Tourism Dept's Short Film On Kashmir Takes Social Media By Storm

Agencies
September 25, 2017

Srinagar, Sept 25: Within a few hours of its release, a promotional film by Tourism Department in Kashmir, to counter the negative perception about the Valley, has taken the social media by a storm.

The film has drawn over 1.6 million views in less than 48 hours after its release.

The five-minute film titled 'Warmest Place on Earth' has also been shared by Bollywood celebrities like Karan Johar, Imtiaz Ali and Alia Bhatt.

The lyrics of the background song in the film have been written by 2009 UPSC topper Shah Faesal.

The video, released by Chief Minister Mehbooba Mufti on Saturday, has drawn more than 1.6 million views on the official page of the state's tourism department alone in less than 48 hours.

It has also been watched by about 40,000 people on YouTube, while also shared widely on Twitter and Instagram.

Interestingly, Mufti also took to Twitter to share the short film in her first tweet ever.

The new campaign is drawing a huge response from people across various social media platforms.

"It was much needed, should have come before but better late than never," Director Tourism Kashmir, Mehmood Shah told PTI, adding there has been an enormous response to the short film ever since its release.

Let us hope it helps in attracting tourists to the Valley, he said.

Many celebrities have joined the tourism department in promoting the destination on social media.

Filmmaker Karan Johar shared the film on Twitter writing "The beauty and warmth of Kashmir."

Actress Alia Bhatt said the film truly captures the essence of Kashmir. "This short film truly captures the essence of Kashmir!!! The warmest place on earth! Please watch!" she tweeted.

Netizens appreciated the short film, with several of them narrating their own experiences of visiting Kashmir.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
July 1,2020

Los Angeles, Jul 1: Actor Priyanka Chopra Jonas has struck a two-year television deal with Amazon. The 37-year-old actor shared the news about her "multimillion-dollar" first look deal with the streamer in a post on Instagram.

"So honoured and excited to finally share this news with you. Looking ahead, we already have so much on our slate! Big thank you to @jsalke and her team at Amazon for being such great partners, and for sharing in the belief that talent and good content knows no boundaries," Priyanka wrote.

The actor, who launched her own production banner Purple Pebble Pictures in 2015, said she aims to create "great content" featuring "creative talent" from all over the world.

"This has always been the DNA of my production house Purple Pebble Pictures, and is the foundation of this exciting new endeavour with Amazon. ⁣⁣

"And as a storyteller, my quest is to constantly push myself to explore new ideas that not only entertain but most importantly, open minds and perspectives," Priyanka said.

She thanked her fans for being a "big part of my journey so far".

"And for those who are just getting to know me, or maybe only recognise me as Alex Parrish from 'Quantico', I'm excited for you to get to know me better," Priyanka concluded.

Priyanka, who started her Hollywood career with ABC series Quantico, has featured in films such as Baywatch and Isn't It Romantic.

Amazon Studios head Jennifer Salke told Variety that she bonded with the actor over their "shared passion for diverse global storytelling".

"Priyanka is drawn to exciting original content and characters that can resonate globally. She’s a powerhouse producer, and we are thrilled to collaborate with her for years to come," she added.

Prior to her deal with Amazon, the actor lined up two projects with the streamer. She will star opposite Game of Thrones actor Richard Madden in upcoming thriller series Citadel, to be produced by Anthony and Joe Russo.

The actor will also feature in Sangeet, an unscripted series co-produced with her husband, Nick Jonas.

Priyanka's another project with Amazon is a film about Ma Anand Sheela, the assistant to guru Bhagwan Rajneesh (also known as Osho). The actor will be producing the movie which is based on Netflix docu-series Wild Wild Country.

Besides her association with Amazon, the actor will next star in two Netflix projects -- superhero movie We Can Be Heroes and The White Tiger,  opposite Rajkummar Rao.

She is currently shooting for Keanu Reeves-starrer The Matrix 4, which recently resumed filming after production was halted by the pandemic.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 20,2020

Washington, Jun 20: American actor Angelina Jolie has now opened up about her 2016 divorce announcement with Brad Pitt, which shocked fans.

Fox News said the 45-year-old Jolie opened up about leaving the father of her six kids,18-year-old Maddox, 16-year-old Pax, 15-year-old Zahara, 12-year-old, Shiloh, and 11-year-old twins Knox and Vivienne.

"I separated for the well-being of my family. It was the right decision. I continue to focus on their healing," the Oscar-winning star told Vogue India magazine.

The 'Maleficent' star added, "Some have taken advantage of my silence, and the children see lies about themselves in the media, but I remind them that they know their own truth and their own minds. In fact, they are six very brave, very strong young people."

Since 2004, Pitt and Jolie were together but only married in August 2014 at their estate in France.

The 'Mr and Mrs Smith' star previously told Harper's Bazaar magazine how the last few years have been physically, emotionally and mentally turbulent for her.

"My body has been through a lot over the past decade, particularly the past four years, and I have both the visible and invisible scars to show for it," Jolie said.

"The invisible ones are harder to wrestle with. Life takes many turns. Sometimes you get hurt, you see those you love in pain, and you can't be as free and open as your spirit desires. It's not new or old, but I do feel the blood returning to my body," she added.

Besides her marriage ending on the public stage, Jolie underwent a preventative double mastectomy in 2013 followed by breast reconstruction after testing positive for the BRCA gene. In 2015, the actor 'Girl, Interrupted' star also had her ovaries and fallopian tubes removed.

She admitted it has taken a while for her to feel like her old self. She said, "The part of us that is free, wild, open, curious can get shut down by life. By pain or by harm."

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
July 17,2020

Mumbai, Jul 17: After helping scores of stranded migrant labourers return to their native places amidst the coronavirus pandemic, actor Sonu Sood has now extended a helping hand towards the coronavirus warriors as he donated 25,000 face shields to Maharashtra Police personnel.

Maharashtra Home Minister Anil Deshmukh on Thursday took to Twitter to thank the Bollywood actor for his "generous contribution" to help the Police personnel who have been working tirelessly amid the testing times.

"I thank Sonu Sood Ji for your generous contribution of giving 25,000 #FaceShields for our police personnel," tweeted Deshmukh.
Responding to the Home Minister, Sood said, "Truly honoured by your kind words Sir! My police brothers and sisters are our real heroes and this is the least that I can do for the commendable work which they have been doing. Jai Hind."

The 46-year-old actor who is known for his roles in films like 'Singh is Kinng,' 'Simmba', and 'Happy New Year' has been hailed all over the media for arranging hassle-free passage of migrant labourers to their respective homes.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.