Tourism Dept's Short Film On Kashmir Takes Social Media By Storm

Agencies
September 25, 2017

Srinagar, Sept 25: Within a few hours of its release, a promotional film by Tourism Department in Kashmir, to counter the negative perception about the Valley, has taken the social media by a storm.

The film has drawn over 1.6 million views in less than 48 hours after its release.

The five-minute film titled 'Warmest Place on Earth' has also been shared by Bollywood celebrities like Karan Johar, Imtiaz Ali and Alia Bhatt.

The lyrics of the background song in the film have been written by 2009 UPSC topper Shah Faesal.

The video, released by Chief Minister Mehbooba Mufti on Saturday, has drawn more than 1.6 million views on the official page of the state's tourism department alone in less than 48 hours.

It has also been watched by about 40,000 people on YouTube, while also shared widely on Twitter and Instagram.

Interestingly, Mufti also took to Twitter to share the short film in her first tweet ever.

The new campaign is drawing a huge response from people across various social media platforms.

"It was much needed, should have come before but better late than never," Director Tourism Kashmir, Mehmood Shah told PTI, adding there has been an enormous response to the short film ever since its release.

Let us hope it helps in attracting tourists to the Valley, he said.

Many celebrities have joined the tourism department in promoting the destination on social media.

Filmmaker Karan Johar shared the film on Twitter writing "The beauty and warmth of Kashmir."

Actress Alia Bhatt said the film truly captures the essence of Kashmir. "This short film truly captures the essence of Kashmir!!! The warmest place on earth! Please watch!" she tweeted.

Netizens appreciated the short film, with several of them narrating their own experiences of visiting Kashmir.

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News Network
April 7,2020

New Delhi, Apr 7: Actor Disha Patani on Tuesday extended her warm wishes to legendary martial artist and actor Jackie Chan on his birthday.

The 'Baaghi 2' took to Instagram to share a throwback picture of herself with the Hong Kong-based actor and reminisced the times when she got the opportunity to work with him.

"Happiest b'day taguuu this was the first time I met you, I remember being so nervous but It turned out to be the best day of my life, getting an opportunity to work with my "superhero" is the best thing that has ever happened to me," she wrote in the caption.

"You teach people to be giving, loving and hardworking, thank you for blessing the world with your unreal performances and the most unforgettable life risking action sequences. Nobody can ever be "jackie chan" love you the most @jackiechan," she added.

Disha Patani and Jackie Chan worked together in a Chinese adventure comic film 'Kung Fu Yoga'.

The film was released worldwide in 2017 and it later became the highest-grossing film of Jackie Chan in China.

Besides Disha, the film also had two other Bollywood actors - Sonu Sood and Amyra Dastur.

Jackie Chan turned 66 today. He was many laurels to his name including the prestigious Oscar Award which was handed over to him in 2016 for his extraordinary achievements in the cinema industry.

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News Network
July 18,2020

Mumbai, Jul 18: Actor Aishwarya Rai Bachchan and daughter Aaradhya Bachchan on Friday were shifted to a city hospital, almost a week after they were tested positive for COVID-19. Aishwarya, 46 and eight-year-old Aaradhya were diagnosed with coronavirus on Sunday, a day after the actor’s father-in-law, megastar Amitabh Bachchan, and husband Abhishek Bachchan tested positive for the COVID-19.

The mother-daughter duo was self-quarantining at home till now.

“Both Aishwarya and Aaradhya were admitted to Nanavati hospital today. They are fine,” hospital source said.

Aishwarya needed medical attention, another insider said.

Amitabh, 77, and Abhishek, 44, both are already in the isolation ward of Nanavati hospital.

Since his diagnosis, Amitabh has been regularly updating his admires about his health on social media.

“In happy times, in times of illness, you our near and dear, our well wishers, our fans have ever given us unstinting love , affection care and prayer .. we express our bountiful gracious gratitude to you all .. in these circumstances hospital protocol, restrictive,” the screen icon tweeted on Friday evening.

According to Brihanmumbai Municipal Corporation (BMC), coronavirus cases in Mumbai rose to 98,979 with 1,228 new patients being reported on Friday.

Death toll due to the pandemic rose to 5,582 with 62 new fatalities being recorded.

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News Network
May 30,2020

Mumbai, May 30: Actor Vaani Kapoor on Saturday said she will go on a virtual date with five people as part of an initiative to raise money for daily wage earners, who have been affected due to the nationwide lockdown implemented to rein in coronavirus.

Vaani has teamed up with actor Arjun Kapoor's sister Anshula Kapoor’s online fundraising platform, Fankind, to raise funds for daily wage workers.

Vaani and Fankind have come together to provide five of her fans a chance to go on a virtual date with her - by donating to provide food to daily wage workers.

“As human beings, we will need to come forward and support as many people as possible in need due to the coronavirus pandemic in our country. I’m doing my bit to support the daily wage earners of our country and their families who are in dire situations given the lockdown.

“My activity, in which five lucky winners can have a virtual date with me, will see us collect funds to help feed them and their families across the country," Vaani said in a statement.

Earlier, Arjun too supported the initiative to help daily wage earners.

According to the press release, the funds will go to GiveIndia, a non-profit organisation, which will provide hot cooked meals to wage earners and their families. Each meal costs Rs 30 and will be delivered in various areas of Maharashtra, Bangalore, and Chennai.

A.T.E. Chandra Foundation has also come on board and will be adding 25 percent of the total donation value collected as a matching amount, thereby multiplying the impact, the release said.

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