Virat Kohli could eclipse MS Dhoni as highest earning Indian sportsman

Agencies
November 27, 2018

New Delhi, Nov 27: Being the highest profile athlete in the world's second most populous country, India cricket captain Virat Kohli has built such a formidable brand across the spectrum that even his occasional brash and indiscreet comments fail to tarnish it.

Watches, cars, sports shoes, motorbikes, clothes, ride services, tires, snacks, health foods, headphones - even toothbrushes -- they have all had the Kohli marketing treatment.

The 30-year-old cricketer with tattooed arms and coiffured hair currently endorses 21 brands including Tissot, Audi, Puma, Uber and Hero, pushing him into the Forbes's 2018 list of the world's 100 highest-paid athletes.

Coming in at No. 83 on the back of his estimated $24 million income over the previous 12 months, Kohli is the world's top earning cricketer and comes in ahead of other high-profile athletes such as Novak Djokovic and Sergio Aguero.

It is unlikely he would ever be able to challenge the likes of current Forbes' No.1 Floyd Mayweather or No. 2 Lionel Messi due to cricket's appeal being mostly tied to a small batch of predominantly Commonwealth countries.

However, he could soon eclipse Mahendra Singh Dhoni as the highest earning Indian sportsman ever. Former India cricket captain Dhoni earned $31 million in 2015 as he promoted a series of brands.

His success off the pitch is matched by his prowess on it.

A prolific scorer of runs, on Sunday he produced a match winning innings to help India to victory over Australia and his performances have ensured he enjoys rock star status in the cricket-mad country of 1.3 billion.

He wed actress Anushka Sharma last year to create a marriage between cricket and Bollywood, India's two biggest obsessions, helping give him a 'family man' image that can appeal to a middle class audience - and harness its spending power.

That does not mean he has lost traction with India's youth.

"The youth of the country - and more than half of India's population are under 25 - can identify themselves with the man living their dream," said Kohli biographer Vijay Lokapally.

Kohli has a strong social media presence with over 37 million fans on Facebook and is followed by more than 25 million on Instagram and 27.1 million on Twitter.

"He speaks his mind, takes stands, interacts on social media - all of it goes well with his fans," Lokapally said, describing Kohli as "complete theatre".

PREPARED TO SHOCK

His sponsors have had a bumpy ride at times.

When a cricket fan recently described Kohli, the world's top ranked test batsman, as "overrated" and said he would rather watch Australian and English batsmen than "these Indians", Kohli responded with both barrels.

"You should go and live somewhere else, you know," he said in a video posted on his personal telephone app, which he uses to interact with fans and sell merchandise.

"Why are you living in our country and loving other countries? I don't mind you not liking me but I don't think you should live in our country..."

Kohli later said he was "all for freedom of choice" and while the episode burnished his reputation as being touchy about criticism it did little to damage his brand

Quite the opposite, said Tuhin Mishra, managing director of sports marketing firm Baseline Ventures.

"Such frankness can actually boost the brand, provided it aligns with the brand's message," said Mishra, whose firm manages other Indian cricketers including Ravindra Jadeja and Prithvi Shaw.

"After all, brands also want to be seen as patriotic."

"Sports and Bollywood stars usually avoid controversies, but fans want their icons to have a voice," he added.

Cornerstone Sport & Entertainment, the company which represents Kohli, declined to discuss his endorsements and sponsorships.

According to Forbes, $20 million of his total comes from endorsements and $4 million from salary and so-called "winnings", which would include prize money.

Kohli's earnings could continue to increase thanks to India's strong growth - it is the fastest growing large economy in the world and that should mean many more marketing dollars - and the obsessive interest in cricket here and across the Indian diaspora.

He has smoothed out some of his rough edges. He does not endorse soft drinks or skin-lightening cream anymore, advocates a healthy lifestyle, and comes across as a family man and a leader.

He fights for salary hikes for his players, demands that players' partners be allowed on tours, and seeks to influence who is appointed team coach.

Mishra of Baseline Ventures said Kohli's appeal had evolved.

"As an aggressive youngster, he was attractive to certain brands then. As married, mature and responsible captain of the team, he is attractive to another set of brands now," he said.

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Agencies
March 13,2020

New Delhi, Mar 13: The remaining ODI series between India and South Africa has been called-off amidst the rising concerns over the coronavirus pandemic.

"The second and third ODI between India and South Africa in Lucknow and Kolkata respectively are called off," the BCCI source told media persons.

The first match of the series was abandoned due to rain and wet outfield without a toss at Himachal Pradesh Cricket Association (HPCA) stadium on Thursday.

The second and third ODI was scheduled to be played at Lucknow and Kolkata on March 15 and 18 respectively. Earlier on Thursday, the BCCI has decided to play the remaining two ODIs behind closed doors.

"After holding discussions with the MYAS and MOHFW, the BCCI on Thursday announced that the remaining two One-day Internationals (ODIs) of the three-match series of South Africa tour of India, 2020, will be played without any public gathering, including spectators," the BCCI had said in a statement.

The Union Health and Family Welfare Ministry has advised all the federations to avoid large gatherings.

World Health Organisation (WHO) on Wednesday had declared the coronavirus outbreak a 'pandemic' and expressed deep concerns.

The coronavirus disease was first detected in Wuhan in China's Hubei province, in late December, and has since spread worldwide.

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News Network
March 2,2020

Madrid, Mar 2: Real Madrid won El Clasico and might have saved their season as they ended their slump in the best way possible last night by beating Barcelona 2-0 and returning to the top of La Liga.

Vinicius Junior's deflected finish and a stoppage-time goal from Mariano Diaz decided a frenzied contest at the Santiago Bernabeu, where Madrid found new life after a Champions League defeat by Manchester City had left them on the brink of crisis.

"It's been a tough week," said Real Madrid manager Zinedine Zidane. "We talked about how we had an opportunity this weekend and we took it."

Victory put them one point clear at the top of the table and shifts focus back to Quique Setien's Barcelona, who were outfought and, at times, outplayed.

"The reality is we lost a lot of confidence with the ball," said Setien. "We entered a nervous spell and that's when the goal came."

Lionel Messi's rasping shot was saved by Real goalkeeper Thibaut Courtois in the first half but it was the Argentine's opposing captain, Sergio Ramos, who was thrashing his arms in celebration after the final whistle.

His reaction was an indication of the importance of this victory, not only for the effect it has on the standings but on the dynamic of the title race, which had seemed to be switching firmly in favour of Barca.

Opportunity missed

Cristiano Ronaldo, now of Juventus, was watching from an executive box and Madrid could have done with him during a period in which they had won only one of their last five games.

Zidane said on Saturday this match would not decide who lifted the trophy in May but a Barca win and a five-point gap might well have been difficult to close.

Yet from the start Barcelona seemed keener to kill the game than win it, playing for time in the hope of keeping the contest tight, when they might have been better off attacking their opponents' fragility.

The Madrid we faced in the first half was one of the worst Madrids I have faced at the Bernabeu. I don't say it as a criticism, we also have our problems, but we've missed an opportunity.

--Gerard Pique, Barcelona defender

There was more tension than creativity in the early stages as Fede Valverde crashed into Arthur Melo before fellow Spain full-backs Dani Carvajal and Jordi Alba were both booked after a disagreement.

Madrid had the better of the play and regularly broke at speed through Vinicius down the left but constantly they failed to make the final pass, with Isco once left with his head in his hands after Marcelo opted not to pull the ball back.

Slow Barca

Barcelona's passing was slow and their lack of urgency obvious. At one point Messi bent to tie his bootlaces and re-spotted the ball before taking a corner.

But the visitors also created chances as Antoine Griezmann drove over from Alba's cutback and then Madrid had Courtois to thank for two excellent saves.

First, Arthur held off Toni Kroos to go clear but his finish was blocked by teh foot of Courtois and then the Belgian palmed away Messi's shot after he had skipped in behind Madrid's defence.

Ramos was lucky to get away with an error that allowed Nelson Semedo to break past him while Alba risked a second yellow when he checked Valverde but referee Mateu Lahoz was unmoved.

Barcelona were sloppy after half-time and Madrid should have capitalised. Instead, Isco's header beat Marc-Andre ter Stegen but not Pique on the line and Karim Benzema volleyed over after a sloppy pass from Arturo Vidal.

Vidal was replaced by Martin Braithwaite, Barca's emergency signing, and he sprinted in behind Marcelo twice in his first minute.

But Madrid remained in the ascendancy and in the 71st minute they took the lead.

Benzema came short and pointed right to encourage Vinicius to run in behind. Kroos found him and Vinicius's shot deflected off the sliding Pique to beat Ter Stegen at his near post.

The game opened up as Barcelona chased an equaliser. Marcelo celebrated when Messi's surge through was stopped by Raphael Varane. Pique headed Messi's cross over at the near post. Messi picked up a yellow card for a frustrated slide on Casemiro.

In injury time, Ter Stegen ventured up for a late free-kick but it was Madrid that struck again. Mariano sped past Semedo and finished from the angle.

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News Network
January 27,2020

Auckland, Jan 27: : K.L. Rahul made an unbeaten 57 Sunday to steer India to a seven-wicket win over New Zealand in the second Twenty20 international and to a 2-0 lead in the five-match series.

Rahul and Shreyas Iyer put on 86 for the third wicket as India cruised past New Zealand's total of 132-5 with 2.3 overs to spare. Shivam Dube (13 not out) hit a six from the bowling of Tim Southeein in the 18th over to lift India to 135-3.

Iyer made 58 not out and Rahul 56 as India beat New Zealand by six wickets with an over to spare in the first match of the series.

New Zealand made 203-5 batting first in that match but on Sunday, on the same pitch, it struggled to achieve any real momentum. During the second match the pitch played much slower and India bowled expertly to restrict New Zealand's total.

Martin Guptill made 33 in a 48-run opening partnership with Colin Munro and Tim Seifert made an unbeaten 33 at the end of the innings but New Zealand wasn't able to reach a total that could stretch India's deep batting lineup.

Rohit Sharma (8) and captain Virat Kohli (11) were out relatively cheaply but Rahul and Iyer (44) sped India towards a comprehensive victory.

Dube came to the crease shortly before the end and quickly brought the match to a conclusion.

"I think we backed up the first match with a very good performance today, especially with the ball," Kohli said. "We demanded that the bowlers stood up and took control of what we wanted to do out there.

"I think our line and length and the way we wanted to bowl on that wicket, sticking to one side of the wicket and being shorter was a very good feature of us as a team and helped us restrict a very good New Zealand team."

New Zealand's total was inadequate, even on a slower pitch, and India almost toyed with the home side as it made its way to a comfortable win.

New Zealand named the same team that lost the first match of the series and batted after winning the toss, just as it batted when it was outplayed in the first match of the series.

The match raised further questions about the coaching and captaincy of the New Zealand team after its humiliating test series loss in Australia last month. New Zealand showed again Sunday it hasn't the talent to compete with the best teams in the world.

"As a batting unit we probably needed another 15 or 20 to make that total more competitive," said New Zealand captain Kane Williamson. "But credit to the way the India side bowled, they're a class side in all departments and they put us under pressure throughout that middle period."

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