Tourism Dept's Short Film On Kashmir Takes Social Media By Storm

Agencies
September 25, 2017

Srinagar, Sept 25: Within a few hours of its release, a promotional film by Tourism Department in Kashmir, to counter the negative perception about the Valley, has taken the social media by a storm.

The film has drawn over 1.6 million views in less than 48 hours after its release.

The five-minute film titled 'Warmest Place on Earth' has also been shared by Bollywood celebrities like Karan Johar, Imtiaz Ali and Alia Bhatt.

The lyrics of the background song in the film have been written by 2009 UPSC topper Shah Faesal.

The video, released by Chief Minister Mehbooba Mufti on Saturday, has drawn more than 1.6 million views on the official page of the state's tourism department alone in less than 48 hours.

It has also been watched by about 40,000 people on YouTube, while also shared widely on Twitter and Instagram.

Interestingly, Mufti also took to Twitter to share the short film in her first tweet ever.

The new campaign is drawing a huge response from people across various social media platforms.

"It was much needed, should have come before but better late than never," Director Tourism Kashmir, Mehmood Shah told PTI, adding there has been an enormous response to the short film ever since its release.

Let us hope it helps in attracting tourists to the Valley, he said.

Many celebrities have joined the tourism department in promoting the destination on social media.

Filmmaker Karan Johar shared the film on Twitter writing "The beauty and warmth of Kashmir."

Actress Alia Bhatt said the film truly captures the essence of Kashmir. "This short film truly captures the essence of Kashmir!!! The warmest place on earth! Please watch!" she tweeted.

Netizens appreciated the short film, with several of them narrating their own experiences of visiting Kashmir.

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Agencies
March 24,2020

Los Angeles, Mar 24: In a bizarre video shot from her rose petal filled bathtub, pop star Madonna has called the coronavirus pandemic "a great equaliser".

The music icon said the virus doesn't discriminate between rich and poor.

That's the thing about COVID-1. It doesn't care about how rich you are, how famous you are, how funny you are, how smart you are, where you live, how old you are, what amazing stories you can tell.

It's the great equaliser and what's terrible about it is what's great about it. What's terrible about it is that it's made us all equal in many ways, and what's wonderful about is, is that it's made us all equal in many ways, Madonna said in the video while having a milky bath in tub full of roses.

The 61-year-old singer, who had to cancel two of her concerts in Paris due to coronavirus outbreak, also referenced her 1995 song Human Nature in the video saying we are all going down together .

According to the Johns Hopkins coronavirus tracker, the death toll from the virus globally has risen to 14,641 with 336,000 cases reported in 173 countries and territories.

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News Network
July 12,2020

Mumbai, Jul 12: Actress Aishwarya Rai Bachchan and her daughter Aaradhya have tested positive for coronavirus, confirmed Maharashtra Health Minister Rajesh Tope on Sunday. However,  veteran actor Jaya Bachchan has tested negative for the virus.

"Smt Aishwarya Rai Bachchan and Daughter Aaradhya Abhishek Bachchan have also been detected positive for Covid-19. Smt. Jaya Bachchan ji is tested negative for Covid-19. We wish the Bachchan Family to get well soon with a speedy recovery," Tope tweeted.

As per Assistant Municipal Commissioner Vishwas Mote, the rest of the family members - Jaya Bachchan, daughter Shweta Bachchan Nanda and her children Agastya and Navya Naveli - have tested negative for COVID-19.

On Saturday, legendary actor Amitabh Bachchan and son Abhishek Bachchan took to social media to confirm that they have detected positive for coronavirus.

The 'Sholay' actor is reported to be in a "stable" condition with "mild symptoms."
The 77-year-old has been admitted to the isolation unit at Mumbai's Nanavati Super Speciality Hospital.

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News Network
January 27,2020

Los Angeles, Jan 27: Pop-rock innovator Billie Eilish on Sunday bested a packed field to win the Grammy for Song of the Year -- which honors songwriters -- for her hit "Bad Guy."

The 18-year-old beat veteran acts Lady Gaga, Taylor Swift and Lana Del Rey along with newcomers Lewis Capaldi and Lizzo to take home the coveted honor.

She shares the prize with her older brother Finneas O'Connell, her primary creative collaborator.

The pair were gracious onstage, with Eilish telling her fellow nominees: "I grew up watching all of you."

"We just make music in a bedroom together," said O'Connell. "We still do that and they let us do that. (...) This is to all of the kids making music in your bedrooms today -- you're going to get one of these."

Eilish was among this year's most nominated artists with six nods, and is the youngest person ever nominated in all four of the top categories.

Best song was her second award of the night. She won earlier for best pop vocal album for "when we all fall asleep, where do we go?"

Before she released the album in March 2019, Eilish had already assembled a fervent online following for her bold, often haunting pop sound.

In August, Eilish became the first musician born in the 2000s to top the Billboard Hot 100, when she dethroned Lil Nas X, who spent a record-breaking 19 weeks at the top with viral hit "Old Town Road."

The artist named Billboard's 2019 Woman of the Year has also written and will perform the theme song for the upcoming James Bond film "No Time To Die."

"I feel like I'm not supposed to be here," she told E! television on the red carpet before the gala. "Life is weird."

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