Tourism Dept's Short Film On Kashmir Takes Social Media By Storm

Agencies
September 25, 2017

Srinagar, Sept 25: Within a few hours of its release, a promotional film by Tourism Department in Kashmir, to counter the negative perception about the Valley, has taken the social media by a storm.

The film has drawn over 1.6 million views in less than 48 hours after its release.

The five-minute film titled 'Warmest Place on Earth' has also been shared by Bollywood celebrities like Karan Johar, Imtiaz Ali and Alia Bhatt.

The lyrics of the background song in the film have been written by 2009 UPSC topper Shah Faesal.

The video, released by Chief Minister Mehbooba Mufti on Saturday, has drawn more than 1.6 million views on the official page of the state's tourism department alone in less than 48 hours.

It has also been watched by about 40,000 people on YouTube, while also shared widely on Twitter and Instagram.

Interestingly, Mufti also took to Twitter to share the short film in her first tweet ever.

The new campaign is drawing a huge response from people across various social media platforms.

"It was much needed, should have come before but better late than never," Director Tourism Kashmir, Mehmood Shah told PTI, adding there has been an enormous response to the short film ever since its release.

Let us hope it helps in attracting tourists to the Valley, he said.

Many celebrities have joined the tourism department in promoting the destination on social media.

Filmmaker Karan Johar shared the film on Twitter writing "The beauty and warmth of Kashmir."

Actress Alia Bhatt said the film truly captures the essence of Kashmir. "This short film truly captures the essence of Kashmir!!! The warmest place on earth! Please watch!" she tweeted.

Netizens appreciated the short film, with several of them narrating their own experiences of visiting Kashmir.

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News Network
February 12,2020

London, Feb 12: Oscar-winning British director Steve McQueen is returning to his art roots with a series of short films at London's Tate Modern art gallery, offering a sensory exploration of black identity.

McQueen, who became the first black director to win the best picture Academy Award in 2014 for "12 Years a Slave", is now based between London and Amsterdam and is focused on championing diversity in the film industry.

Visitors to his new exhibition will be greeted by "Static", a film of New York's Statue of Liberty, scrutinising the iconic symbol from every possible angle at very close range against a deafening backdrop of the helicopter from where the footage was filmed.

"What interests Steve is our view of the world, how humans are trying to represent Liberty," said Fiontan Moran, assistant curator of the exhibition.

"7th Nov, 2001" features a still shot of a body while McQueen's cousin Marcus tells of how he accidentally killed his brother, a particularly traumatic experience for the artist.

"Western Deep" is another visceral work, giving a sense through sights and sounds in an interactive installation of the experiences of miners in South Africa, following them to the bottom of the mine.

"Ashes", meanwhile, is a tribute to a young fisherman from Grenada, the island where McQueen's family originated.

The images of beauty and sweetness filmed from his boat are tragically reversed on the other side of the projection screen, which shows a grave commissioned by McQueen for the eponymous young fisherman, who was killed by drug traffickers.

African-American singer, actor and civil rights activist Paul Robeson (1898-1976) is honoured in "End Credits".

The film shows censored FBI documents detailing the agency's surveillance of Robeson, read by a voice-over artist, for five hours.

"He is... testing the limits of how people can be documented in an era of mass surveillance," said Moran.

In a similarly militant vein, the exhibition features the sculpture "Weight", which was first shown in the prison cell where the writer and playwright Oscar Wilde was imprisoned.

It depicts a golden mosquito net draped over a metal prison bed frame, addressing the theme of confinement and the power of the imagination to break free.

The show runs alongside an exhibition of McQueen's giant portraits of London school classes, many of which appeared on the streets of London last year.

"I remember my first school trip to Tate when I was an impressionable eight-year-old, which was really the moment I gained an understanding that anything is possible," said McQueen, adding it was "where in some ways my journey as an artist first began".

He recently told the Financial Times newspaper the difference between his art films and his feature films was that the former were poetry, the latter like a novel.

"Poetry is condensed, precise, fragmented," he said. "The novel is the yarn".

The exhibition opens on February 13 and runs until May 11.

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News Network
February 24,2020

New Delhi, Feb 24: Indian Idol 11 winner is Bhatinda's Sunny Hindustani. Sunny, who mostly sang Nusrat Fateh Ali Khan's songs on the show, won the coveted trophy. The Bhatinda boy took home the Indian Idol 11 trophy along with the prize money of Rs 25 lakh, a car and a singing contract with T-Series.

Sunny's entry on the show was much-talked-about. His soul-soothing voice had mesmerised the judges on the audition day itself as he sang Afreen Afreen. He got a standing ovation and former Indian Idol 11 judge Anu Malik even said that he felt as if Nusrat Fateh Ali Khan himself was performing on the Indian Idol stage. His audition video had gone viral after Anand Mahindra shared it on social media.

On the finale night, Sunny sang a medley of songs, which included Mere Rashke Qamar and Halka Halka Suroor. Ayushmann got emotional seeing Sunny's journey on screen. He said, "Hum na actor bade self-obsessed hote hain. Humein lagta hai hamari struggle sabse achchi hai, sabse badi hai. Inke saamne toh kuch hai he nahi. Jahaan se aye hai, jitna hunar inke paas hai...mujhe lagta hai inki maa sabse ameer hain."

The first and second runner-up of the show Rohit Raut and Ankona Mukherjee got Rs 5 lakh each, while Ridham Kalyan and Adriz Ghosh who were fourth and fifth on the show, took Rs 3 lakh home. Every finalist also received Rs 1 lakh cheque from Lotus Herbals and gift hampers from the sponsors.

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Agencies
February 29,2020

Ernakulam, Feb 29: A court here on Friday issued a bailable arrest warrant against Malayalam actor Kunchacko Boban for failing to appear before it for witness examination in an assault case filed by an actress.

Ernakulam Additional Sessions Judge Honey M Varghese issued the arrest warrant.

As per the court's direction, Boban can take bail from police station and appear before court on March 4.

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