Tourism Dept's Short Film On Kashmir Takes Social Media By Storm

Agencies
September 25, 2017

Srinagar, Sept 25: Within a few hours of its release, a promotional film by Tourism Department in Kashmir, to counter the negative perception about the Valley, has taken the social media by a storm.

The film has drawn over 1.6 million views in less than 48 hours after its release.

The five-minute film titled 'Warmest Place on Earth' has also been shared by Bollywood celebrities like Karan Johar, Imtiaz Ali and Alia Bhatt.

The lyrics of the background song in the film have been written by 2009 UPSC topper Shah Faesal.

The video, released by Chief Minister Mehbooba Mufti on Saturday, has drawn more than 1.6 million views on the official page of the state's tourism department alone in less than 48 hours.

It has also been watched by about 40,000 people on YouTube, while also shared widely on Twitter and Instagram.

Interestingly, Mufti also took to Twitter to share the short film in her first tweet ever.

The new campaign is drawing a huge response from people across various social media platforms.

"It was much needed, should have come before but better late than never," Director Tourism Kashmir, Mehmood Shah told PTI, adding there has been an enormous response to the short film ever since its release.

Let us hope it helps in attracting tourists to the Valley, he said.

Many celebrities have joined the tourism department in promoting the destination on social media.

Filmmaker Karan Johar shared the film on Twitter writing "The beauty and warmth of Kashmir."

Actress Alia Bhatt said the film truly captures the essence of Kashmir. "This short film truly captures the essence of Kashmir!!! The warmest place on earth! Please watch!" she tweeted.

Netizens appreciated the short film, with several of them narrating their own experiences of visiting Kashmir.

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News Network
June 3,2020

New Delhi, Jun 3: "This year feels relentless," actor Priyanka Chopra said urging Mumbai residents to take precautionary measures in view of Cyclone Nisarga.

The cyclone storm is approaching the north coast of Maharashtra with a speed of 11 kilometres per hour, according to the India Meteorological Department (IMD) on Wednesday.

Sharing Mumbai's famous Bandra-Worli Sea Link road picture on her Instagram story, the actor wrote: "Cyclone Nisarga is making its way to Mumbai, my beloved home city of more than 20 million people, including my mom and brother."

"Mumbai hasn't experienced a serious cyclone landfall since 1891, and at a time when the world is so desperate, this could be especially devastating," the 'Don' actor added.

"This year feels relentless. Please, everyone, find cover, take precautions, and follow the guidelines outlines. Please stay safe everyone, " said Chopra as she shared a swipe up link to Brihanmumbai Municipal Corporation (BMC) page that details the Do's and Don'ts for Mumbaikars to take on Cyclone Nisarga.

Earlier, the IMD had stated that the severe cyclonic storm is expected to impact the Maharashtra coast by the afternoon/evening of June 3.

On Tuesday, actor Vicky Kaushal shared a picture of the cloudy sky on the photo-sharing platform and hoped that the "first showers only bring relief and joy and not too much drama." The 'Raazi' actor also urged people to stay safe.

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News Network
May 20,2020

New Delhi, May 20: Singer Justin Bieber on Wednesday thanked his Indian fans for showering love on his newly-launched song 'Stuck With U'.

The 26-year-old singer shared a video on Twitter, that featured many Indian music enthusiasts crooning and making their own individual creative videos with the song playing in the background.

In reaction to it, the 'Yummy' singer tweeted: "Thank You India"

Bieber and American singer Ariana Grande teamed up for the song earlier this month to help the people affected and who are in need during the ongoing coronavirus crisis.

The official music video was dropped on May 8. The romantic track marks the first collaboration of the duo.

The music video has cameos by the singer's partners and features many special moments shared by the couple amid lockdown.

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News Network
June 9,2020

New Delhi, Jun 9: Multiplex operator PVR on Monday said it has cut salary across various levels, laid off employees and deferred increments during the lockdown to mitigate adverse impact of COVID-19 on the business.

The company said at present it is not generating any revenue from exhibition business and related activities as cinemas across the country are shut following the directions from the regulatory authorities.

According to the company, closure of screens during the lockdown will have a significant negative impact on profitability and liquidity.

PVR has taken measures to reduce its personnel cost, including salary cuts across various levels in the organisation during the lockdown along with "reduction in headcount by way of layoffs/retrenchment" to mitigate the adverse impact of COVID-19 on the business.

Moreover, the board of the company, in its meeting held on Monday has also approved plan to raise Rs 300 crore through rights issue.

"Since Cinema Exhibition is the only business segment, company is currently not generating any revenue from admissions, food and beverage sales or other revenue and cash flow from operations," said PVR in an update.

Beginning from March 11, PVR started closing its screens in accordance with the order passed by various regulatory authorities and within a few days most of our cinemas across the country were shut down, it added.

The company will continue to incur committed cash outflows, including employee salary pay-outs, other overheads as well as payments for older working capital.

"This has and will have a significant negative impact on profitability and liquidity during lockdown and even thereafter till business comes to normalcy," it added.

Further, once the cinemas are re-opened, we may not be able to run our cinemas at normal capacity utilisation levels on account of social distancing measures that cinemas may be required to follow as well as health concerns that the patrons may have, the multiplex operator said.

"On account of this, our revenue and cash flow generation may be impeded even once we are allowed to restart operations," it added.

The company has also deferred decision on on increments to reduce its cost, it added.

PVR has also written to developers for waiving rental and CAM (Common Area Maintenance) charges for the lockdown period.

It is in discussion with developers for reducing rentals post re-opening and has invoked force majeure clause in its agreements with them.

Besides, the company has raised additional borrowings from existing bankers to shore up liquidity.

"As of March 31, 2020 the company had cash and bank balance of Rs 316 crore. As on June 7, 2020 cash and bank balance is Rs 227 crore (including undrawn bank lines)," it added.

Over reopening of theatres, PVR said that the government has come out with a phase-wise schedule.

In these guidelines cinema halls have been kept in the third phase of re-opening, where dates will be decided based on assessment of the situation.

"We are in continuous engagement with all regulatory authorities and hope to receive the necessary permissions for restarting opening in the near future," it added.

Currently PVR operates 845 screens in 176 properties in 71 cities.

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