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Shit happens: Angry on Surf Excel’s Hindu-Muslim amity ad, saffronists target Microsoft Excel!

News Network
March 12, 2019

Newsroom, Mar 12: Enraged by the detergent brand Surf Excel’s latest advertisement which promotes Hindu-Muslim communal amity, dozens of online Hindutva activists have mistakenly taken revenge against software giant Microsoft’s Excel.

The ad that promotes Surf Excel’s ‘Daag acche hai’ campaign has also divided social media. While some people are praising Surf Excel for the advertisement, the ad has not gone well with others.

The one-minute-long ad features a young Hindu girl, dressed in a white T-shirt, who chooses to get stained in Holi colours in order to protect her young Muslim friend who has to go to the nearby mosque to pray. The advertisement ends with its classic tagline, 'daag acche hain' (stains are good). Agar kuch achha karne mein daag lag jaaye toh daag achhe hain (Stains that come as a part of a good deed are good stains), goes the tagline.

With the advertisement, Hindustan Unilever, owner of Surf Excel, tries promoting religious harmony and bringing people together with the power of colours.

Released on February 27, the video has already managed to gather around eight million views on YouTube. On Twitter, however, the campaign has faced the wrath of users who feel that the ad is 'Hindu phobic' and controversial and wants to showcase that Namaaz is more important than Holi.

The Hindutva chauvinists offended by the advertisement have already taken to Facebook and Twitter to demand the boycott of the Surf Excel brand and HUL. While hashtags like #BoycottSurExcel and #BoycottHindustanUnilever have been trending on social media since past couple of days, many people have now started to ‘downrate’ the Microsoft Excel app on Google’s app store.

Several new reviews on the Google Play can be seen as terming the Microsoft Excel app as “anti-national”. Also, there is a sudden surge of 1-star ratings of the app on Google Play with reviews like “boycott Surf Excel”. The Microsoft Excel app, goes without saying, has nothing to do with Surf Excel or HUL or the content of the recent Holi advertisement itself.

This isn’t the first time that an app has seen its ratings plummet due to the anger of Google Play users. In the past, Snapdeal and Snapchat have seen their ratings on the Google Play store affected by angry users.

Comments

Khasai Khane
 - 
Sunday, 17 Mar 2019

 SHIT HAPPENS? Am I reading a news or something else?  Have some editorial ethics. Who uses metaphors like these in a daily news?

 

kumar
 - 
Thursday, 14 Mar 2019

These sanghese are always anti natinal and any communal harmony.  They never supported freedom of india from british and still disrespect Constitution.  They are loft over waste in india by British.   Sanghis aloways coordinated wth british and were agents giving secrets about meeting of freedm fighgters.   British massacred thusands of people in jalianwala baugh and the informatin about the gathering was given to british by these gaddars.   Same blood is still running in them.  They treat the first indian terrorist Naturam Godse as their  God.   These gaddars should be give good lesson by all the peace lovers and nationalists.   

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News Network
March 7,2020

Bengaluru, Mar 7: Customs officials intercepted a Guatemalan national at Kempegowda International Airport here on March 2 and recovered cocaine.

The accused confessed that she had swallowed 150 cocaine capsules and concealed a tube-like structure in her vagina.

The passenger egested the total 1.385 kg of cocaine (150 cocaine capsules) over a period of two days, under medical supervision. She has been arrested.

Further, an investigation is underway.

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News Network
January 4,2020

Alappuzha, Jan 4: The management committee of a mosque in Kerala is all set to solemnize the wedding of a Hindu couple, setting yet another instance of the communal harmony prevailing in Kerala.

The Cheravally Muslim Jamaat Committee at Kayamkulam in Alappuzha district in South Kerala is conducting the marriage of Anju and Sharath after the bride's mother approached the Jamaat authorities seeking help. 

The marriage will be held at the mosque premises on January 19 as per Hindu rituals and the Jamaat Committee has also prepared the invitations.

Anju's father Ashokan died a few years back and her mother Bindhu was struggling to win bread for her three children. Nujumudeen Alummoottil, a businessman and secretary of the Jamaat had helped the family earlier also.

Hence Bindu sought his help for the marriage of Anju. Nujumudeen discussed it with other members of the Jamaat committee and members of the mosque.

Najumudeen said that there was no hesitation from anyone on conducting the marriage by the mosque at its premises. A gift in cash and gold would be also given to the couple.

Kerala recently witnessed a church allowing the Muslim believers who participated in an anti-CAA meet to offer namaz at the church premises and another church conducting a carol service with the youth of the parish dressed up in traditional Muslim attire.

Comments

well wisher
 - 
Monday, 6 Jan 2020

Well educated, good decision makers , intelects and wise people are keralites.

Abdullah
 - 
Sunday, 5 Jan 2020

Kerala is unique in India for cordial relation between different religions.  However, this is not being digested by sanghis and are trying to build gulf between the communities.  I am sure that people will not let theese anti national succeed in their wicked behaviour.   This communal harmoney is a slap on the faces of enemies of society.    Well done keralites.  Salute to all of you. 

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News Network
April 9,2020

Gadag, Apr 9: An 80-year-old woman who tested positive for COVID-19 passed away on Thursday due to cardiac arrest in Gadag, the district's Deputy Commissioner said.

She also had a history of Severe Acute Respiratory Infection (SARI). Her body was disposed of as per the protocol, officials said.

According to the Karnataka Government, 10 new positive cases have been reported in the State today, taking the total COVID-19 cases to 191, including 28 discharged patients and six deaths.

With an increase of 540 positive COVID-19 cases reported in the last 24 hours, India's tally of coronavirus cases has risen to 5,734, said the Ministry of Health and Family Welfare on Thursday.

Out of the 5,734 cases, 5,095 are active COVID-19 cases and 472 patients have recovered while 166 have died.

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