Star India Bags Indian Premier League Media Rights With Record Rs 16,347 Crore Bid

Agencies
September 4, 2017

Sept 4: Star India edged out Sony Pictures to secure the Indian Premier League's media rights with a bid of Rs 16,347.50 crore on Monday. The bidding for various media rights of the cash-rich league was held in Mumbai for a five-year period from 2018-2022.

The rights on offer were Indian sub-continental TV rights, which is the most coveted along with emerging Indian sub-continent digital rights. With this deal, the cost of an IPL match has become more than an average Team India game, as the former would be tagged at around Rs. 55 crore, as opposed to an India game, which brings in about Rs. 43 crore, making an IPL match the hottest property in Indian cricket from 2018 onwards. Earlier, each IPL game had the value of around Rs. 15 crore, which will now spike by three-and-a-half times to Rs 15 crore.

There were also rest of the world media rights on offer which includes key international markets like the Middle East, Africa, Europe, USA, Australia and New Zealand.

In 2008, Sony Pictures Network won the IPL media rights for a period of 10 years with a bid of Rs 8200 crore. The global digital rights of IPL for a period of three years was awarded to Novi Digital in 2015 for 302.2 crore.

"India, cricket and IPL have changed dramatically since its inception (in 2008) and this bid is a reflection of that," Star CEO Uday Shankar told reporters.

Interestingly, rival Sony's individual bid for broadcast (TV rights) this time was Rs 11,050 crore compared to Star's Rs 6,196 crore.

However, as per rule, the companies could form a consortium and if its consolidated global bid happened to be greater than the sum total parts of every individual bid they stand to win the rights.

Accordingly, the sum total of other bids, excluding Star consortium, was Rs 15,819.51 crore which is at least Rs 500 crore less than Star India's consolidated bid.

It is expected that Star India's digital vertical HotStar would be used for live streaming of IPL matches in India. Shankar admitted that they might not have won the bid had the amount been slightly lesser.

"Even if it was slightly less, we would not have got the rights. In every category, it was so competitive," Shankar added.

The BCCI has been embroiled in a pool of controversies having not implemented the Lodha Reforms and its current office-bearers are facing the wrath of the country's apex court.

But Shankar said that popularity of the game is such that watching cricket still is the favourite pastime of the Indians.

"Despite the off-field issues of BCCI, watching a cricket match in India remains an amazing experience," Shankar said. BCCI CEO Rahul Johri, on his part, said: "Our main endeavour to the stakeholders was to provide a transparent process where there should not be any iota of doubt," he said.

The IPL bid however, if seen on the world level, still has a way to go.

The National Football League (NFL) in the US has a budget of US dollars 6 billion per year, while Premier League football in England is marked around the US dollar 5 million mark during the same time frame.

The National Basketball Association (NBA) in the US has a price tag of US dollar 2.66 billion per annum.

The American Major League Baseball (MLB) is around US dollars 1.55 billion.

The IPL, which was sold for around US dollars 2.55 billion, would be around the 500-million mark every year.

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News Network
May 19,2020

Karachi, May 19: Babar Azam wants to take a leaf out of Imran Khan's aggressive captaincy and besides cricket, he is also brushing up his English to become a "complete leader" like the World Cup-winning all-rounder.

Last week, the star batsman took over the reins of Pakistan's white-ball cricket after being appointed as the ODI skipper.

Azam, who was one of the world's leading batsmen across formats last year and already the T20 skipper, replaced wicket-keeper batsman Sarfaraz Ahmed as the ODI captain for the 2020-21 season.

"Imran Khan was a very aggressive captain and I want to be like him. It is not an easy job captaining the Pakistan team but I am learning from my seniors and I have also had captaincy experience since my under-19 days," Azam said.

He said that to be a complete captain one must be able to interact comfortably with the media and express oneself properly in front of an audience.

"These days I am also taking English classes besides focussing on my batting," he said on Monday.

The 25-year-old Babar said he was not satisfied with Pakistan's current standing in international cricket.

"I am not happy with where we stand and I want to see this team go up in the rankings."

Babar said captaincy would be a challenge for him but it would not affect his batting.

"It is an honour to lead one's national team so it is not a burden for me at all. In fact, after becoming captain, I have to lead by example and be more responsible in my batting."

Babar hoped the T20 World Cup is held this year in Australia as he wanted to lead his team in the ICC event.

"It would be a disappointment if the event was not held or rescheduled because I am looking forward to playing in the World Cup and doing well in it," he said.

About plans for Pakistan to fly to England in July to play three Tests and three T20 internationals amid the COVID-19 pandemic, Babar said a lot of hard work and planning would be required to make the players feel comfortable and safe.

"Touring England won't be easy. Health and safety of players is of great importance and the tour will only be possible when proper arrangements are in place," he said.

"Both England and Pakistan team fans, along with the cricketers, are missing cricket because of the pandemic."

"We will still try to perform to the best of our ability despite no support from the fans in the stadium," he added.

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News Network
May 14,2020

May 14: Veteran South Africa batsman Faf du Plessis has proposed a two-week isolation period for players before and after the T20 World Cup as a way to stage the event as per schedule later this year.

Like other sports, cricketing action too has come to a complete halt due to the coronavirus pandemic. The fate of the T20 World Cup to be held in Australia in October-November is shrouded in uncertainty.

Talking to Bangladesh ODI captain Tamim Iqbal, du Plessis said travel was going to be an issue despite Australia being less affected by the deadly contagion.

"I am not sure... reading that travelling is going to be an issue for lot of countries and they are talking about December or January. Even if Australia is not affected like other countries, to get people from Bangladesh, South Africa or India where there is more danger, obviously it's a health risk to them," du Plessis said.

"But you can go in before the tournament (for) two weeks isolation and then play the tournament and afterwards two weeks isolation," said the former captain.

Several countries across the globe, including South Africa, Australia and India, have travel restrictions in place and the veteran Proteas batsman joked travelling by boat is not an option.

"But I don't know when South Africa will open their travel ban because we can't go there like old days on boats," du Plessis said.

In March, South Africa's ODI series against India was called off after the first match in view of the pandemic.

The coronavirus outbreak, which originated in the Chinese city of Wuhan, has infected more than 44 lakh people worldwide while causing close to 3 lakh deaths.

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News Network
May 30,2020

New York, May 30: Cricket superstar Virat Kohli remains the only Indian in the Forbes' list of world's highest-paid athletes with total earnings of USD 26 million, jumping to the 66th spot from 100 in the 2020 standings.

Kohli's earnings from endorsement stand at USD 24 million and USD 2 million from salary/winnings. The 31-year-old is also the only cricketer in the top-100 list.

With earnings of USD 25 million, Kohli was ranked 100th in 2019 and 83rd in 2018 with USD 24 million.

Tennis legend Roger Federer has toped the list for the first time with earnings of USD 106.3 million, rising from fifth place last year.

Football icons Cristiano Ronaldo and Lionel Messi are second and third respectively with earnings of USD 105 and USD 104 million.

The others in the top-10 are Neymar (football), LeBron James (basketball), Stephen Curry (basketball), Kevin Durrant (basketball), Tigers Woods (golf), Kirk Cousins (American football) and Carson Wentz (American football).

The athletes' earnings have been impacted by the COVID-19 pandemic which led to suspension of sporting activities all around the world.

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Sunday, 31 May 2020

Saina Nehwal is the only Indian to feature in the world’s 20 most charitable athletes, as per a list compiled by the US based website in Athletes Gone Good. 

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