Virat Kohli is the most valuable celebrity brand

Agencies
December 21, 2017

Mumbai, Dec 21: Indian cricket captain Virat Kohli has dethroned Bollywood superstar Shah Rukh Khan to become the most valuable celebrity brand in the country, with a brand value of USD 144 million registering a growth of 56 percent from last year, according to a report.

This increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index, according to the Duff & Phelps report Rise of the Millennials: India's Most Valuable Celebrity Brands.

"For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma," Duff & Phelps managing director and region leader - India, Japan and Southeast Asia Varun Gupta said.

Shah Rukh Khan slipped to the second rank, with a brand value of USD 106 million, down by nearly 20 percent as compared to 2016, while actress Deepika Padukone, valued at USD 93 million, retained her third rank.

Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.

Actor Akshay Kumar added seven new product brands to his portfolio and his brand value surged nearly 97 percent to reach USD 47 million in 2017.

Ace shuttler PV Sindhu is the first female sports personality to feature in the top 15 celebrities, occupying the 15th slot with a brand valuation of USD 15 million.

Former Indian cricket captain Mahendra Singh Dhoni is the only other sportsperson to feature in the top 15 list, taking the 13th position with a brand value of USD 21 million.

The total value of the top 15 celebrity brands is estimated to be USD 712 million, and sports celebrities contributed around 25 percent of the total celebrity brand value in 2017.

"While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at USD 180 million, account for nearly a quarter of the overall celebrity brand value of the top 15," Duff & Phelps director Aviral Jain pointed out.

Celebrities are believed to feature in close to 50 percent of all advertisements aired in India, the report said, adding that the number of products endorsed by the top 15 celebrities has seen a 14 percent growth over last year.

In 2016, the top 15 celebrities endorsed 205 products, which rose to 234 in 2017.

Female celebrity brand values contributed 25 percent of the total brand value of the top 15 celebrities, with Alia Bhatt leading the pack, adding two personal care brands, an e-commerce brand, and a food and beverage brand to her portfolio.

It also observed that millennials currently endorse 64 percent of the total brands endorsed by the top 15 celebrities and constitute 63 percent of the total brand value.

The top sectors using celebrity brand endorsers include personal care, food and beverages, automobiles, smartphones and clothing.

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News Network
June 16,2020

Mumbai, Jun 16: Filmmaker Dibakar Banerjee remembers Sushant Singh Rajput as a dance loving 'chhokra' from an engineering college who, having made it in Bollywood, was “enthused, sincere and totally focused” on his craft.

Banerjeee said the actor always had “a book or two” with him and took pride in the fact that he had an “inner intellectual life away from the shallower aspects of showbiz”.

Rajput was found dead in his Bandra apartment on Sunday at the age of 34, leaving his friends, colleagues and collaborators in a state of shock.

The Patna-born actor and the director worked together in 2015 film "Detective Byomkesh Bakshy!" when Rajput was a relative newcomer in the industry. Banerjee says it was Rajput's vulnerability and willingness to do different that made him stand out for the role.

In an interview with news agency, the filmmaker looks back at Rajput's sincerity, his love for science and astronomy and how an outsider has to work harder than a "mediocre, unmotivated and entitled establishment elite" to succeed in Bollywood.

Excerpts:

You worked with Sushant when he was less than two-year-old in the film industry. What struck you the most in him to cast as Detective Byomkesh Bakshy?

Banerjee: His vulnerability and intensity and the ambition to do different things than the usual Bollywood stuff.

What were your memories of Sushant- the actor and the person?

Banerjee: As an actor he would tense himself up for the scene and then completely plunge in take after take. He would put a lot of value on preparation. He would be up the previous night of the shoot, reading the scene and making notes and land up on the sets all raring to go.

He would be on, ready and give his hundred per cent throughout the shoot of Byomkesh - no matter how hard or long the day. The unit did not really have to worry about him - considering he was the star. That's what I remember - a total pro, enthused, sincere and totally focused.

As a person, he seemed to me a happy dance loving 'chhokra' from an engineering college who had made it in showbiz and now was serious about acting. He was deeply nostalgic about his carefree student days in Delhi. We used to laugh a lot - I remember that quite clearly.

Sushant's friends say that he spoke more about books and his love for astronomy than films and their fate, which is rare for an actor in the industry. Do you also remember him that way?

Banerjee: Totally true. He was a science and astronomy nut. Always had a book or two with him - and was proud of the fact that he had an inner intellectual life away from the shallower aspects of showbiz. I recognized it as a reflex, protective action to prevent the Bollywood swamp sucking him in totally. And also an identity he wanted to protect and project.

Sushant's death has brought to the fore the struggles of outsiders and the alienation they often face from the nepotistic culture of the industry. Did you feel that Sushant was also fighting this battle despite being a successful actor?

Banerjee: We all fight it, day in and out - whether successful or failing. But the trick is to define that success and failure ourselves and not let the narrative constantly forced by the establishment to get to you. Those who know this weather the storm and ultimately survive and thrive.

The biggest unfairness in all this is that it takes double the talent, energy and hard work for an outsider to convince the audience and the industry that he or she is as safe a box office bet as a mediocre, unmotivated and entitled establishment elite.

The media colludes in this by wallowing in family, coterie and celebrity worship. This leads to deep anger and frustration. Those who can let this slide survive. Those who can't - those who hurt a little more or are vulnerable and impressionable - they are at risk.

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News Network
April 3,2020

Washington, April 3: American actor Kristen discussed her experience being isolated with husband and their two kiddos.

According to Fox News, the 39-year-old actor discussed how she and Shepard are finding quarantine to be a little tough in a video chat to Entertainment Tonight.

Bell admitted: "We've gotten on each other's last nerve these last couple days. We're doing much better now because were laughing about it. But when we were not laughing about it for the first couple of days, that's the hard spot."

The 'Bad Mom' actor then shared her thoughts on why quarantining with loved ones can be so tough. She explained that she loves spending time with her husband and he loves spending time with her.

But what she thinks is different about this quarantine time is you have so much more time to think about the other persona and their actions and sort of replay what they said or attach a meaning to something that they did.
Bell added: "Nobody really needs time for that. That's useless."

The 'Frozen' actor also discussed having to make adjustments in regards to her kids, 7-year-old Lincoln, and 5-year-old Delta, and the schedule she tried to keep once the quarantine began.

She said that the biggest lesson she learnt, in the beginning, was that she wrote out the colour coded schedule, and noted about when will be their academic and academic time.

Kristen explained that by day five of schedule, she was making everybody miserable. About a week ago, she woke her kids up and encouraged her daughters to rip up the schedule, explaining that the kids "felt so good."

"I said the learning lesson here is that if you make a plan and it's not working, you pivot," said Bell.

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News Network
July 3,2020

Mumbai, Jun 3: Investigators will subject the cloth allegedly used by actor Sushant Singh Rajput to hang himself to "tensile strength" analysis to determine whether it can bear the weight similar to that of the filmstar, as part of probe into his death, an official said on Friday.

Rajput (34) was found hanging at his suburban Bandra residence on June 14.

According to the investigators, the actor ended his life by hanging himself from the ceiling using a green coloured night gown made of cotton.

No suicide note was found from the spot, the police had said then.

Besides viscera from the actors body, the police also sent the gown for chemical and forensic analysis at the Forensic Science Laboratory (FSL) in suburban Kalina, he said.

It will take at least three more days to get final forensic report, the official said.

To ascertain the exact cause of death, forensic experts will check pattern of ligature marks around the actors neck and also determine the strength of the gown with the help of "tensile strength" analysis, he said.

The tensile strength test will technically establish whether the cloth can bear around 80kg, the weight of the actor, he said.

The test will help determine if there was any foul play, the official said.

Tensile strength is maximum load that a material can support without fracture when being stretched.

Viscera analysis will help in checking whether there were any traces of chemical, poisonous or narcotics substance in his body, the official said.

"Usually, it takes eight to ten working days to get s report from the FSL in regular cases. But since this case is sensitive, experts are taking more precautions to avoid any kind of error in their analysis," the official said.

The forensic report of the actors mobile phone is also awaited, he said.

Recently, the police received the final post-mortem report of the actor from Cooper Hospital, which mentioned the cause of the death as asphyxia due to hanging"

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