity ad, saffronists target Microsoft Excel!

News Network
March 12, 2019

Newsroom, Mar 12: Enraged by the detergent brand Surf Excel’s latest advertisement which promotes Hindu-Muslim communal amity, dozens of online Hindutva activists have mistakenly taken revenge against software giant Microsoft’s Excel.

The ad that promotes Surf Excel’s ‘Daag acche hai’ campaign has also divided social media. While some people are praising Surf Excel for the advertisement, the ad has not gone well with others.

The one-minute-long ad features a young Hindu girl, dressed in a white T-shirt, who chooses to get stained in Holi colours in order to protect her young Muslim friend who has to go to the nearby mosque to pray. The advertisement ends with its classic tagline, 'daag acche hain' (stains are good). Agar kuch achha karne mein daag lag jaaye toh daag achhe hain (Stains that come as a part of a good deed are good stains), goes the tagline.

With the advertisement, Hindustan Unilever, owner of Surf Excel, tries promoting religious harmony and bringing people together with the power of colours.

Released on February 27, the video has already managed to gather around eight million views on YouTube. On Twitter, however, the campaign has faced the wrath of users who feel that the ad is 'Hindu phobic' and controversial and wants to showcase that Namaaz is more important than Holi.

The Hindutva chauvinists offended by the advertisement have already taken to Facebook and Twitter to demand the boycott of the Surf Excel brand and HUL. While hashtags like #BoycottSurExcel and #BoycottHindustanUnilever have been trending on social media since past couple of days, many people have now started to ‘downrate’ the Microsoft Excel app on Google’s app store.

Several new reviews on the Google Play can be seen as terming the Microsoft Excel app as “anti-national”. Also, there is a sudden surge of 1-star ratings of the app on Google Play with reviews like “boycott Surf Excel”. The Microsoft Excel app, goes without saying, has nothing to do with Surf Excel or HUL or the content of the recent Holi advertisement itself.

This isn’t the first time that an app has seen its ratings plummet due to the anger of Google Play users. In the past, Snapdeal and Snapchat have seen their ratings on the Google Play store affected by angry users.

Comments

Khasai Khane
 - 
Sunday, 17 Mar 2019

 SHIT HAPPENS? Am I reading a news or something else?  Have some editorial ethics. Who uses metaphors like these in a daily news?

 

kumar
 - 
Thursday, 14 Mar 2019

These sanghese are always anti natinal and any communal harmony.  They never supported freedom of india from british and still disrespect Constitution.  They are loft over waste in india by British.   Sanghis aloways coordinated wth british and were agents giving secrets about meeting of freedm fighgters.   British massacred thusands of people in jalianwala baugh and the informatin about the gathering was given to british by these gaddars.   Same blood is still running in them.  They treat the first indian terrorist Naturam Godse as their  God.   These gaddars should be give good lesson by all the peace lovers and nationalists.   

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News Network
January 5,2020

Madikeri, Jan 5: Frequent attacks by Tigers on their cattle in South Kodagu region has left the dairy farmers a worried lot and causing concern for their life.

Several farmers have been rearing cows to supplement their income when low prices of pepper and coffee affect their earnings. At least 13 cows have fallen prey to Tigers in the months of November and December last year.

The Forest Department provides a compensation of Rs 10,000 if a cattle is killed by a tiger or in the attack. The compensation amount is meagre when it comes to the loss incurred by the farmers.

Though the Forest Department has submitted a proposal to increase the compensation amount to the government, no action has been initiated in this regard.

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News Network
January 4,2020

Surathkal, Jan 4: The National Institute of Technology Karnataka (NITK) and the Indian Space Research Organisation (ISRO) have signed agreementsfor joint research and development of technology for application in space, a statement said here on Friday.

As part of the agreement, which was signed by P Venkatakrishnan, Director of ISRO CBPO Division and Prof Umamaheswar Rao, Director, NITK, ISRO will establish the Regional Academic Center for Space (RACS) at NITK.

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News Network
July 18,2020

Bengaluru,  Jul 18: Union Minister for Chemicals and Fertilizers DV Sadananda Gowda on Friday said that Government of India headed by Prime Minister Narendra Modi has been extending all possible assistance to state government in their endeavour to combat the deadly coronavirus.

In a statement released after participating in a high-level meeting chaired by Chief Minister BS Yeddyurappa in Bengaluru today, Gowda said he shared his views with the state government on how to control the spread of COVID-19 in the state in general and Bengaluru in particular.

He said the Centre was in constant touch with the state government on the issue. The centre is more than happy to extend any help further if Karnataka requires so.

"Being a Union Minister handling the Pharmaceutical Department also, I am closely monitoring the medicine demand and supply situation across the country on a day-to-day basis. The availability of required medicines including HCQ and Paracetamol is satisfactory in all states including Karnataka. Also, there has been enough lifesaving drugs in our Jan Aushadhi Kendras all over India. Over 600 such outlets exist in Karnataka alone," he said.

"If there is any issue related to medicine shortage or overpricing, one can bring it to my knowledge or call PMBJP tollfree number 18001808080 or NPPA number 18001112550 / 011-23345118 / 011-23345122. The grievances will surely be resolved to everybody's satisfaction" added the minister.

With related to state governments or private agencies seeking to import emergency medicines, medical equipment etc., Gowda assured, we would facilitate required licences without any delay.

"I strongly feel that it is our collective responsibility to use everything in our armour to defeat the pandemic. We also seek public support in this mission. Together, we will win," he said.

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