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Transit One: Heralding the concept of theme-based malls in Mangaluru

[email protected] (Business Desk)
February 19, 2016

Mangaluru: Whether we like it or not malls have become more of a norm than an exception in India. The only visible change is that from big multilevel malls the focus is slowly shifting towards smaller and theme based malls, which no doubt is a welcome development.

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Mangaluru is also fast catching up with this trend thanks to the initiative taken by Ecologic Habitats LLP, a well-known real estate firm comprising of a team having over 30 years of experience in the field. This real estate leader, in association with Caizer group, is all set to introduce a theme based transit mall aptly named "Transit One." 'Stop, recharge, restart', is the basic concept theme of the mall coming up on NH66, opposite Unity Hall, just a stone's throw from the busy and upcoming Thokkottu junction. Being a transit mall its aim is to target both the local populace as well as the travellers passing through this busy highway.

Come November and the foundation for this smaller version of the mall, the first of its kind in Mangaluru, will be laid and the ground plus four storey mall will be ready in the next 2 ½ years. Slated to come up in a 40 cent land adjacent to NH-66, Transit One will be an affordable and egalitarian mall catering to the local demographic unlike the existing huge malls that cater only to a section of the society. Nevertheless, the promoters say "This is basically a stop-over mall where we want travellers to stop, recharge and restart. Size-wise it is not a huge mall but it will have everything that malls have. We will set new benchmarks with many firsts to the credit of this mall. We want to give shops to every category of people - those who come with an investment of Rs 10 lakhs to 10 crores. We believe that the design, location, structure, elevation and the novel concept of the project will make Transit One the most attractive destination of Mangaluru with unlimited opportunities to unwind and skylark.

Potential for Growth

The setting of this upcoming mall on Thokkottu Junction, which forms the gateway to Mangaluru City, is the USP of this project apart from its inimitable structure. It is designed to proclaim its enigmatic presence with an irresistible allure. The promoters have done a neat homework before venturing into this project. Needless to say, the project is the outcome of painstaking research of almost 1 ½ years which convinced the promoters that it is the best location and concept and they decided to take a plunge. One of the partners of the project says "We have conducted a detailed survey and found that this area forms the nerve centre of the city from its gateway Thokkottu, that connects the city to Deralakatte, the IT and education hub of Mangaluru. This hub houses about 7000 medical students, 1000 doctors, about 3000 IT honchos and more than 5000 NRI households. Sadly, the surrounding area does not boast of infrastructure, development and other entertainment facilities to cater to this vast segment of young, enthusiastic, passionate and cosmopolitan crowd. Our research has clearly shown that this area has enormous potential for growth. The fact that 40% of the shops are already sold clearly demonstrates that people have realised the strategic importance of this location."

Being a premium education and health care centre Mangaluru city has vast potential for growth to emerge as an important business, industrial and IT hub. It has been recognised as one among the 36 Tier II cities in India to emerge as magnets for investment in infrastructure. Smart city naturally means better infrastructure, amenities and enhanced lifestyle. Though mall culture per se is not a novelty in India the compact nature of this themed mall will be an added attraction as it has many others firsts to its credit.

Many Firsts

"Transit One" will be the first mall in the region to offer an exclusive floor for smaller vanilla store units.. The promoters point out "The sky-high cost of space in malls is a major concern for many and therefore we want to address this concern of people through this mall." It will be the first mall with External LCD display, the mall boasts of the primacy given to landscape design and it is the first mall built by making a comprehensive study of the requirements of the customers. They have roped in the services of India's leading Landscape Architect Rohit Marol of Terra Firma for its unique landscape. The suburbs are best suited for theme-based malls and having realised the great potential for development of this area the promoters have made valiant efforts to source the best names in varied fields.

Another salient feature of the project is the drive-in super market, a novelty in a mall, which makes shopping convenient and pleasurable, unlike the present set up in most malls which makes it a tedious process. The entire 1st, 2nd and 3rd floor is set aside for branded and semi- branded shops in varied categories of products. Having taken care of the shopping needs of both the travellers and domestic customers the promoters have also given utmost priority to the visitors gastronomic needs. Because in this age where eating out become fashionable, one cannot think of modern malls without food courts. Promoters of malls usually consider fine-dining restaurants as a quintessential factor to their overall tenant mix and they have been proved right. This is largely because these restaurants help give the exclusivity factor to the malls and also due to the fact that food is a major footfall driver towards malls attracting horde of families to savour variegated and choicest of cuisine available here. So much so, today malls are becoming repository of cost effective multi-cuisine food and entertainment destinations.

It is therefore, natural that the promoters of Transit One have given top priority to eating-out to allure customers. This mall will boast of food courts - a 3 star restaurant, a landscaped terrace roof top club and a multi-cuisine restaurant to cater to the cosmopolitan crowd of the surrounding area.

"Transit One" is conceived as a one-stop-shop mall wherein customers don't have to go anywhere else scouting for other shops to buy anything and everything they require. "We want this mall to cater to the needs of all segments of the society. Even if a woman wants to buy a bindi or a ribbon or a student wants to buy a book or pencil they don't have to look for another shop. We believe and endorse the idea of Small world of large Happiness", the promoters point out.

The promoters have sourced the services of the best names in the real estate field, to come out with this theme-based destination mall appealing in its design, eye-catching with its structure, attractive in its overall appearance and spacious and comfortable to stroll around with its theme-designed spaces. The services of leading Mangaluru based Architects 2PKM have been sought for this project. The combined effort of all trusted professionals in the project team is sure to give the true value for money to the investors.

Transit One has everything that is going to make it the most eagerly awaited mall of Mangaluru. True to its name the promoters want the travellers and the local crowd to experience the on-going journey of life via Transit One. With this mall going to become a reality soon, the young, educated and yuppie crowd of the academic hub of Mangaluru and people of Mangaluru can certainly look forward to for a place that is sure to come close to their dream destination.

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Branded and semi-branded shops

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Mini vanilla shops

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Three-star restaurant

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Landscaped food court

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Open terrace restaurant

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Exclusive supermarket

 

To book your space or for more details contact

Ecologic Habitats

Crystal Arc, 3rd Floor, Balmatta Road,

KMC Mercara Trunk Rd,

Hampankatta, Mangaluru, Karnataka 575002

Ph: 91 97410 70000 / 91 93420 71729

91 824 6066 666

Email : [email protected]

Website:http://www.ecologichabitats.com/commercialspace.html

Comments

Embee
 - 
Friday, 19 Feb 2016

Its all one thing to make things look good... mangalore real estate is just slumping... doesnt look like a great investment

Saleem Khan
 - 
Friday, 19 Feb 2016

Small Theatre should be there, Anyways good try all the best for your future endeavors.inshallah

Sameer Mohammed
 - 
Friday, 19 Feb 2016

will this beat Moideen Bava's Forum Fiza Mall ? Looks like this will be greenery Mall of Mangalore.

Farooq
 - 
Friday, 19 Feb 2016

wow wonderful themes based mall, i want to visit once, Tell me when its gone a complete.

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News Network
February 28,2020

Mangaluru, Feb 28: In a shocking incident, an engineering student has committed suicide on the railway track at the Someshwara railway station near Ullal on the outskirts of the city.

The deceased has been identified as S Rayagowda (23) from Belgaum.

It is suspected that he resorted to the extreme step due depression after love failure. Railway police are investigating the matter.

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News Network
July 12,2020

Mangaluru, Jul 12: The Expert Committee set up by the District authorities to inquire into death due to Covid-19 in Dakshina Kannada district declared that the death was due to patients late reporting to the hospitals and severe co-morbidities.

''Many were scared to visit the hospitals for treatment. Any patient suffering from fever, cold should stop self-medication and seek the advice of doctors. From what we have observed, the mortality was among patients who reported late to hospitals. Many had ignored symptoms assuming it to be a common cold,'' Expert Committee members Dr Hansraj Alva and Dr Muralidhar Yadiyal told mediapersons on Saturday night.

Wenlock Hospital Superintendent Dr Sadashiv said of the 38 deaths reported in the District, the expert committee had analysed 35 deaths. 9 persons who died are below 50 years old, 10 are in the age group of 50 to 60 years, 11 in the age group of 60 to 70 and five in the age group of above 70 years.

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Ram Puniyani
February 10,2020

Noam Chomsky is one of the leading peace workers in the world. In the wake of America’s attack on Vietnam, he brought out his classic formulation, ‘manufacturing consent’. The phrase explains the state manipulating public opinion to have the public approve of it policies—in this case, the attack of the American state on Vietnam, which was then struggling to free itself from French colonial rule.

In India, we are witness to manufactured hate against religious minorities. This hatred serves to enhance polarisation in society, which undermines India’s democracy and Constitution and promotes support for a Hindu nation. Hate is being manufactured through multiple mechanisms. For example, it manifests in violence against religious minorities. Some recent ghastly expressions of this manufactured hate was the massive communal violence witnessed in Mumbai (1992-93), Gujarat (2002), Kandhamal (2008) and Muzaffarnagar (2013). Its other manifestation was in the form of lynching of those accused of having killed a cow or consumed beef. A parallel phenomenon is the brutal flogging, often to death, of Dalits who deal with animal carcasses or leather.

Yet another form of this was seen when Shambhulal Regar, indoctrinated by the propaganda of Hindu nationalists, burned alive Afrazul Khan and shot the video of the heinous act. For his brutality, he was praised by many. Regar was incited into the act by the propaganda around love jihad. Lately, we have the same phenomenon of manufactured hate taking on even more dastardly proportions as youth related to Hindu nationalist organisations have been caught using pistols, while police authorities look on.

Anurag Thakur, a BJP minster in the central government recently incited a crowd in Delhi to complete his chant of what should happen to ‘traitors of the country...” with a “they should be shot”. Just two days later, a youth brought a pistol to the site of a protest at Jamia Millia Islamia university and shouted “take Azaadi!” and fired it. One bullet hit a student of Jamia. This happened on 30 January, the day Nathuram Godse had shot Mahatma Gandhi in 1948. A few days later, another youth fired near the site of protests against the CAA and NRC at Shaheen Bagh. Soon after, he said that in India, “only Hindus will rule”.

What is very obvious is that the shootings by those associated with Hindu nationalist organisations are the culmination of a long campaign of spreading hate against religious minorities in India in general and against Muslims in particular. The present phase is the outcome of a long and sustained hate campaign, the beginning of which lies in nationalism in the name of religion; Muslim nationalism and Hindu nationalism. This sectarian nationalism picked up the communal view of history and the communal historiography which the British introduced in order to pursue their ‘divide and rule’ policy.

In India what became part of “social common sense” was that Muslim kings had destroyed Hindu temples, that Islam was spread by force, and that it is a foreign religion, and so on. Campaigns, such as the one for a temple dedicated to the Hindu god Rama to be built at the site where the Babri masjid once stood, further deepened the idea of a Muslim as a “temple-destroyer”. Aurangzeb, Tipu Sultan and other Muslim kings were tarnished as the ones who spread Islam by force in the subcontinent. The tragic Partition, which was primarily due to British policies, and was well-supported by communal streams also, was entirely attributed to Muslims. The Kashmir conflict, which is the outcome of regional, ethnic and other historical issues, coupled with the American policy of supporting Pakistan’s ambitions of regional hegemony, (which also fostered the birth of Al-Qaeda), was also attributed to the Muslims.

With recurring incidents of communal violence, these falsehoods went on going deeper into the social thinking. Violence itself led to ghettoisation of Muslims and further broke inter-community social bonds. On the one hand, a ghettoised community is cut off from others and on the other hand the victims come to be presented as culprits. The percolation of this hate through word-of-mouth propaganda, media and re-writing of school curricula, had a strong impact on social attitudes towards the minorities.

In the last couple of decades, the process of manufacturing hate has been intensified by the social media platforms which are being cleverly used by the communal forces. Swati Chaturvedi’s book, I Am a Troll: Inside the Secret World of the BJP’s Digital Army, tells us how the BJP used social media to spread hate. Whatapp University became the source of understanding for large sections of society and hate for the ‘Other’, went up by leaps and bounds. To add on to this process, the phenomenon of fake news was shrewdly deployed to intensify divisiveness.

Currently, the Shaheen Bagh movement is a big uniting force for the country; but it is being demonised as a gathering of ‘anti-nationals’. Another BJP leader has said that these protesters will indulge in crimes like rape. This has intensified the prevalent hate.

While there is a general dominance of hate, the likes of Shambhulal Regar and the Jamia shooter do get taken in by the incitement and act out the violence that is constantly hinted at. The deeper issue involved is the prevalence of hate, misconceptions and biases, which have become the part of social thinking.

These misconceptions are undoing the amity between different religious communities which was built during the freedom movement. They are undoing the fraternity which emerged with the process of India as a nation in the making. The processes which brought these communities together broadly drew from Gandhi, Bhagat Singh and Ambedkar. It is these values which need to be rooted again in the society. The communal forces have resorted to false propaganda against the minorities, and that needs to be undone with sincerity.

Combating those foundational misconceptions which create hatred is a massive task which needs to be taken up by the social organisations and political parties which have faith in the Indian Constitution and values of freedom movement. It needs to be done right away as a priority issue in with a focus on cultivating Indian fraternity yet again.

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