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Virat Kohli is the most valuable celebrity brand

Agencies
December 21, 2017

Mumbai, Dec 21: Indian cricket captain Virat Kohli has dethroned Bollywood superstar Shah Rukh Khan to become the most valuable celebrity brand in the country, with a brand value of USD 144 million registering a growth of 56 percent from last year, according to a report.

This increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index, according to the Duff & Phelps report Rise of the Millennials: India's Most Valuable Celebrity Brands.

"For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma," Duff & Phelps managing director and region leader - India, Japan and Southeast Asia Varun Gupta said.

Shah Rukh Khan slipped to the second rank, with a brand value of USD 106 million, down by nearly 20 percent as compared to 2016, while actress Deepika Padukone, valued at USD 93 million, retained her third rank.

Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.

Actor Akshay Kumar added seven new product brands to his portfolio and his brand value surged nearly 97 percent to reach USD 47 million in 2017.

Ace shuttler PV Sindhu is the first female sports personality to feature in the top 15 celebrities, occupying the 15th slot with a brand valuation of USD 15 million.

Former Indian cricket captain Mahendra Singh Dhoni is the only other sportsperson to feature in the top 15 list, taking the 13th position with a brand value of USD 21 million.

The total value of the top 15 celebrity brands is estimated to be USD 712 million, and sports celebrities contributed around 25 percent of the total celebrity brand value in 2017.

"While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at USD 180 million, account for nearly a quarter of the overall celebrity brand value of the top 15," Duff & Phelps director Aviral Jain pointed out.

Celebrities are believed to feature in close to 50 percent of all advertisements aired in India, the report said, adding that the number of products endorsed by the top 15 celebrities has seen a 14 percent growth over last year.

In 2016, the top 15 celebrities endorsed 205 products, which rose to 234 in 2017.

Female celebrity brand values contributed 25 percent of the total brand value of the top 15 celebrities, with Alia Bhatt leading the pack, adding two personal care brands, an e-commerce brand, and a food and beverage brand to her portfolio.

It also observed that millennials currently endorse 64 percent of the total brands endorsed by the top 15 celebrities and constitute 63 percent of the total brand value.

The top sectors using celebrity brand endorsers include personal care, food and beverages, automobiles, smartphones and clothing.

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coastaldigest.com news network
August 3,2020

Mumbai, Aug 3: In a significant statement, Mumbai Police chief Parambar Singh on Monday said that actor Sushant Singh Rajput was “emotionally disturbed” after the death of his ex-manager Disha Salian.

“When he saw his name being linked to Disha Salian’s death on social media, he was emotionally disturbed. He had met Disha Salian only once, he even asked his advocate who she was,” Singh told reporters in Mumbai.

According to him, Sushant Singh Rajput was conscious about what was appearing about him on social media.

Singh also rejected allegations that Mumbai police had not sealed the Bandra duplex flat where the actor ended his life.

“The flat was sealed on June 14 itself (the day of the suicide), the next day, on June 15, forensic teams and doctors visited the flat. Only after that, the flat was unsealed,” Singh said.

The police chief also ruled out that a party was held in the flat on June 13 evening. “We have the CCTV footage of June 13 and 14,” he said.

On the quarantining of Bihar IPS officer Vinay Tiwari in Mumbai, Singh said that he does not have knowledge of this. “The BMC should have knowledge of this. They look into quarantine issues, we do not,” he said.

Singh said that the investigations are ongoing and so far 56 statements have been recorded. “We are in touch with experts, doctors,” he said.

On the bank accounts, he said that during their investigations it has come to light that Rs 4.5 crore was there in the form of deposits.  “We have recorded the statement of his current chartered accountant, former chartered accountant, we have checked the bank statements, ledger,” he said, adding that investigations are still underway.

According to the FIR filed by Sushant Singh Rajput’s father Krishna Kumar Singh in Patna, his son’s money was swindled by his girlfriend Rhea Chakraborty and her family members.

“The Mumbai Police is investigating the case thoroughly, from all possible angles, including his family members, friends, doctors and others, besides the details of the financial transactions of Sushant’s bank accounts,” Singh said.

To a query on the name of a prominent Maharashtra politician being dragged in social media, Singh categorically said that the investigations have not shown any such thing.

Singh also said that the Mumbai police had “initially recorded” the statement of the family members. “The statements of father and sisters were recorded on June 16,” he said, however, added that they have not responded to requests later on.

He said that the Mumbai Police has extended all cooperation to the family. “Sushant Singh Rajput’s sister and brother-in-law met our joint commissioner of police. They wanted to go to the Pune bungalow in Pawna area. An assistant commissioner of police accompanied them,” he said.

Who is Disha Salian?

Disha Salian hails from Karnataka’s coastal district of Udupi. She was born in 1992 into a business family background. She reportedly migrated to Mumbai with her family at an early age. 

After completing her education, she worked in the Times of India Group for more than three years. She went on to become the celebrity manager at Media Vantage.

Apart from Sushant, she had great links with many popular celebrities like Bharti Singh, Alisha Panwar, and others.

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News Network
May 20,2020

New Delhi, May 20: Singer Justin Bieber on Wednesday thanked his Indian fans for showering love on his newly-launched song 'Stuck With U'.

The 26-year-old singer shared a video on Twitter, that featured many Indian music enthusiasts crooning and making their own individual creative videos with the song playing in the background.

In reaction to it, the 'Yummy' singer tweeted: "Thank You India"

Bieber and American singer Ariana Grande teamed up for the song earlier this month to help the people affected and who are in need during the ongoing coronavirus crisis.

The official music video was dropped on May 8. The romantic track marks the first collaboration of the duo.

The music video has cameos by the singer's partners and features many special moments shared by the couple amid lockdown.

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News Network
April 8,2020

Los Angeles, Apr 8: American folk legend John Prine has passed away due to the coronavirus complications. He was 73.

Prine, whose coronavirus diagnosis was revealed on March 17, died on Tuesday, his publicist told Variety.

His wife and manager, Fiona, had on April 3 posted on Twitter that Prine was severely ill after being admitted into intensive care unit of a hospital.

In a career spanning over half a century, Prine churned out heartfelt and unforgettable songs like Angel From Montgomery, Sweet Revenge and In Spite of Ourselves .

He was regarded as one of the greatest by many of his peers including Bob Dylan, Johnny Cash, Bruce Springsteen, Bette Midler and many other music legends.

Born on October 10, 1946 in Maywood, Illinois, the singer-songwritter emerged on the Chicago folk scene in the late 1960s, when he was discovered by country star Kris Kristofferson.

He is still remembered for his 1971 anti-war track Your Flag Decal Won't Get You Into Heaven Anymore , which came at the height of the Vietnam War and is still relevant to many till date.

In recent years, he had taken a step back from music but came back in 2018 with the album The Tree of Forgiveness . It was his first LP in 13 years.

Prine was a winner of two Grammy award for best contemporary folk albums -- The Missing Years (1991) and Fair & Square (2005). He was an inductee of the Songwriters Hall of Fame and also bestowed with Grammy Lifetime Achievement Award.

The news of his demise sent shockwaves across the music industry, with stars like Bruce Springsteen, Kacey Musgraves, Bonnie Raitt, Bette Midler and others paying their tributes to the legend.

Over here on E Street, we are crushed by the loss of John Prine. John and I were "New Dylans" together in the early 70s and he was never anything but the lovliest guy in the world. A true national treasure and a songwriter for the ages. We send our love and prayers to his family, Springsteen wrote in a post on Twitter.

While Musgraves posted, Heartbroken.

Raitt, who recorded Angel from Montgomery in the 1970s, said he is feeling crushed after learning about Prine's demise.

Words can't even come close. I'm crushed by the loss of my dear friend, John. My heart and love go out to Fiona and all the family. For all of us whose hearts are breaking, we will keep singing his songs and holding him near, he wrote.

Midler shared a news link about Prine, saying, He's gone.

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