Star India Bags Indian Premier League Media Rights With Record Rs 16,347 Crore Bid

Agencies
September 4, 2017

Sept 4: Star India edged out Sony Pictures to secure the Indian Premier League's media rights with a bid of Rs 16,347.50 crore on Monday. The bidding for various media rights of the cash-rich league was held in Mumbai for a five-year period from 2018-2022.

The rights on offer were Indian sub-continental TV rights, which is the most coveted along with emerging Indian sub-continent digital rights. With this deal, the cost of an IPL match has become more than an average Team India game, as the former would be tagged at around Rs. 55 crore, as opposed to an India game, which brings in about Rs. 43 crore, making an IPL match the hottest property in Indian cricket from 2018 onwards. Earlier, each IPL game had the value of around Rs. 15 crore, which will now spike by three-and-a-half times to Rs 15 crore.

There were also rest of the world media rights on offer which includes key international markets like the Middle East, Africa, Europe, USA, Australia and New Zealand.

In 2008, Sony Pictures Network won the IPL media rights for a period of 10 years with a bid of Rs 8200 crore. The global digital rights of IPL for a period of three years was awarded to Novi Digital in 2015 for 302.2 crore.

"India, cricket and IPL have changed dramatically since its inception (in 2008) and this bid is a reflection of that," Star CEO Uday Shankar told reporters.

Interestingly, rival Sony's individual bid for broadcast (TV rights) this time was Rs 11,050 crore compared to Star's Rs 6,196 crore.

However, as per rule, the companies could form a consortium and if its consolidated global bid happened to be greater than the sum total parts of every individual bid they stand to win the rights.

Accordingly, the sum total of other bids, excluding Star consortium, was Rs 15,819.51 crore which is at least Rs 500 crore less than Star India's consolidated bid.

It is expected that Star India's digital vertical HotStar would be used for live streaming of IPL matches in India. Shankar admitted that they might not have won the bid had the amount been slightly lesser.

"Even if it was slightly less, we would not have got the rights. In every category, it was so competitive," Shankar added.

The BCCI has been embroiled in a pool of controversies having not implemented the Lodha Reforms and its current office-bearers are facing the wrath of the country's apex court.

But Shankar said that popularity of the game is such that watching cricket still is the favourite pastime of the Indians.

"Despite the off-field issues of BCCI, watching a cricket match in India remains an amazing experience," Shankar said. BCCI CEO Rahul Johri, on his part, said: "Our main endeavour to the stakeholders was to provide a transparent process where there should not be any iota of doubt," he said.

The IPL bid however, if seen on the world level, still has a way to go.

The National Football League (NFL) in the US has a budget of US dollars 6 billion per year, while Premier League football in England is marked around the US dollar 5 million mark during the same time frame.

The National Basketball Association (NBA) in the US has a price tag of US dollar 2.66 billion per annum.

The American Major League Baseball (MLB) is around US dollars 1.55 billion.

The IPL, which was sold for around US dollars 2.55 billion, would be around the 500-million mark every year.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
April 5,2020

New Delhi, April 5: England batsman James Vince lashed out at people for not taking proper measures to contain the spread of the coronavirus pandemic and said people are going out as if "everything is normal".

"Just seen the pictures of people out and about today as if everything is normal. What selfish people, surely by now they've realised this is serious. Well done to everyone who's doing their bit and staying in," Vince tweeted.

On March 13, the World Health Organisation (WHO) said that Europe was now the 'epicentre' of the disease.

The death toll due to the novel coronavirus in the UK has exceeded 4,313 with at least 708 new deaths in the last 24 hours, the largest one-day rise since the start of the outbreak as confirmed by the Department of Health and Social Care.

The total number of cases in the UK as on Saturday is 41,903, a rise of 3,735 cases in the last 24 hours.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
January 8,2020

Indore, Jan 8: Skipper Virat Kohli struck an unbeaten 30 as India beat Sri Lanka by seven wickets in the second Twenty20 international in Indore on Tuesday.

The hosts rode a 71-run opening stand between KL Rahul, who hit 45, and Shikhar Dhawan, who made 32, to chase down their target of 143 in 17.3 overs and take a 1-0 lead in the three-match series after the first match was rained off.

Leg-spinner Wanindu Hasaranga took the wickets of the Indian openers but Shreyas Iyer, who scored 34 before falling to paceman Lahiru Kumara, and Kohli, who hit the winning six, got the team home.

The third match is on Friday in Pune.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
June 2,2020

New Delhi, Jun 2: Expressing solidarity with the 'Black Lives Matter' campaign, star West Indies batsman Chris Gayle has alleged that he faced racist remarks during his career and cricket is not free of the menace.

Gayle did not elaborate when he faced racial remarks but hinted it might have been during his stints at global T20 leagues.

"I have travelled the globe and experienced racial remarks towards me because I am black, believe me, the list goes on," he posted on instagram on Monday night.

"Racism is not only in football, it's in cricket too. Even within teams as a black man, I get the end of the stick. Black and powerful. Black and proud," he said.

The big-hitting batsman's comments came in the backdrop of African-American George Floyd's death in the USA after a white police officer, Derek Chauvin, pressed his knee on the handcuffed man's neck as he gasped for breath.

The incident has sparked violent protests across the USA.

"Black lives matter just like any other life. Black people matter, p***k all racist people, stop taking black people for fools, even our own black people wise the p***k up and stop bringing down your own!," Gayle wrote.

Racism in cricket was drew attention most recently last year when England pacer Jofra Archer was abused by a spectator in New Zealand.

New Zealand's top players and the cricket board had offered apologies for the incident to the Englishman.

Also on Monday night, the England cricket team's official twitter handle posted a message denouncing racism.

"We stand for diversity, We stand against racism," the message read.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.