May 21: After beating captain Dhoni in the Twitter battle of followership last week, India's batting sensation, Virat Kohli, has reaffirmed his domination.
According to the annual survey conducted by SportsPro media Kohli is the second most marketable sports personality of the year 2014.
The cricketer has pipped names like Sebastian Vettel, Lionel Messi, Cristiano Ronaldo, and is only behind Mercedes' Formula One driver Lewis Hamilton.
The survey ranked athletes from across the world, according to their marketing potential over a three-year period.
Value for money, Age, Home market, Charisma, Willingness to be marketed and
Crossover appeal is taken into consideration.
And Kohli completely fits the bill with his ever growing popularity and enterprising attitude.
The surveying organisation describes Kohli as the complete 21st century cricketer. They go on to add that the Delhi-dasher's game is classical but with contemporary bite, his mentality tuned to sporting distinction and the needs of a shape-shifting media.
In a short span of time, the 25-year-old has increased leaps and bounds in stature, with his on-field exploits and off-field multi-million commercial deals.
Kohli's jump from No.13 to the No.2 this year in the list only reasserts his increasing domination in the world of sports.
However, other than Kohli, no Indian sports star finds a mention in the list.
And if the pin-up boy of Indian cricket continues this way, he might as well reign supreme in next year's top 50 list.
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