Tourism Dept's Short Film On Kashmir Takes Social Media By Storm

Agencies
September 25, 2017

Srinagar, Sept 25: Within a few hours of its release, a promotional film by Tourism Department in Kashmir, to counter the negative perception about the Valley, has taken the social media by a storm.

The film has drawn over 1.6 million views in less than 48 hours after its release.

The five-minute film titled 'Warmest Place on Earth' has also been shared by Bollywood celebrities like Karan Johar, Imtiaz Ali and Alia Bhatt.

The lyrics of the background song in the film have been written by 2009 UPSC topper Shah Faesal.

The video, released by Chief Minister Mehbooba Mufti on Saturday, has drawn more than 1.6 million views on the official page of the state's tourism department alone in less than 48 hours.

It has also been watched by about 40,000 people on YouTube, while also shared widely on Twitter and Instagram.

Interestingly, Mufti also took to Twitter to share the short film in her first tweet ever.

The new campaign is drawing a huge response from people across various social media platforms.

"It was much needed, should have come before but better late than never," Director Tourism Kashmir, Mehmood Shah told PTI, adding there has been an enormous response to the short film ever since its release.

Let us hope it helps in attracting tourists to the Valley, he said.

Many celebrities have joined the tourism department in promoting the destination on social media.

Filmmaker Karan Johar shared the film on Twitter writing "The beauty and warmth of Kashmir."

Actress Alia Bhatt said the film truly captures the essence of Kashmir. "This short film truly captures the essence of Kashmir!!! The warmest place on earth! Please watch!" she tweeted.

Netizens appreciated the short film, with several of them narrating their own experiences of visiting Kashmir.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
January 26,2020

Mumbai, Jan 26: Filmmakers Karan Johar, Ekta Kapoor and actor Kangana Ranaut are among the six cinema personalities to be awarded the Padma Shri, officials said on Saturday.

Singers Suresh Wadkar and Adnan Sami as well as veteran TV actor Sarita Joshi have also been conferred with the fourth highest civilian honour of the country.

Karan and Ekta said they were humbled to receive the honour.

"Overwhelmed by so many emotions right now. Humbled, elated and also thankful for the opportunity to live my dream everyday, to create and to entertain. I know my father would be proud and I wish he was here to share this moment with me," he said in a statement posted on Twitter.

Son of veteran Bollywood producer late Yash Johar, Karan Johar started his career as a director in Hindi cinema with the 1998 hit Kuch Kuch Hota Hai.

The 47-year-old, who runs Dharma Productions, went on to direct several commercial blockbusters in Kabhi Khushi Kabhie Gham (2001), My Name Is Khan (2010), Student of the Year (2012) and Ae Dil Hai Mushkil among others.

Karan has also produced several critically-acclaimed films -- Wake Up Sid, Agneepath, Hasee Toh Phasee, Kapoors & Sons and Raazi.

Ekta, who started her showbiz journey with soap operas, most notably Kyunki Saas Bhi Bahu Thi, is the daughter of veteran actor Jeetendra.

She launched her banner Balaji Telefilms in 1994 and backed many popular TV shows, eventually branching out into movie production.

Ekta, 44, has produced films such as Love Sex Aur Dhoka, Once Upon a Time in Mumbai, The Dirty Picture, Udta Punjab and Veere Di Wedding.

"My foray into the industry started when I was just 17. I constantly heard I was 'too young', 'too raw' and it was 'too soon' to make things happen. Through the years I've realised it's never 'too soon' to live out your dreams and being 'too young' is probably the best thing," she said.

"Today, as l'm conferred with the 4th highest civilian honour- Padma Shri', I'm humbled. I hope to continue breaking boundaries, to continue giving young talent a chance and to strive to give back to the country for all the love that's come my way.

The timing couldn't have been more perfect, as this news arrives 2 days before my son's first birthday. Grateful & Thankful!" she added.

Kangana, a three-time National Award Winner, is the only Bollywood actor to receive the Padma Shri this year.

The 32-year-old, who made her debut in movies in 2006 with Gangster, is regarded as one of the most successful female artistes of this generation.

After a series of films with Mahesh Bhatt's banner, she found success with Madhur Bhandarkar's Fashion, for which she won her first National Film Award in 2009.

She went on to win two back-to-back National Film Awards for her performances in Queen (2014) and Tanu Weds Manu Returns (2015). Kangana's latest release is Panga.

Wadkar, 64, a veteran in the music industry, started his career as a playback singer in 1978 with song Seene mein jalan for Gaman. He has lent his voice to memorable tracks like Aye zindagi gale lagaa le, Aur is dil mein, Pardesi pardesi, Sapne mein, Raat ke dhai baje and Jag Ja.

In his over four-decade-long career, Wadkar has collaborated with celebrated composers RD Burman, Shiv-Hari, Ilayaraja, Khayyam, AR Rahman, Bappi Lahiri, Vishal Bhardwaj and Hridayanath Mangeshkar.

Sami, 48, now an Indian-citizen, made a mark for himself in country's indie-pop scene with single Kabhi toh nazar milao, for which he collaborated with veteran playback singer Asha Bhosle.

"The greatest moment for any Artiste is to be appreciated & recognised by his/her government. I am overwhelmed with infinite gratitude for being honoured with the 'Padma Shri' by the Government of India. It has been a 34 years musical journey.. 'Bohot Shukriya'!!" Sami tweeted.

He released various albums in the early 2000s and also served as music composer for films Lucky: No Time for Love (2005), Dhamaal (2007) and Shaurya (2008).

Sami, born in London to a Pakistani Air force veteran, applied for Indian citizenship in 2015 and became a citizen of the country in January 2016.

Joshi, a household name and a popular theatre personality, started her acting career as a child artiste and made her TV debut in 1980s with Titliyan.

Some of her most iconic shows are Hasratein , Ek Mahal Ho Sapno Ka , Baa Bahoo Aur Baby and Bh Se Bhade.

Joshi, 78, has also featured in movies such as Nazar , Darna Zaroori Hai , Dasvidaniya , Singham Returns and Simmba.

She was bestowed with the Sangeet Natak Akademi award for acting in Gujarati in 1988.

"I am very happy and humbled with this honour. I am working from an early age, I have never worked for awards, for me work is worship. I have always worked from heart and given my best in whatever I have done. I will be known as Padma Shri Sarita Joshi, this is such a big honour. I am happy as my children are happy," Joshi told PTI.

The Padma Shri for this year has been awarded to a total of 118 eminent personalities across fields of art, literature and education, medicine, trade and industry, sports, public affairs, social work and science and engineering.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
January 2,2020

New Delhi, Jan 2: Hoping her cinematic voice can help bring about lasting change in how society perceives acid attack survivors, actor Deepika Padukone says her latest film Chhapaak should ideally be so impactful that there won't be need for another story on acid violence.

After all, cinema is in itself such a powerful medium, Deepika told news agency ahead of the release of the film, which is based on the life of acid attack survivor and activist Laxmi Agarwal.

The idea behind the social drama is to invoke empathy and understanding rather than paint women who have undergone the ordeal as victims, the actor, who has also produced the film, said in a telephonic interview from Mumbai.

"Beyond the gruesomeness, the violence and all of that, there is a story of the human spirit and hope. That's why we're telling the story," she said.

Deepika, 33, said it was a story that spoke to her and she felt pride in attaching herself to the project.

Chhapaak, directed by Meghna Gulzar and featuring Vikrant Massey, is the second mainstream film to focus on the subject after 2019 Malayalam movie Uyare starring Parvathy Thiruvothu.

"I hope we won't have to constantly tell stories on acid attack survivors for us to see change. I hope with our film we begin to see that change for ourselves as a society and for acid attack survivors.

"If we don't, then we've done something wrong as a society. Cinema in itself is such a powerful medium that hopefully just through this one film we will hopefully be able to see that kind of change and impact," Deepika said.

The actor said there was not much planning behind the decision to back the film financially.

"Sometimes certain films need a little more hand holding, a little more love and support. I felt like I would be adding a little more value as a producer.

"This is a film I'm very proud of, not just from the script point of view but even in terms of the story and its message," she said.

The film, which releases on January 10, will be Deepika's first release in two years and comes after her marriage to frequent co-star Ranveer Singh.

The actor said she used the time to creatively replenish herself.

"It was about finding a film worthy of putting out there. It's not that work at my end had stopped. I was constantly looking for scripts that challenged and excited me.

"I would look at it as time for creative fertility. It's important to nurture yourself. The work that goes on behind the scenes... most often we're constantly on a film set, but whether it's meeting with writers and directors, looking for scripts... That is also part of the creative process and that's what I've been doing."

The title Chhapaak instantly evokes the image of acid being splattered, and Deepika said the director wanted a word for the film's name that could also lend itself to a song.

"I think she said 'chhapaak', which is the sound of a splash, is something that could adapt or lend itself beautifully to a song. Perhaps, it also has to do with fluidity. So on one hand, liquid is known to take different forms, a liquid such as this (acid) can change someone's life forever," she said.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
August 4,2020

New Delhi, Aug 4: Almost two months after the demise of late Bollywood actor Sushant Singh Rajput, actor Preity Zinta on Tuesday watched his last film 'Dil Bechara' for the second time and said it was an 'emotional roller coaster'.

The 'Kal Ho Na Ho' actor shared a picture of one of the scenes from the film on Instagram and thanked film director Mukesh Chhabra for doing justice to the 'Kai Po Che!' actor's last film.

"Saw #Dilbechara again Thank you @castingchhabra for doing full justice to Sushant's last movie," she wrote in the caption.
"It was surreal, a tearjerker and an emotional roller coaster all the way," she added.

She also praised Sushant's co-actor Sanjana Sanghi for doing a "fab job" in the film which happens to be her debut flick.

"@sanjanasanghi96 U and the rest of the cast did a fab job. Congratulations to all of you. #Bittersweet #MissU," the 45-year-old actor further wrote.

Produced by Fox Star Studios, 'Dil Bechara' has been adapted from the famous John Green novel 'The Fault In Our Stars.'

Rajput was found dead at his Mumbai's Bandra residence on June 14.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.