Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
Tipu is one of the few freedom fighter who didnt bow his head to British and fought bravely and died in the battlefield. unlike RSS, VHP who bowed their head to be their slave. Now these little puppies have grown up to speak against Tiger of Mysore forgetting his contribution to the indian freedom struggle. Secondly if Tipu had converted hindus into islam by force then there would have been not a single Hindu left in the country now while Hindus make up 80% of Indian population. Foolish people talk without any logic.
Hindu jaya Gosh (gosh of beef)
who is tippu. he is a crimnal. why shold we celebrate his birthday?
If these goons kill Gandhi the person who gave freedom and did ultimate sacrifice for the nation, then how can we expect these goons will talk fairly.
Now Mr. Jain himself is a Jain and not Hindu. He should set an example by denouncing his religion and should join Hinduism.
About Muslims joining Hinduism,
Mr. Jain come for a healthy debate.
If Hinduism proved to be true, all Muslims will join Hinduism.
Like wise if Hinduism proved to be untrue, you first join Islam and ask your people to accept Islam.
They only calls... but no body listen to them.
Wah Re Wah... What a meaningful statements by Mr Jain, the member of non violent community! Thooo nin janmakkishtu
Jihadist and Bajrangi's mentality are same. Both are terrorist. Please just ignore them.
instead of this time waste, do good to the country, help poor family to come up in life.
Tiger-Tippu is being remembered for his bravery.... and entire country is appreciating for his hard work....he is the only king stood against british rule at that time....these chaddies were supporting british....nobody from chaddies fought for our country for our freedom....they should be ashamed of themselves.....
Creating violence in the peaceful society is their birth right!!
Bap Ray Bap what's going on here and there, Mallu
We need thorough research to unearth the historical truth.
Tipu was never a freedom fighter and was fighting only to save himself and like mentioned to convert to islam. It cannot be condoned that others did so can he. What kind of logic is this to support tyranny. So by default we are agreeing to BJP's ghar vapsi. What wrong VHP is doing if Tipu was right in his actions.
None of the royalty was \freedom fighter\".They were fighting for their own glory and power. The poor faceless people who died for the country after 1857 were \"freedom fighters\""
none of these castes and religions belongs to India. Hindu, Christian, Muslim. All this people are developing wide spread hatred among people. In India we were having Dravida origin people. They may have converted to Buddism or jainism but not on any compulsions from out side Indians but due to the intuitions from the times GURUS like mahavir or buddha. Even before that we had aadi dravida culture. With out having the detailed study or finding on the back history, we are spreading hatred on starting from edges of the last point.It is mere nonsense. Tipu sulthan the great may have committed crime as a king. the christians preachers may have converted people to their religion by force or else. At this point of time study and analysis may favour some historical revelations but creating hatred in the name of religion and causing poor people to lead violance is a ploy that every religion at every time played in and around the world. Israel, Arab countries, US, UK, Australia and even in Africa these game plan works and the loosers are always the down troden common public and the profit makers are always the top leaders of the religion as well the politicians. This is the corrupt intolerance
Nobody is with clean hands. Something or the other is done by everybody in general for their survival. If everybody's history is revealed the person will be caught in somewhere in the middle of his life. There is no any such great person who did all good things for others. So stop this hatredness and let's see how to move forward with the country where there are types of religion, race, community, caste, creed and culture. If this comment goes on with UCA then they are also poking their nose in the issue which is not related to them. Kindly if you are not able to do goodness please do not agitate the country. The seed sowing job is done by the communal parties in the year 2002 by demolishing Babri Masjid and massacring thousands of people from a particular religion. Remember. Don't blame the religion. and UCA and BJP/ VHP/ BAJRANG DAL or so called sangh parivars is going against the Karnataka government and the INDIAN Government decision. We would like to thank to the HONORABLE CM OF KARNATAKA and the Congress leaders who has taken rigid decision to commemorate Tippu Sulthan. Tippu never opposed. In fact he used to work with secularism where in his court he was giving equal position to all. Like Poornaiah, and the list goes on. He fought with the British rulers bravely. They only awarded him as THE TIGER OF MYSORE for his bravery. Even English mothers tried to make the child sleep by saying his bravery. So stop blaming UCA. This UCA should not come into picture. They also joined. Ha ha ha ha ha !!!!!!!
Thanks to our Historians. These historians were patronized by ruling elite, to give us wrong history. We were fooled. Ms.Danya Rajendran had tweeted that she knows a family by name 70s. That is, they are descendants of 70 families, in Mysore, whose males were killed by this Great Tipu. During his period, there were JUST TWO temples in his kingdom. This fact is also known after this Tipu Jayanthi celebrations by Govt.
Instead we should celebrate GODSE jayanthi,
pathetic people, need to revise History again to these people!!!!
We never want to celebrate anybody's birthday. Only God knows what is Tippu's situation now as every soul shall die and will be asked with what he did with the life that God has given us...
Aren't they all have any intellect?
If Tippu did not started the War with the British, we would still be the slaves of the British and their chamchas , the cheddis.
Why the stupids want us to believe what they say without learning the history...
Cheddi leaders have tricked very easily many ignorants...Wow there are so many, who doenst use their God given intellect... and they stand with the LIARS... for petty gains...
Dont worry God is with those who are truthful... As a whole evils will perish one day
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