Tourism Dept's Short Film On Kashmir Takes Social Media By Storm

Agencies
September 25, 2017

Srinagar, Sept 25: Within a few hours of its release, a promotional film by Tourism Department in Kashmir, to counter the negative perception about the Valley, has taken the social media by a storm.

The film has drawn over 1.6 million views in less than 48 hours after its release.

The five-minute film titled 'Warmest Place on Earth' has also been shared by Bollywood celebrities like Karan Johar, Imtiaz Ali and Alia Bhatt.

The lyrics of the background song in the film have been written by 2009 UPSC topper Shah Faesal.

The video, released by Chief Minister Mehbooba Mufti on Saturday, has drawn more than 1.6 million views on the official page of the state's tourism department alone in less than 48 hours.

It has also been watched by about 40,000 people on YouTube, while also shared widely on Twitter and Instagram.

Interestingly, Mufti also took to Twitter to share the short film in her first tweet ever.

The new campaign is drawing a huge response from people across various social media platforms.

"It was much needed, should have come before but better late than never," Director Tourism Kashmir, Mehmood Shah told PTI, adding there has been an enormous response to the short film ever since its release.

Let us hope it helps in attracting tourists to the Valley, he said.

Many celebrities have joined the tourism department in promoting the destination on social media.

Filmmaker Karan Johar shared the film on Twitter writing "The beauty and warmth of Kashmir."

Actress Alia Bhatt said the film truly captures the essence of Kashmir. "This short film truly captures the essence of Kashmir!!! The warmest place on earth! Please watch!" she tweeted.

Netizens appreciated the short film, with several of them narrating their own experiences of visiting Kashmir.

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News Network
June 30,2020

Mumbai, Jun 30: Actor Aamir Khan on Tuesday issued a statement and confirmed that some of his staff members have tested positive for COVID-19, while the rest of his family members have tested negative.

Khan also announced that he was taking his mother for a COVID-19 test and urged his fans to pray for her test to come out as negative.

The '3 Idiots' star put out the statement on Instagram and said, "This is to inform you that some of my staff have tested positive. They were immediately quarantined, and BMC officials were very prompt and efficient in taking them to a medical facility."

Thanking the Brihanmumbai Municipal Corporation (BMC) for their precautionary steps, he added, "I would like to thank the BMC for taking such good care of them, and for fumigating and sterilising the entire society."

Informing about the health of his family members, the 'Thugs of Hindostan' actor added, "The rest of us have all been tested and found negative," and informed that, "Right now I am taking my mother to get her tested. She is the last person in the loop. Please pray that she is negative."

Thanking the BMC, and hospital authorities for their swift prompt, he added, "I would, once again, like to thank the BMC for the prompt, professional and caring manner in which they helped us. And a big thank you to Kokilaben Hospital and the doctors, nurses and staff there. They were very caring and professional with the testing process."

Aamir also urged his fans to be safe amid the coronavirus outbreak.

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News Network
May 18,2020

Washington, May 18: Joining hands with the European Commission, actor Leonardo DiCaprio launched the Virunga Fund with seed money of USD 2 million to support Africa's Virunga National Park.

Since Virunga has lost a significant amount of revenue due to COVID shutdown post-March, the fund will be used to support the national park and the communities around, reported Variety.

The fund is aimed at disease prevention efforts, protection of mountain gorilla, and other species.

"I had the great honor of meeting and supporting Virunga's courageous team in their fight against illegal oil drilling in 2013," Variety quoted DiCaprio as saying.

"Virunga urgently needs funds to protect the endangered mountain gorilla population, to provide support to the rangers and the families of rangers who have fallen in the line of duty, and to help deliver essential disease prevention efforts. It's critical that we rally together during this time of incredible crisis," he added.

The 'Titanic' actor had earlier produced a Netflix documentary film 'Virunga' which is based on the national park.

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Agencies
July 19,2020

Mumbai, Jul 19: Mumbai Police have registered an FIR against two Instagram account holders for allegedly threatening actor Rhea Chakraborty, an official said on Sunday.

The location of the two accused is yet to be traced, the official said, adding that the investigation in the case is at primary stage.

Chakraborty on Thursday requested the cyber crime cell to look into the rape and murder threats she has been receiving ever since the death of close friend, actor Sushant Singh Rajput.

Rajput, 34, was found dead in his apartment in suburban Bandra here on June 14, leaving people in the film industry and audiences shocked.

Chakraborty, in particular, was subjected to online hate with users blaming her for Rajput's suicide.

"We registered the First Information Report (FIR) on Saturday under Indian Penal Code Sections 507 (criminal intimidation by an anonymous communication), 509 (intending to insult modesty of any woman) and relevant provisions of the Information Technology Act," Santacruz police station's senior inspector Shriram Koregaonkar said.

"No arrest has been made so far. We are conducting an investigation in the case," he added.

On Thursday, sharing a screenshot of a hate message she received on Instagram, Chakraborty said while she had ignored many abusive texts sent to her in the past month, the harassment was now unbearable.

The 28-year-old actor eventually disabled the comments section of her Instagram page.

Chakraborty, known for films such as "Mere Dad Ki Maruti" and "Jalebi", had tagged the cyber cell and requested the authorities to look into the threats.

On June 18, she was called to the Bandra police station to record her statement in connection with Rajput's death.

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