Sonu Nigam goes unrecognised as street musician

May 18, 2016

Mumbai, May 18: Bollywood singer Sonu Nigam, who has been enthralling fans with his melodious voice for over two decades now, slipped into the garb of an aged street performer for a newly released web video.

sonu

The video, titled "The Roadside Ustaad", was released on Culture Machine's digital channel Being Indian on Tuesday. It is an experiment done on the busy streets of Juhu, Mumbai to see how the pedestrians react to the singing of an old man.

"The Roadside Ustaad" captures mixed reactions of commoners ranging from individuals stopping by and enjoying the old man's singing to those who nonchalantly walk away, all of them oblivious to the fact that the old man is Sonu.

Talking about the initiative, Sonu said in a statement: "I went (on to do this video) without any expectations, totally bereft of any awkwardness for the way I was looking and what I was about to subject myself to.

"For the first time, I was not me. The make-up was so good and authentic that people standing so close to me, couldn't recognise."

In the video, he is seen with a harmonium.

He further shared that the musical instrument was the same one that his parents bought when he was born.

"It was all so humbling. And from such an unfamiliar zone, I managed to procure something. Gratitude, grace and appreciation for what we have," he said.

Further talking about the reason behind making this video, Karl Katgara, creative director at Culture Machine, said: "The whole idea behind this experiment was to inspire people to take a moment out of their busy lives and appreciate the beauty of music.

"To do this, who better than Sonu Nigam. He is one of the most sought after singers in the country, and the most recognizable voice. What was interesting to see at the time was, he created the same magic singing, just disguised as an old man, and people could not recognise him at all."

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News Network
January 9,2020

Mumbai, Jan 9: Actor Juhi Chawla on Wednesday said instead of constantly criticising the government, one should reflect on own conduct and talk about uniting rather than dividing.

The actor attended an event which aimed to counter "Free Kashmir (narrative), anti-India slogans, false propaganda and clear the misconception."

Juhi said as artistes, it's unfair to be questioned about incidents "just for a reaction" when they should be given time to truly understand the situation.

"We are going to work, thinking how to execute our task, then some incident happens somewhere and suddenly the media asks, 'what do you think about this?' We haven't understood the matter, people haven't understood the matter but you need a reaction.

"Let people understand, whether it's NRC or CAA, and what's is it about, why is this being talked about," Juhi told reporters.

The actor said it is sad that people talk about division more than unity.

"Everyone is quick to talk about dividing. Why don't we talk about uniting? Why does everyone say 'what is the government doing, why is it doing this?' but I say if you point one finger there then three fingers are at you.

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News Network
June 15,2020

Mumbai, Jun 15: Maharashtra police's cyber department has asked people to refrain from circulating online pictures of the body of actor Sushant Singh Rajput, who was found hanging in his apartment in Mumbai's Bandra area.

Terming it as a "disturbing trend", it warned that circulation of such pictures could attract legal action.

Rajput, 34, was found hanging in his apartment on Sunday, sending shockwaves rippling through the Hindi film industry and elsewhere.

Later, some people circulated pictures of the actor's body on social media platforms, following which the state police's cyber department said it was in "bad taste".

A disturbing trend has been observed on Social Media platforms by Maharashtra Cyber that pictures of deceased actor Sushant Singh Rajput are being circulated, which are disturbing and in bad taste," it tweeted late Sunday night.

"It is emphasised that circulation of such pictures is against legal guidelines and court directions, and are liable to invite legal action," it added.

Urging netizens to refrain from posting such photos, the cyber department said the pictures already circulated should be deleted henceforth.

"In the digital age, every piece of information we read or watch needs to be cross-checked, verified and we all have to be careful before believing or forwarding them," it said.

After the actor's death, police said no note was found at the spot.

Police sources also said they did not find any foul play in their initial investigation.

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News Network
July 22,2020

Mumbai, Jul 22: Actor Sonu Sood on Wednesday launched an app to offer support to workers in finding right job opportunities in various sectors across the country.

Sood, who catapulted to the national spotlight for his work in helping migrants reach their homes amid the Covid-19 pandemic, has come out with a free of cost online platform called 'Pravasi Rojgar', which will provide all the necessary information and right linkages to find jobs.

The 47-year-old actor said while arranging travel for the migrants, their conversations would often revolve around how they were looking for the right work opportunity amid the pandemic.

"Lot of thinking, planning and preparation have gone into designing this initiative over the last few months, in order to ensure that it is holistic and builds on the work already being done in the country.

"Extensive consultations have been held with top organisations that're involved at the grassroots level in skilling and placing the youth below the poverty line, NGOs, philanthropic organisations, government functionaries, strategy consultants, technology start ups and above all the returned migrants whom I have helped," Sood said in a statement.

The initiative will be supported by community outreach in the villages to find the right employment opportunities for migrant workers in different parts of the country.

According to the release, the online platform has over 500 reputed companies related to construction, apparel, healthcare, engineering, BPOs, security, automobile, e-commerce and logistics sectors, offering job opportunities.

'Pravasi Rojgar' will also be offering specific job training programmes like spoken English.

A 24x7 helpline have been set up in New Delhi, Mumbai, Bengaluru, Hyderabad, Coimbatore, Ahmedabad and Thiruvananthapuram. 

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