Tourism Dept's Short Film On Kashmir Takes Social Media By Storm

Agencies
September 25, 2017

Srinagar, Sept 25: Within a few hours of its release, a promotional film by Tourism Department in Kashmir, to counter the negative perception about the Valley, has taken the social media by a storm.

The film has drawn over 1.6 million views in less than 48 hours after its release.

The five-minute film titled 'Warmest Place on Earth' has also been shared by Bollywood celebrities like Karan Johar, Imtiaz Ali and Alia Bhatt.

The lyrics of the background song in the film have been written by 2009 UPSC topper Shah Faesal.

The video, released by Chief Minister Mehbooba Mufti on Saturday, has drawn more than 1.6 million views on the official page of the state's tourism department alone in less than 48 hours.

It has also been watched by about 40,000 people on YouTube, while also shared widely on Twitter and Instagram.

Interestingly, Mufti also took to Twitter to share the short film in her first tweet ever.

The new campaign is drawing a huge response from people across various social media platforms.

"It was much needed, should have come before but better late than never," Director Tourism Kashmir, Mehmood Shah told PTI, adding there has been an enormous response to the short film ever since its release.

Let us hope it helps in attracting tourists to the Valley, he said.

Many celebrities have joined the tourism department in promoting the destination on social media.

Filmmaker Karan Johar shared the film on Twitter writing "The beauty and warmth of Kashmir."

Actress Alia Bhatt said the film truly captures the essence of Kashmir. "This short film truly captures the essence of Kashmir!!! The warmest place on earth! Please watch!" she tweeted.

Netizens appreciated the short film, with several of them narrating their own experiences of visiting Kashmir.

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News Network
June 16,2020

Mumbai, Jun 16: The International Space University (ISU) in France has paid homage to Sushant Singh Rajput in a statement, saying the news of the actor's death was "deeply saddening".

Rajput was found dead in his Bandra apartment on Sunday.

According to an official, Mumbai Police found out during the probe that the 34-year-old actor was under medication for depression.

The official Twitter handle of ISU on Monday tweeted how Rajput was supposed to visit the campus last year but was unable to due to scheduling conflict.

"We are deeply saddened by the dramatic news on the death of well known Indian actor Sushant Singh Rajput. Mr Singh Rajput was a believer and strong supporter of STEM education and was following ISU on social media.

"He had even accepted an invitation to visit ISU's Central Campus in the summer of 2019 but other agenda priorities prevented him from travelling to Strasbourg," the statement by the university read.

ISU paid condolences to Rajput's family and friends, saying the actor's memory will "remain among his thousands of followers across India and all over the world".

Rajput had enrolled at Delhi Technical University (DTU) in 2003, which was then known as Delhi College of Engineering, but left the course to pursue his showbiz dreams.

Even after leaving the four-year degree course, he remained fascinated with science and had a deep interest in astronomy.

As part of his research for the film "Chanda Mama Door Ke", he also visited the National Aeronautics and Space Administration (NASA) in 2017.

Rajput had stayed in NASA to train for his role as an astronaut for the film, which was eventually shelved.

The actor also owned Meade 14" LX600 telescope.

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News Network
May 8,2020

London, May 8: Actor Florence Pugh says the most terrifying aspect of starring in the upcoming superhero film "Black Widow" was doing the Russian accent.

In the Marvel Cinematic Universe's stand-alone film, the Oscar-nominated actor plays Yelena Belova, a sister-figure to Scarlett Johansson's Natasha Romanoff/ the titular Black Widow who was trained in the Red Room.

"I was scared because my Russian accent was going to be out there and I didn't know what it sounded like.

"I'm also playing a character who no-one's seen before but they've read about her. I didn't know whether people were going to hate me!" Pugh told ELLE UK for its June issue.

The 24-year-old actor also said the idea of joining the MCU itself was quite "daunting".

"When you think of Marvel, it's big and daunting. Especially being a relatively small actor to look at it and go, 'Oh! I'm going to be a part of this', that's a big decision," she said.

"Black Widow", which was scheduled to hit the theatres on May 1, will now release on November 6 due to the coronavirus pandemic.

Directed by Cate Shortland, the film also stars David Harbour and Rachel Weisz.

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News Network
July 11,2020

Mumbai, Jul 11: Bollywood veteran Amitabh Bachchan announced on Twitter late on Saturday that he tested positive for the novel coronavirus infection.

Taking to Twitter to announce the news, he said, "I have tested CoVID positive... " He added that family and staff had also undergone tests while Bachchan has been shifted to a hospital. 

Bachchan ended his tweet saying, "All that have been in close proximity to me in the last 10 days are requested to please get themselves tested !"

Bachchan, who was last seen in Gulabo Sitabo that released on OTT platforms, will be seen in Ranbir Kapoor-starrer Bhrahmastra.

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