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Tightening control over companies misleading advertisements of medicines and products, the Indian government could soon slap a fine of up to Rs10 lakh and up to two years' imprisonment. While repeat offender could be fined up to Rs50 and imprisonment up to five years.

The Ministry of Health and Family Welfare's new draft of the Drugs and Magic Remedies (Objectionable Advertisements) (Amendment) Bill, 2020, provides extremely stringent penalties compared to the current law.

Under the new Act, companies advertising medicines and products falsely claiming to make a person fairer, improve height and memory or cure issues like hair loss or greying and premature ageing, among several others, may attract more stringent fines and jail time.

The current Act, 1954, leaves scope for companies to create deceptive advertisements as first time offender can be jailed for six months while repeat offender can be up to one year in prison, reported The Indian Express.

Under the Bill, deceptive advertisements will cover digital advertising, notice, circular, label, wrapper, invoice, banner and poster, among others. The government also plans to expand the scope of the law under the proposed amendments to cover 24 more deceptive claims not included in the current law, like medicines that can cure AIDS, change the sex of a foetus, among others, reported Livemint.

Kochi, Jan 12: Golden Kayaloram, the fourth and last Maradu residential apartment was razed by controlled implosion in Kochi on Sunday afternoon as per the directions of the Supreme Court.

The building came crashing down, leaving the entire area in a cover of white smoke.

Earlier today, Jain Coral Cove, the apartment having the maximum number of housing units among the illegally built buildings, was razed down at 11:02 am.

The authorities coordinated the operations from a control room set up at the office of the Inland Waterways Authority of India.

As per municipal records, there were 122 housing units in Jain Coral Cove and 41 in Golden Kayaloram.

The prohibitory orders that were clamped in the area will remain imposed for the day. The district administration on Saturday imposed Section 144 of the Code of Criminal Procedure (CrPC).

On Saturday, the 19-floor H2O Holy Faith apartment complex with 90 flats and the Alfa Serene complex with twin towers were demolished at 11 am and 11:05 am respectively.

The buildings are razed for violating the Coastal Regulation Zone (CRZ) rules. The directions in this regard were passed by the Supreme Court last year.