Star India Bags Indian Premier League Media Rights With Record Rs 16,347 Crore Bid

Agencies
September 4, 2017

Sept 4: Star India edged out Sony Pictures to secure the Indian Premier League's media rights with a bid of Rs 16,347.50 crore on Monday. The bidding for various media rights of the cash-rich league was held in Mumbai for a five-year period from 2018-2022.

The rights on offer were Indian sub-continental TV rights, which is the most coveted along with emerging Indian sub-continent digital rights. With this deal, the cost of an IPL match has become more than an average Team India game, as the former would be tagged at around Rs. 55 crore, as opposed to an India game, which brings in about Rs. 43 crore, making an IPL match the hottest property in Indian cricket from 2018 onwards. Earlier, each IPL game had the value of around Rs. 15 crore, which will now spike by three-and-a-half times to Rs 15 crore.

There were also rest of the world media rights on offer which includes key international markets like the Middle East, Africa, Europe, USA, Australia and New Zealand.

In 2008, Sony Pictures Network won the IPL media rights for a period of 10 years with a bid of Rs 8200 crore. The global digital rights of IPL for a period of three years was awarded to Novi Digital in 2015 for 302.2 crore.

"India, cricket and IPL have changed dramatically since its inception (in 2008) and this bid is a reflection of that," Star CEO Uday Shankar told reporters.

Interestingly, rival Sony's individual bid for broadcast (TV rights) this time was Rs 11,050 crore compared to Star's Rs 6,196 crore.

However, as per rule, the companies could form a consortium and if its consolidated global bid happened to be greater than the sum total parts of every individual bid they stand to win the rights.

Accordingly, the sum total of other bids, excluding Star consortium, was Rs 15,819.51 crore which is at least Rs 500 crore less than Star India's consolidated bid.

It is expected that Star India's digital vertical HotStar would be used for live streaming of IPL matches in India. Shankar admitted that they might not have won the bid had the amount been slightly lesser.

"Even if it was slightly less, we would not have got the rights. In every category, it was so competitive," Shankar added.

The BCCI has been embroiled in a pool of controversies having not implemented the Lodha Reforms and its current office-bearers are facing the wrath of the country's apex court.

But Shankar said that popularity of the game is such that watching cricket still is the favourite pastime of the Indians.

"Despite the off-field issues of BCCI, watching a cricket match in India remains an amazing experience," Shankar said. BCCI CEO Rahul Johri, on his part, said: "Our main endeavour to the stakeholders was to provide a transparent process where there should not be any iota of doubt," he said.

The IPL bid however, if seen on the world level, still has a way to go.

The National Football League (NFL) in the US has a budget of US dollars 6 billion per year, while Premier League football in England is marked around the US dollar 5 million mark during the same time frame.

The National Basketball Association (NBA) in the US has a price tag of US dollar 2.66 billion per annum.

The American Major League Baseball (MLB) is around US dollars 1.55 billion.

The IPL, which was sold for around US dollars 2.55 billion, would be around the 500-million mark every year.

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News Network
January 20,2020

Jan 20: Both Steve Smith and Rohit Sharma made sparkling centuries in Bengaluru, but it was the Indian who finished on the winning side, leading his team to a 2-1 series win.

Smith, having run out his captain Aaron Finch early on, dug in to bring up his ninth ODI century, his 131 off 132 balls setting India a target of 287 on Sunday, 19 January. Continuing the dazzling display of batting at the M Chinnaswamy stadium, Rohit struck 119 in 128 balls, and skipper Virat Kohli chipped in with 89, as the hosts chased down the target with seven wickets to spare in 47.3 overs.

With Shikhar Dhawan hurting his shoulder in the fifth over of the day and sidelined for the rest of the match, Rohit was reunited with KL Rahul – who had a chance to open the innings after coming in at No.3 and No.5 in the first two matches, while also standing in as wicket-keeper. The vice-captain was on the ball right away, dominating the scoring as India raced to 61/0 in the first 10 overs.

The introduction of spin gave Australia a vital breakthrough: Ashton Agar trapped Rahul in front on review, and although the new pair of Rohit and Kohli weren't unduly troubled, the run-rate slowed down. Josh Hazlewood, playing his first ODI in India and his first match in the format in 14 months, was especially miserly, conceding just 10 runs in his first five overs.

But, having settled in, the duo built a useful partnership of 137 and gave themselves the chance to hit out with wickets in hand. The part-time bowling of Finch and Marnus Labuschagne was punished, Rohit lapping up the short balls and sending them soaring into the stands. His century, his eighth against Australia, came with a single to third man.

Zampa finally got the breakthrough, having him caught in the deep going for another big one. But with Kohli having loosened his arms with a couple of beautiful fours off Pat Cummins to go past his half-century, India remained on course.

The skipper missed out on a hundred, but with Shreyas Iyer too clearing the ropes, there were no hurdles as India wrapped up an entertaining series win.

Earlier, the Indian bowlers struggled to find their lines after Australia chose to bat, but Australia weren't able to fully capitalise. David Warner was thrown by the movement to nick Mohammed Shami to the wicket-keeper, while Finch was caught short after Smith pulled out of a run, to leave the hosts at 46/2.

Labuschagne and Smith, though, combined for another special partnership, going at a brisk rate and showing delectable timing against spin. They had guided their side to 173 in the 32nd over when the a sharp piece of fielding from the home captain and strong bowling pulled things back.

Kohli, at cover, plucked a drive from Labuschagne soon after the batsman had reached his maiden fifty. Ravindra Jadeja had his second of the over when the experiment to send Mitchell Starc at No.5 lasted just three balls.

Alex Carey gave Smith company as he brought up a well-earned century, having fallen just short the previous game. The former skipper stepped up the scoring once he crossed three figures, a wristy helicopter six over deep square leg the highlight of his innings. But, excellent death bowling by Shami, who finished with four wickets, ensured the tourists were kept to under 300 – a total that proved below par.

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News Network
March 13,2020

Mar 13: The start of the Indian Premier League (IPL), the world's most lucrative cricket competition, has been postponed from March 29 until April 15 over the coronavirus, the Indian cricket board said Friday.

"The Board of Control for Cricket in India has decided to suspend IPL 2020 till 15th April 2020, as a precautionary measure against the ongoing Novel Coronavirus (COVID-19) situation," the BCCI said in a statement.

The two-month Twenty20 competition is estimated to generate more than $11 billion for the Indian economy and involves cricket's top international stars.

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News Network
January 6,2020

Jan 6: Former India opener Kris Srikkanth on Sunday said he would prefer K L Rahul over Shikhar Dhawan in the T20 World Cup later this year.

Former India opener Kris Srikkanth on Sunday said he would prefer K L Rahul over Shikhar Dhawan in the T20 World Cup later this year.

Dhawan is returning to international cricket after a long gap. During the senior left-handed batsman's absence, Rahul has emerged as one of the top contenders for the opener's slot in limited-overs cricket.

"Runs against SL (Sri Lanka) don't count. If I was chairman of selectors, I won't pick Dhawan in the T20 WC squad. There is no competition between him and Rahul. Only one winner," Srikkanth said on Star Sports.

Before the series, the 34-year-old Dhawan said that he is looking forward to a "new start" in a new year and wants to win the World Cup for India.

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