Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
Good initiative and we hope this has a wide outreach.
The activities of the fringe antisocials have to exposed for what they are and whom they serve.
By educating our youth, imparting skills, creating jobs and fostering humanity, we can ensure that harmony is sustained.
We are busy firefighting and not bothering to target and tackle the root cause, the real fire.
So pleased to see that the various sects have come together towards a better future for our beloved Mangalore.
Bravo!
Few on dias are jobless. Nice way to make living.. no income tax at all.
Easy life
Organising such an event is itself a landmark in communally sensitive city like Mangalore. It is Humanity Vs Hate & Terror. Wish this small step by proud sons of Mangalore prove to be a sigh of relief to the Peace loving general public of twin districts. Hope this will be the start of isolating BAD ELEMENTS from ALL COMMUNITIES for a Better Managalore!! Jai Hind!
Great stuff Saif.. May God Bless you... Hope all the Mangaloreans understand and live peacefully... @ Viren .. dont follow whoever you are following blindly..it will lead you no where... hatred has never brought peace no where in the world.. it will only lead to destruction.. live and let live.. Jai Hind
Hi Mangaloreans,
Thanks a million for your support and kind words.
1. Small drops make a ocean , have patience
2. Wish you the same and Thanks for the motivation madam
3. It's just the beginning and we have just started with a few , will be adding more in the future.
4. Thanks a million sir
5. The youth wing of Billavara Sangha Yuva Vahini is with us & youth from all communities are being misused
6.Thanks a million for your wishes sir
7. We are organising such events to warn Mangaloreans about trouble makers like you in all communities, we have filed a Cyber Crime Complaint and they are tracking your IP Adress , expect a call soon where you are
Jai Hind
this is a pure gimmick by both parties. In fact worship idols itself a gimmick.. all show off.. to fool people..
I think organisers forgot to include Hizbul mujahideen. hahaha.
Try involve Billavara Sangha representation. Billava youths are mostly used by the leaders of violence for their political benefits.
Most of the roudism, murder etc cases billava unemployed or uneducated youths are behind . They are the one who get killed and most they are the one who are going to the Jail.
Good Luck!
All the best.
Our twin districts known for peaceful co-existence communal harmony,love,brotherhood and trust. And also known for hospitality for guests Mangaloreans are intelligent educated smart and kind hearted people.. But now a days people are living with hatred and
insecure feelings. Few anti social elements trying to spoil the image of our districts by seeding the hatred poisons in the minds of the innocent people. It is the responsibility of all the NGO's ,politicians, religious scholars, administrative institutions to promote and uphold the peace and harmony in the society.
Major NGO's and religious organizations missing in the unique conclave.
Good move. God bless you all. God bless Mangaluru.
But when the major organisations will unite for a better cause? you can bring small organisations together anytime. Even though bunts organisations is part of the event, am sure it's for name sake.
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