Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
 
      
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If Mr.Bhat arrested then it will be in Guinnus Book of records!! Congress Government have no guts to do it!! Mr. Bhat a well known figure in creating communal tension involving directly / indirectly in various types of crimes in our district since 35 years!!! but no Government so far not even able to file an FIR against him!! This is very sad news for peace loving people of this district. In this case also CID is helpless.
Do anybody have the guts to touch this chaddi? Hope atleast this time.
Put him behind the bars. Law is equal to all.
No one can touch bhat, even congRSS goverment cannot touch him because all are wearing his chaddi.
Not god call father or baap, shame on you yaar study history of that rowdy bhat, do you know he is barking about cow but he is selling cow from your mother land sulliya asram,
Arrest this insect of mangalore Before he spread the virus
he will get punishment for his mistake,. but why people are so much interested in his life,
Prabhakar Bhat is Like Poojary, No hold for tongue. creating non sense in the society
kalladka bhat dont have any work to go behind this rape case?
Manohar! This is the problem with you guys.. If he says one word against Minorities then he is god for you.. grow up buddy! Before making him god try to understand what type of god he is? Good or bad!
No guts to congress arrest bhat, its 100% sure.. this congress only cheating minoties name of bhat and RSS. they are also blindly supporting Congress.. Above 70% of congress leaders touched with RSS. then how they are arrest
This person actually divides the community with his poisonous speech causing hatred among people.
It is individuals choice how he/she wants to live.
How can he impose Hindutwa on others who has his own principles.
There is a limit for toleration and patience, one day when the limit exceeds, then automatically faces the consequence.
If the law can not protect, then it needs to protect the law and do the justice to all.
Manohar ,
There are many faces who are sheep in front & Fox from behind.. Which u guys are unable to recognize... Go and ask with the Victim. If u personally did not met them. then Dont judge and give certificate of Honesty... A honest person will never give hate speeches..
Now behind Harish Murder ???? who sponsored ??? who is giving bike , car, money and legal protection to Bhajrang dal Boys???
If brain map Mr. Bhat ..... all these stories will come out.
He is the paid goonda from RSS. Its the closing time of bhatta.
Manohar, Bhatta is a stray animal......
will congi govt show guts to teach him lesson? i dont think so bcz most congi leaders are in touch with him
Guilty Must be Punished.
Such dual personality person cant fool people for long
Bhat bajrangi clean bowled....jail term not less then 10 years.....all the best....
The Great RSS!!!!
sabko pap yek din bugathna hoga.
Put him in jail forever, he s one and only person who creates communal dispute in the society.
THU THO GAYA BHAT ISS BAAR...
Must be a trap by congress, Kalladka Bhat is a prominent personality. goons are trying to defame some innocents
Great Personality of Tulu Nadu, This s the Fake news, he s like god to us, he cant make this .
Bhat is a murderer, This type of goons must be sent to pakistan.
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