Tourism Dept's Short Film On Kashmir Takes Social Media By Storm

Agencies
September 25, 2017

Srinagar, Sept 25: Within a few hours of its release, a promotional film by Tourism Department in Kashmir, to counter the negative perception about the Valley, has taken the social media by a storm.

The film has drawn over 1.6 million views in less than 48 hours after its release.

The five-minute film titled 'Warmest Place on Earth' has also been shared by Bollywood celebrities like Karan Johar, Imtiaz Ali and Alia Bhatt.

The lyrics of the background song in the film have been written by 2009 UPSC topper Shah Faesal.

The video, released by Chief Minister Mehbooba Mufti on Saturday, has drawn more than 1.6 million views on the official page of the state's tourism department alone in less than 48 hours.

It has also been watched by about 40,000 people on YouTube, while also shared widely on Twitter and Instagram.

Interestingly, Mufti also took to Twitter to share the short film in her first tweet ever.

The new campaign is drawing a huge response from people across various social media platforms.

"It was much needed, should have come before but better late than never," Director Tourism Kashmir, Mehmood Shah told PTI, adding there has been an enormous response to the short film ever since its release.

Let us hope it helps in attracting tourists to the Valley, he said.

Many celebrities have joined the tourism department in promoting the destination on social media.

Filmmaker Karan Johar shared the film on Twitter writing "The beauty and warmth of Kashmir."

Actress Alia Bhatt said the film truly captures the essence of Kashmir. "This short film truly captures the essence of Kashmir!!! The warmest place on earth! Please watch!" she tweeted.

Netizens appreciated the short film, with several of them narrating their own experiences of visiting Kashmir.

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News Network
June 19,2020

Mumbai, Jun 19: The Mumbai Police, probing the   case of alleged suicide of Bollywood actor Sushant Singh Rajput, has sent a letter to Yash Raj Films, seeking details of the contracts it had signed with him, an official said on Friday.

Rajput, 34, known for films like Kai Po Che!, MS Dhoni: The Untold Story, Chhichhore, was found hanging in his Bandra apartment on Sunday, sending shockwaves in the film industry and elsewhere.

"Police are investigating various angles, including that of professional rivalry, in the case," the official said. So far, Bandra police have recorded the statements of over 13 people, including Rajput's family members and close friends like actor Rhea Chakraborty and casting director Mukesh Chhabra.

 "Keeping in view the professional angle, police have started calling some prominent production houses for inquiry. As part of that, police on Thursday sent a letter to Yash Raj Films, seeking details of all the contracts it had signed with the deceased actor," a senior police officer said.

"We have also asked for the copies of the contracts that Yash Raj Films had signed with the actor," he added.

In the next few days, police may also call those people, who had played a role in signing of contracts between the actor and the production houses for their projects, the officer said.

 Rajput had worked in two Yash Raj Films movies - Shuddh Desi Romance (2013) directed by Maneesh Sharma and in director Dibakar Banerjee directed Detective Byomkesh Bakshy! (2015).

His third film with the banner was supposed to be Paani, directed by Shekhar Kapur. However, YRF had reportedly backed out of the project later.

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News Network
July 9,2020

New Delhi, Jul 9: Several Bollywood celebrities including Anil Kapoor, Shatrughan Sinha and Anupam Kher mourned the demise of actor Jagdeep.

The veteran actor, whose real name was Syed Ishtiaq Ahmed Jafri, passed away on Wednesday. He was 81.

Anil Kapoor took to Twitter soon after the demise of the 'Sholay' actor and remembered working with him in 'Ek Baar Kaho.'

"Jagdeep Saab was one of the greatest actors of India...I was his huge fan & was lucky enough to have worked with him in Ek Baar Kaho & many more films...he was always extremely supportive & encouraging...sending my heartfelt condolences & prayers to my friend Javed & family," tweeted Kapoor.

Senior actor Anupam Kher also took to Twitter to express grief. He also recalled a conversation that he had with the late actor about how difficult it is to make people laugh.

"Ek Aur sitaara zameen se aasmaan mein jaa pahucha. #Jagdeep saab hindi film jagat ke eik bahut hi behtareen kalakar the. Eik hasya abhineta ke naate unka koi saani nahi tha. Eik party mei bahut saal pehle unhone mujhse kaha tha, "barkhurdaar! hasna aasan hai, hasaana bahut mushki hai," aapki kami bahut khalegi," tweeted Kher.

Shatrughan Sinha penned a long note for the departed actor on Twitter.

"Deepest condolences on the sad demise of veteran actor, comedian par excellence, iconic #Jagdeep. He was a great human being & very down to earth. I was not only his neighbour during my initial years but also bought my first car 'Austin' from him," he wrote.

"I had the privilege of working with him in many films including late & great #HarmeshMalhotra films & of course in #RatanMohan Jaggu. He will be remembered for the joys & laughter he brought on screen effortlessly, right from Hum Panchi ek daal ke to the epic #Sholay, entertaining us for almost 6 decades," he added.

Sinha ended the note by extending condolences to his family.

"We have lost one of the finest comedians....the great 'Sholay' of an actor 'Soorma Bhopali'! You will remembered through your legacy & will be fondly missed too. Heartfelt prayers & strength to his sons, wonder actor @jaavedjaaferi @NavedJafri & family. Rest in peace," tweeted Sinha.

Riteish Deshmukh and Genelia Deshmukh also took to Twitter to condole the demise of the veteran actor.

"Thank you #Jagdeep sahab for enriching our lives with laughter and happiness that will be cherished for a lifetime. Rest In peace Sir. Deepest Condolences to the family, friends and millions of his fans(just like me)," tweeted Riteish.

"Dearest @jaavedjaaferi @NavedJafri_BOO @MeezaanJ am extremely sorry for your loss. May god give you strength in this difficult time. Big hug," he added.

Riteish's wife and 'Jaane Tu Ya Jaane Na' actor Genelia tweeted, "RIP Jagdeep Sahab ... Remember shooting with you during Life Partner and cracking up with laughter all through the scene.. I consider myself extremely fortunate to have got that chance to work with you.. All my condolences to the family."

Actor Abhishek Bachchan also took to Twitter to express sorrow.

"May you rest in peace Jagdeep sahab. Thank you for filling our lives with smiles," he tweeted.

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News Network
May 26,2020

Washington, May 26: Making a slight change to the name of their newborn, Tesla CEO Elon Musk and his singer girlfriend Grimes have now named their first child X AE A-Xii.

The difference is only in the numeral part of the name which is now written in the Roman format.

Earlier this month, the celebrity couple hogged headlines for naming their son X AE A-12.

The change in the name came when an Instagram follower of the Canadian singer asked if she had considered changing the name of the child and she replied with, "X AE A-Xii."

However, the performer didn't provide further insight concerning the reason behind the change.

Canadian singer Grimes gave birth to her first child on May 4.

The 32-year-old had earlier taken to Twitter and explained the meaning of the baby's name.  

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