TV, app, rallies: How brand Modi plays in election

Agencies
April 4, 2019

New Delhi, Apr 4: If Prime Minister Narendra Modi wins this spring's general election, as is widely expected, it will also be another massive victory for the marketing machine created to amplify Brand Modi into every Indian living room.

Opinion polls regularly show Modi is India's most popular politician, and to turn that appeal into votes, his ruling Bharatiya Janata Party (BJP) has pulled out all the stops from the most modern methods of communication to the very traditional.

There is the recently launched "NaMo TV" dedicated to the 68-year-old leader, a Narendra Modi mobile app the party says has been downloaded by 100 million people, and a massive social media following across every major platform in India.

Modi and the BJP have a combined 57.5 million followers on Twitter, four times the total for the main opposition Congress party and its president Rahul Gandhi.

Modi is the world's third-most-followed politician on Twitter after former U.S. President Barack Obama and current President Donald Trump.

The BJP itself claims to have more members than any other political party in the world.

Polls for the world's biggest democratic vote open on a rolling basis between April 11 and May 19.

Modi is widely expected to be in a position to form a new government after the election, according to pollsters, with the big question whether he will win an outright majority or be forced into trying to form a coalition.

With the campaign now in full swing, the BJP says Modi physically reaches out to more than 250,000 people a day through the many rallies he addresses.

Most of those are then carried live across multiple party platforms and news channels across India, including the nation's public broadcaster.

"He is doing three to four rallies every day. One rally would cover three to four constituencies," said Vijay Chauthaiwale, who is in charge of BJP's foreign affairs department.

Last Sunday 10 million people watched a TV programme in which Modi interacted with the country's security guards, he added.

Opposition parties have complained the BJP is gaining an unfair advantage by using the state broadcaster and the NaMo TV to air its propaganda. The BJP has denied the accusations but the Election Commission has said it's looking into the complaints.

Early Start

On Wednesday alone, Modi addressed as many as four rallies, starting early in the northeastern state of Arunachal Pradesh and ending late in a constituency 2,300 km away in the western state of Maharashtra.

Gandhi spoke in three rallies, all in the northeast.

Even before the election dates were announced on March 10, Modi went on a spree to launch various public projects across more than 16 states, often using those events to broadcast the achievements of his government.

"The opposition is way behind the curve," said a close aide to Modi who declined to be named as he was not authorised to speak with reporters. "Even before the official inauguration of the political campaign on March 28, he completed the first phase of campaigning. Now it's the second phase."

Congress accuses Modi and the BJP of misusing its powers and deep pockets to try and influence voters.

“Modi used public projects, government-sponsored events as a vehicle to serve his political campaigning," Congress's chief spokesman Randeep Singh Surjewala said. "We know the voters understand this strategy and they will make the right choice of defeating his party.”

Lacking Helicopters

Congress also complained in January that it was struggling to find enough helicopters to ferry its leaders because the BJP had reserved most of the available aircraft well in advance.

The BJP has indeed substantially increased its income and party membership in the past five years in power.

In 2017/18, the BJP’s total income including donations stood at 10.27 billion rupees compared with 1.9 billion rupees for Congress, according to the Association for Democratic Reforms, a Delhi-based advocacy group that examines political funding and candidate disclosure forms.

"There's a huge gap between our campaign and their (Congress) campaign," BJP spokesman Gopal Krishna Agarwal said. "We're much ahead in our communication, on organisational structure, outreach schemes etc."

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News Network
February 18,2020

New Delhi, Feb 18: India emerged as the world's fifth-largest economy by overtaking the UK and France in 2019, says a report.

A US-based think tank World Population Review in its report said that India is developing into an open-market economy from its previous autarkic policies.

"India's economy is the fifth-largest in the world with a GDP of $2.94 trillion, overtaking the UK and France in 2019 to take the fifth spot," it said.

The size of the UK economy is $2.83 trillion and that of France is $2.71 trillion.

The report further said that in purchasing power parity (PPP) terms, India's GDP (PPP) is $10.51 trillion, exceeding that of Japan and Germany. Due to India's high population, India's GDP per capita is $2,170 (for comparison, the US is $62,794).

India's real GDP growth, however, it said is expected to weaken for the third straight year from 7.5 per cent to 5 per cent.

The report observed that India's economic liberalisation began in the early 1990s and included industrial deregulation, reduced control on foreign trade and investment, and privatisation of state-owned enterprises.

"These measures have helped India accelerate economic growth," it said.

India's service sector is the fast-growing sector in the world accounting for 60 per cent of the economy and 28 per of employment, the report said, adding that manufacturing and agriculture are two other significant sectors of the economy.

The US-based World Population Review is an independent organisation without any political affiliations.

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News Network
May 27,2020

New Delhi, May 27: Professor Johan Giesecke of the Karolinska Institute, Sweden, on Wednesday claimed that India will ruin its economy very quickly if it had a severe lockdown.

Claiming that a strict lockdown may disrupt India's economic growth, Giesecke during an interaction with Congress leader Rahul Gandhi said: "In India, you will do more harm than good with strict lockdown measures. India will ruin its economy very quickly if it had a severe lockdown."

While calling for a soft lockdown approach in India, he suggested that India has to ease restrictions one by one. It may, however, take months to completely come out of lockdown, he said.

He further criticised countries across the globe for having no post-lockdown strategy.

Emphasising on the disease, the Swedish health expert said that coronavirus is spreading like a wildfire across the world. "It is a very mild disease. Ninety-nine per cent infected people will have very less or no symptoms," he added.

Meanwhile, Ashish Jha, Director Harvard Global Health Institute and a recognised public health official, in interaction with Gandhi, called for a need to go in for an 'aggressive' COVID-19 testing to create confidence among people.

"When the economy is opened post-lockdown, you have to create confidence. There is a need for aggressive testing strategy in high-risk areas," he said.

He asserted that COVID-19 is not the last pandemic in the world, adding that "We are entering the age of large pandemics".

Jha further said that countries like South Korea, Taiwan and Hong Kong have responded the best to COVID-19 pandemic, while Italy, Spain, the US and the UK have responded the worst.

A few days ago, the Gandhi scion had interacted with former Reserve Bank of India Governor Raghuram Rajan and Nobel Prize Winner Abhijit Banerjee to discuss various issues related to the COVID-19 crisis.

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News Network
July 1,2020

Patna, July 1: A wedding ceremony in rural Patna a fortnight ago where the groom was running high fever, two days before he died and his body cremated without being tested for COVID 19, appears to have set off the biggest infection chain in Bihar so far, health department officials said on Tuesday.

More than 111 people have tested positive in Paliganj sub-division of Patna district, about 55 km from the state capital, in the last few days, out of over 350 who have been tested upon contact tracing, they said. Fifteen of his relatives who attended the wedding tested positive for the contagion and apparently infected others.

The officials, who requested anonymity, said the groom was a software engineer based in Gurugram and had returned home for his marriage in the last week of May. A few days after the ''tilak'' ceremony, he started showing symptoms of the disease.

On June 15, the date of wedding, he was running high fever and wanted the ceremony to be deferred, but relented upon the insistence of family members who made him swallow paracetamol tablets and go through the rituals.
On June 17, his condition deteriorated significantly and family members made a dash to AIIMS, Patna, but he died on the way.

The body was cremated in a huff, without the authorities being informed. But somebody telephoned the district magistrate and narrated the whole episode. All close relatives of the deceased, who attended the ceremony, were tested on June 19. Of them 15 tested positive, the officials said.

As a measure to contain the spread of the disease, a special camp was set up at the village where the marriage took place on June 24-26 during which samples of 364 people were collected. Of them, 86 tested positive, the officials added.

The sudden explosion of the dreaded coronavirus has triggered panic in the area. Although most who tested positive were asymptomatic, they have been admitted to isolation centres in Bihta and Phulwarisharif.

Block Development Officer Chiranjeev Pandey said Meetha Kuan, Khagari Mohalla and parts of Paliganj Bazaar have been sealed for thorough sanitisation.

Patna district happens to be the worst-affected in Bihar with 699 confirmed cases till date and five casualties, according to figures provided by the administration. The number of active cases is 372.

On Monday, when the state witnessed its biggest single day spike with 394 cases, Patna district accounted for more than 20 per cent of these. About eighty cases were reported from Paliganj alone.

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