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Shit happens: Angry on Surf Excel’s Hindu-Muslim amity ad, saffronists target Microsoft Excel!

News Network
March 12, 2019

Newsroom, Mar 12: Enraged by the detergent brand Surf Excel’s latest advertisement which promotes Hindu-Muslim communal amity, dozens of online Hindutva activists have mistakenly taken revenge against software giant Microsoft’s Excel.

The ad that promotes Surf Excel’s ‘Daag acche hai’ campaign has also divided social media. While some people are praising Surf Excel for the advertisement, the ad has not gone well with others.

The one-minute-long ad features a young Hindu girl, dressed in a white T-shirt, who chooses to get stained in Holi colours in order to protect her young Muslim friend who has to go to the nearby mosque to pray. The advertisement ends with its classic tagline, 'daag acche hain' (stains are good). Agar kuch achha karne mein daag lag jaaye toh daag achhe hain (Stains that come as a part of a good deed are good stains), goes the tagline.

With the advertisement, Hindustan Unilever, owner of Surf Excel, tries promoting religious harmony and bringing people together with the power of colours.

Released on February 27, the video has already managed to gather around eight million views on YouTube. On Twitter, however, the campaign has faced the wrath of users who feel that the ad is 'Hindu phobic' and controversial and wants to showcase that Namaaz is more important than Holi.

The Hindutva chauvinists offended by the advertisement have already taken to Facebook and Twitter to demand the boycott of the Surf Excel brand and HUL. While hashtags like #BoycottSurExcel and #BoycottHindustanUnilever have been trending on social media since past couple of days, many people have now started to ‘downrate’ the Microsoft Excel app on Google’s app store.

Several new reviews on the Google Play can be seen as terming the Microsoft Excel app as “anti-national”. Also, there is a sudden surge of 1-star ratings of the app on Google Play with reviews like “boycott Surf Excel”. The Microsoft Excel app, goes without saying, has nothing to do with Surf Excel or HUL or the content of the recent Holi advertisement itself.

This isn’t the first time that an app has seen its ratings plummet due to the anger of Google Play users. In the past, Snapdeal and Snapchat have seen their ratings on the Google Play store affected by angry users.

Comments

Khasai Khane
 - 
Sunday, 17 Mar 2019

 SHIT HAPPENS? Am I reading a news or something else?  Have some editorial ethics. Who uses metaphors like these in a daily news?

 

kumar
 - 
Thursday, 14 Mar 2019

These sanghese are always anti natinal and any communal harmony.  They never supported freedom of india from british and still disrespect Constitution.  They are loft over waste in india by British.   Sanghis aloways coordinated wth british and were agents giving secrets about meeting of freedm fighgters.   British massacred thusands of people in jalianwala baugh and the informatin about the gathering was given to british by these gaddars.   Same blood is still running in them.  They treat the first indian terrorist Naturam Godse as their  God.   These gaddars should be give good lesson by all the peace lovers and nationalists.   

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News Network
August 4,2020

Bengaluru, Aug 4 : Without mentioning any party leader's name, Karnataka Congress President DK Shivakumar on Monday appealed to Congress workers not to make any "defamatory statement" against any political leader on social media platforms.

Taking to Twitter, Shivakumar wrote, "I appeal to Congress workers not to make defamatory statements against any political leader, on matters of health and other issues on social media platforms. It is not in our culture to wish bad for others. Congress is a party that exemplifies brotherhood and humanity."

His statement comes days after Rajya Sabha MP and AICC in-charge for Gujarat, Rajiv Satav comment where he suggested that introspection in the party should begin from the time of the United Progressive Alliance -II government.

Later, Satav took to Twitter to clarify his remarks at Thursday's meeting of the party's Upper House MPs. Satav, through a series of tweets on Saturday, said he was not comfortable discussing what goes on inside party meetings in forums outside.

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Agencies
July 30,2020

New Delhi, Jul 29: Air Commodore Hilal Ahmad Rather has become a buzz name in Kashmir overnight. Hilal saw off the first batch of Rafale jets which took off from France to India on Monday. Among other things, he has also been associated with the weaponisation of the Rafale aircraft for acclimatisation to Indian requirements.

Hilal is presently India's Air Attache in France.

The career details of this officer of the Indian Air Force (IAF) read like the decoration scroll of the best flying officer anywhere in the world.

Born in the south Kashmir's Anantnag district to middle-class parents, Hilal's father, late Mohammad Abdullah Rather retired as a deputy superintendent of police (Dy SP) in J&K police department. He has three sisters and is the only son of his parents. Hilal studied in Sainik School in Nagrota town of Jammu district.

He was commissioned in IAF as a fighter pilot on December 17, 1988, became flight lieutenant in 1993, wing commander in 2004, group captain in 2016 and air commodore in 2019.

He graduated from defence services staff college (DSSC). He also graduated from air war college (USA) with distinction. He won the sword of honour in NDA. Hilal is also the recipient of Vayu Sena Medal and Vishisht Seva medal.

With an impeccable record of 3,000 accident-free flying hours on mirage-2000, MIG-21 and Kiran aircraft, Hilal's name will now forever be associated with Rafale in India.

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coastaldigest.com news network
August 7,2020

Udupi, Aug 6: Three people including police personnel entered a well and rescued an elderly woman who had accidentally fallen into Udupi on Thursday.

A police sub-inspector and two others got down into a well and rescued the elderly woman, who accidentally fell into well at near her home at Kukkikatte.

The locals immediately alerted to police and fire and rescue personal.

Udupi town police sub-inspector Sadashiva Govroji, fire and rescue staff Vinayaka and a local Auto-driver Rajesh Nayak got into the well and brought the woman out safely.

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