Virat Kohli is the most valuable celebrity brand

Agencies
December 21, 2017

Mumbai, Dec 21: Indian cricket captain Virat Kohli has dethroned Bollywood superstar Shah Rukh Khan to become the most valuable celebrity brand in the country, with a brand value of USD 144 million registering a growth of 56 percent from last year, according to a report.

This increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index, according to the Duff & Phelps report Rise of the Millennials: India's Most Valuable Celebrity Brands.

"For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma," Duff & Phelps managing director and region leader - India, Japan and Southeast Asia Varun Gupta said.

Shah Rukh Khan slipped to the second rank, with a brand value of USD 106 million, down by nearly 20 percent as compared to 2016, while actress Deepika Padukone, valued at USD 93 million, retained her third rank.

Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.

Actor Akshay Kumar added seven new product brands to his portfolio and his brand value surged nearly 97 percent to reach USD 47 million in 2017.

Ace shuttler PV Sindhu is the first female sports personality to feature in the top 15 celebrities, occupying the 15th slot with a brand valuation of USD 15 million.

Former Indian cricket captain Mahendra Singh Dhoni is the only other sportsperson to feature in the top 15 list, taking the 13th position with a brand value of USD 21 million.

The total value of the top 15 celebrity brands is estimated to be USD 712 million, and sports celebrities contributed around 25 percent of the total celebrity brand value in 2017.

"While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at USD 180 million, account for nearly a quarter of the overall celebrity brand value of the top 15," Duff & Phelps director Aviral Jain pointed out.

Celebrities are believed to feature in close to 50 percent of all advertisements aired in India, the report said, adding that the number of products endorsed by the top 15 celebrities has seen a 14 percent growth over last year.

In 2016, the top 15 celebrities endorsed 205 products, which rose to 234 in 2017.

Female celebrity brand values contributed 25 percent of the total brand value of the top 15 celebrities, with Alia Bhatt leading the pack, adding two personal care brands, an e-commerce brand, and a food and beverage brand to her portfolio.

It also observed that millennials currently endorse 64 percent of the total brands endorsed by the top 15 celebrities and constitute 63 percent of the total brand value.

The top sectors using celebrity brand endorsers include personal care, food and beverages, automobiles, smartphones and clothing.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
January 10,2020

Thiruvananthapuram, Jan 10: Eminent Carnatic vocalist and playback singer K J Yesudas, who has enthralled music aficionados across the world with his profound and mellifluous voice for the last six decades, turned 80 on Friday.

People from various walks of life, including Prime Minister Narendra Modi, Kerala Chief Minister Pinarayi Vijayan and luminaries of music and film world besides socio-cultural personalities, wished the legendary singer, popularly called as 'gana gandharvan' (the celestial singer) by his fans, on his birthday.

Regional newspapers came out with special pages and television channels with exclusive programmes as a tribute to the singer, who has recorded over 80,000 songs in various genres in almost all languages of India including about 25,000 film songs, Carnatic bhajans and devotional songs.

Besides Indian languages like Malayalam, Tamil, Telugu, Hindi, Kannada, Bengali, Odia, his voice gave life to songs in Arabic, English, Latin, and Russian during a career spanning over six decades.

Yesudas, whom the country had honoured with Padma Vibhushan in 2017, is the recipient of eight national awards, 25 Kerala state awards, five state awards of Tamil Nadu and four of Andhra Pradesh.

"On the special occasion of his 80th birthday, greetings to the versatile K J Yesudas Ji. His melodious music and soulful renditions have made him popular across all age groups. He has made valuable contributions to Indian culture. Wishing him a long and healthy life," Modi tweeted.

The Left veteran also shared a photo of the veteran singer along with the tweet.

Meanwhile, Yesudas this morning visited the Mookambika Temple at Kollur in Udupi district of Karnataka along with his family, a practice he has been following for the last four decades.

Draped in the traditional Kerala style kasavu mundu and shawl, 'dasettan', as he is known among his hardcore fans cutting across ages, Yesudas offered prayers along with his wife Prabha and sons and performed special poojas at the Goddess Saraswathi temple.

Hundreds of music buffs gathered at the shrine to wish the octogenarian singer.

Considered as one of the best playback singers in the country, Yesudas had begun his music career in the tinsel town with the Malayalam song "Jathi bhedam matha dwesham" in the year 1961 and sang in Tamil, Telugu and Kannada films among other languages.

Yesudas's foray into Bollywood saw him recording various memorable hits, including "Jab Deep Jale Aana" and "Gori Tera Gaon Bada Pyara".

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
May 11,2020

Los Angeles, May 11: Iconic soul and R&B singer Betty Wright has died after a battle with cancer. She was 66. According to Entertainment Weekly, the Grammy winner passed away on Sunday in her hometown Miami, Florida, Wright's niece confirmed.

The news comes a week after singer-songwriter Chaka Khan tweeted praying for her "beloved sister", without mentioning the cause of ailment.

"Calling all my #PrayWarriors | My beloved sister, Betty Wright, is now in need of all your prays. 'Que Sera, Sera | Whatever Will Be, Will Be' In Jesus Name We Pray for Sister Betty All My Love Chaka," she wrote.

Wright, whose real name was Bessie Regina Norris, was born in 1953.

She started singing as part of her siblings' musical group called the 'Echoes of Joy', but she rose to fame in the 1970s.

The singer was a member of the gospel ensemble until they parted ways when she was 11, leading her to embrace R&B music.

Wright signed with the label Deep City Records in 1966, a year later becoming a local hit with songs "Thank You Baby" and "Paralyzed".

Her first album My First Time Around wasn't released until two years later featuring the hit "Girls Can't Do What the Guys Do."

The biggest hit of her career Clean Up Woman came a year later, which was certified gold barely days after her 18th birthday.

At the age of 23, she went on to win her first Grammy Award for Best Song, Where is the Love?

Wright continued writing and producing music for two decades, her final hit  No Pain, (No Gain) was released in 1988.

Wright also collaborated with talent in the industry including fellow Miami superstar Gloria Estefan, for whom she arranged the harmonies on the 1991 track Coming Out of the Dark, as well as Jennifer Lopez, Kelly Clarkson, and Joss Stone.

She served as the vocal coach of the girl group Danity Kane on "Making of the Band" (2006).

With her collaboration with The Roots titled Betty Wright: The Movie, Wright again came under spotlight in 2011. This was her first album in a decade.

She scored a Grammy nod for the song Surrender from the album. Her work has been sampled throughout the years by Beyonce, Mary J Blige, Afrika Bambaataa, and Chance the Rapper. Several names from the music industry such as Snoop Dogg, John Legend, and DJ Khaled condoled Wright's demise on social media.

Snoop shared a video of Wright singing "Tonight is the Night" and thanked his mentor for inviting him to "thankful Thursday's" at her Florida house years ago.

"I know god is pleased with your work. Tonight is the night you get to heavens gates. Long live. Betty Wright," he wrote on Instagram.

Legend said Wright will be missed.

"She was always so loving and giving to younger artists. Always engaged, always relevant," he tweeted.

Khaled shared a clip of his performance with Wright on the song "Holy Key" at the 2016 BET Hip Hop Awards.

"Betty Wright, you are an angel. You one of my realest friends I have! You are like a mom to me! You had my back from the very beginning! We made beautiful music together! Betty Wright is an icon! And the Mother of Miami," he wrote.

Wright was married three times - her final marriage was to reggae legend Noel 'King Sporty' Williams from 1985 until his death in 2015.

She had five children: Aisha McCray, Patrice Parker, Patrick Parker, Patrice Parker, and Chaka Azuri. Her son Patrick was shot to death on Christmas Day 2005 at the age of 21.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
July 26,2020

A gang has been spreading rumours about me in the Hindi film industry that is preventing him from getting work, says Academy award-winning music director A R Rahman.

Collaborations between him and the Hindi film industry have reduced as a result, he adds

The maestro had composed music for Sushant Singh Rajput's Dil Bechara said that the reason he is not doing a lot of work is that a gang has been spreading rumours about him which resulted in him getting fewer projects.

Rahman's comments come amidst a raging insider versus outsider debate in Bollywood following actor Sushant Singh Rajput's untimely demise last month.

During an interview with Radio Mirchi, the Oscar-winning music director was asked the reason for doing less Hindi films.

Rahman said there has been "misunderstanding" between him and filmmakers as some people have been spreading "false rumours" about him in the industry.

"See, I don’t say no to good movies, but I think there is a gang, which, due to misunderstandings, is spreading some false rumours. So when Mukesh Chhabra came to me, I gave him four songs in two days. He said, 'Sir, how many people said don’t go, don’t go (to him). They told me stories after stories'," he said.

"I heard that, and I said, 'yeah okay, now I understand why I am doing less (work) and why the good movies are not coming to me.' I am doing dark movies, because there is a whole gang working against me, without them knowing that they are doing harm," the composer added.

Rahman has composed the music for Rajput's last movie "Dil Bechara", which premiered on Disney+ Hotstar on Friday. The film, directed by Mukesh Chhabra, also features Sanjana Sanghi and Saif Ali Khan.

The composer further said that he is aware of people's expectations from him but the "gang" is getting in his way.

"People are expecting me to do stuff, but there is another gang of people preventing that from happening. It is fine because I believe in destiny. I believe that everything comes from God.

"So, I am taking my own movies and doing my other stuff. But all of you are welcome to come to me. You make beautiful movies, and you are welcome to come to me," Rahman added.

Dubbed ‘Mozart of Madras’, A R Rahman has composed soundtracks for movies like Swades, Dil Se, Guru, Rockstar and more recently Sushant Singh Rajput’s Dil Bechara. 

The composer won two Academy Awards in 2009 for his songs in the popular Hollywood movie, Slumdog Millionaire. The composer also received a Golden Globes Award for his work in this movie.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.