Virat Kohli could eclipse MS Dhoni as highest earning Indian sportsman

Agencies
November 27, 2018

New Delhi, Nov 27: Being the highest profile athlete in the world's second most populous country, India cricket captain Virat Kohli has built such a formidable brand across the spectrum that even his occasional brash and indiscreet comments fail to tarnish it.

Watches, cars, sports shoes, motorbikes, clothes, ride services, tires, snacks, health foods, headphones - even toothbrushes -- they have all had the Kohli marketing treatment.

The 30-year-old cricketer with tattooed arms and coiffured hair currently endorses 21 brands including Tissot, Audi, Puma, Uber and Hero, pushing him into the Forbes's 2018 list of the world's 100 highest-paid athletes.

Coming in at No. 83 on the back of his estimated $24 million income over the previous 12 months, Kohli is the world's top earning cricketer and comes in ahead of other high-profile athletes such as Novak Djokovic and Sergio Aguero.

It is unlikely he would ever be able to challenge the likes of current Forbes' No.1 Floyd Mayweather or No. 2 Lionel Messi due to cricket's appeal being mostly tied to a small batch of predominantly Commonwealth countries.

However, he could soon eclipse Mahendra Singh Dhoni as the highest earning Indian sportsman ever. Former India cricket captain Dhoni earned $31 million in 2015 as he promoted a series of brands.

His success off the pitch is matched by his prowess on it.

A prolific scorer of runs, on Sunday he produced a match winning innings to help India to victory over Australia and his performances have ensured he enjoys rock star status in the cricket-mad country of 1.3 billion.

He wed actress Anushka Sharma last year to create a marriage between cricket and Bollywood, India's two biggest obsessions, helping give him a 'family man' image that can appeal to a middle class audience - and harness its spending power.

That does not mean he has lost traction with India's youth.

"The youth of the country - and more than half of India's population are under 25 - can identify themselves with the man living their dream," said Kohli biographer Vijay Lokapally.

Kohli has a strong social media presence with over 37 million fans on Facebook and is followed by more than 25 million on Instagram and 27.1 million on Twitter.

"He speaks his mind, takes stands, interacts on social media - all of it goes well with his fans," Lokapally said, describing Kohli as "complete theatre".

PREPARED TO SHOCK

His sponsors have had a bumpy ride at times.

When a cricket fan recently described Kohli, the world's top ranked test batsman, as "overrated" and said he would rather watch Australian and English batsmen than "these Indians", Kohli responded with both barrels.

"You should go and live somewhere else, you know," he said in a video posted on his personal telephone app, which he uses to interact with fans and sell merchandise.

"Why are you living in our country and loving other countries? I don't mind you not liking me but I don't think you should live in our country..."

Kohli later said he was "all for freedom of choice" and while the episode burnished his reputation as being touchy about criticism it did little to damage his brand

Quite the opposite, said Tuhin Mishra, managing director of sports marketing firm Baseline Ventures.

"Such frankness can actually boost the brand, provided it aligns with the brand's message," said Mishra, whose firm manages other Indian cricketers including Ravindra Jadeja and Prithvi Shaw.

"After all, brands also want to be seen as patriotic."

"Sports and Bollywood stars usually avoid controversies, but fans want their icons to have a voice," he added.

Cornerstone Sport & Entertainment, the company which represents Kohli, declined to discuss his endorsements and sponsorships.

According to Forbes, $20 million of his total comes from endorsements and $4 million from salary and so-called "winnings", which would include prize money.

Kohli's earnings could continue to increase thanks to India's strong growth - it is the fastest growing large economy in the world and that should mean many more marketing dollars - and the obsessive interest in cricket here and across the Indian diaspora.

He has smoothed out some of his rough edges. He does not endorse soft drinks or skin-lightening cream anymore, advocates a healthy lifestyle, and comes across as a family man and a leader.

He fights for salary hikes for his players, demands that players' partners be allowed on tours, and seeks to influence who is appointed team coach.

Mishra of Baseline Ventures said Kohli's appeal had evolved.

"As an aggressive youngster, he was attractive to certain brands then. As married, mature and responsible captain of the team, he is attractive to another set of brands now," he said.

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News Network
February 24,2020

Feb 24: India captain Virat Kohli had no qualms in admitting that his team was outplayed by New Zealand in the opening Test but said they "can't help" if a few want to make a "big deal" out of the 10-wicket defeat. Hosts New Zealand thrashed India by 10 wickets at the Basin Reverse on Monday to go 1-0 ahead in the two-match series. This was India's first defeat in the World Test Championship, coming after two inept batting efforts. "We know we haven't played well but if people want to make a big deal out of it, make a mountain out of it, we can't help it as we don't think like that," the skipper said at the post-match media interaction.

Kohli said he fails to comprehend why one Test match defeat should be made to look like the end of the world for his team.

"For some people, it might be the end of the world but it's not. For us, it's a game of cricket that we lost and we move on and keep our heads high," Kohli said.

It is the acceptance of defeat that defines the character of a side, the world's premier batsman said.

"We understand that we need to play well to win, also at home. There's no cakewalk at international level as teams will come and beat you. You accept it and that defines our character as a side."

It is the acceptance of defeat that defines the character of a side, the world's premier batsman said. "We understand that we need to play well to win, also at home. There's no cakewalk at international level as teams will come and beat you. You accept it and that defines our character as a side."

If he had given credence to the "outside chatter", he said the team wouldn't have been where it is now.

"That's why we have been able to play this kind of cricket. If we would have paid attention to the outside chatter, we would again be at No. 7 or 8 in the rankings. We don't really bother about what people are saying on the outside," the skipper said.

One defeat can't make a team, which has been winning games of Test cricket, "bad overnight".

"If we have lost then we have no shame in accepting that. It means we didn't play this game well. It doesn't mean that we have become a bad team overnight. People might want to change our thoughts, but it doesn't work like that."

The self-belief is intact and Kohli was confident the team would come back stronger in the second Test, to be held in Christchurch in four days time.

"We will work hard, and after four days play just like we have played all these years. Just because we have lost one match in between all wins, doesn't mean that the belief is gone. The dressing room thinks differently and team atmosphere is different."

Kohli felt that there is a very thin line between being ultra-defensive and over-attacking, something that his team didn't get it right in this Test match.

"New Zealand got into the mind of the batsmen and make the batsmen do something that they don't want to. think that's a very thin line and a very delicate balance of when to attack and when to put bowlers under pressure which we failed to do in this match and there is no harm in accepting that."

According to Kohli, it was a combination of both good bowling from the Kiwis and Indian batsmen not putting the pressure back on bowlers, which led to the drubbing.

"That has got to do with partly good bowling from New Zealand and partly us not pressing that momentum on to them when required. "It was perfect for them because they bowled well and we allowed them to bowl well for longer periods rather than doing something about it in a partnership."

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News Network
January 24,2020

Auckland, Jan 24: K L Rahul and Shreyas Iyer smashed quick-fire half-centuries, while skipper Virat Kohli made 45 as India defeated New Zealand by six wickets in the first T20 International to take a 1-0 lead in the five-match series here on Friday.

Chasing a challenging 204-run target, Rahul smashed 56 off 27 balls and together with Kohli shared 99 runs for the second wicket to lay the foundation for the chase.

Later, Iyer (58 not out off 29 balls) and Manish Pandey (14 not out) remained unbeaten as India chased down the target with an over to spare.

Earlier, Colin Munro, Kane Williamson and Ross Taylor smashed scintillating half-centuries to power New Zealand to a challenging 203 for five.

Opener Munro blasted six fours and two sixes in his 42-ball 59, while skipper Williamson treated the Indian bowlers with equal disdain, hitting them out of the park four times in his 26-ball 51.

Taylor then clobbered an unbeaten 54 off 27 balls. His innings was laced with three sixes and as many fours.

Opener Martin Guptill also chipped in with a 19-ball 30.

Earlier, India skipper Virat Kohli won the toss and decided to field.

For India, Jasprit Bumrah (1/), Shardul Thakur (1/44), Yuzvendra Chahal (1/32), Shivam Dube (1/24) and Ravindra Jadeja (1/18) snapped one wicket each.

Brief Score:

New Zealand: 203 for 5 in 20 overs (Colin Munro 59, Kane Williamson 51, Ross Taylor 54; Jasprit Bumrah 1/31).

India: 204 for 4 in 19 overs (Shreyas Iyer 58 not out, K L Rahul 56, Virat Kohli 45; Ish Sodhi 2/36).

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News Network
February 13,2020

Feb 13: Kobe Bryant and his daughter Gianna were buried in a private funeral service in Southern California last week, multiple outlets reported late Tuesday.

Citing Kobe Bryant's death certificate, Los Angeles Fox affiliate KTTV reported the remains of the former Lakers star and his daughter were transferred to Pacific View Memorial Park and Mortuary in Corona del Mar. Kobe and Brianna were laid to rest in a private ceremony there last Friday.

According to KTTV, the death certificate cited Kobe's cause of death as "blunt trauma" sustained in a "commercial helicopter crash." It also said his death was "rapid."

Corona del Mar is a community within Newport Beach, where the Bryant family lives.

Kobe, 41, and Gianna, 13, were among nine people killed when the helicopter they were in crashed on a hillside in Calabasas, Calif., northwest of Los Angeles, on Jan. 26. Orange Coast College baseball coach John Altobelli, 56; his wife, Keri; and their daughter Alyssa, 14 -- who played on the same club basketball team as Gianna Bryant -- also were killed. Christina Mauser, a 38-year-old who was the top assistant coach of the Mamba girls basketball team, was also killed in the accident, as were Sarah Chester, 45; her daughter Payton Chester, 13; and pilot Ara Zobayan, 50.

A public memorial service for the Bryants will be held Feb. 24 at Staples Center, beginning at 10 a.m. PT.

While the date -- 2/24 -- conveniently falls between two Lakers' home games, it still could have been chosen symbolically. Gianna -- one Kobe and Vanessa' four daughters -- wore No. 2 on her basketball jersey while Kobe was No. 24 for part of his 20-year-tenure with the Lakers, and his retired jerseys -- he also wore No. 8 -- hang at Staples Center.

The Los Angeles Times reported that "entry is expected to be severely restricted" at the venue despite Staples Center's capacity of about 20,000.

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