Virat Kohli is the most valuable celebrity brand

Agencies
December 21, 2017

Mumbai, Dec 21: Indian cricket captain Virat Kohli has dethroned Bollywood superstar Shah Rukh Khan to become the most valuable celebrity brand in the country, with a brand value of USD 144 million registering a growth of 56 percent from last year, according to a report.

This increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index, according to the Duff & Phelps report Rise of the Millennials: India's Most Valuable Celebrity Brands.

"For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma," Duff & Phelps managing director and region leader - India, Japan and Southeast Asia Varun Gupta said.

Shah Rukh Khan slipped to the second rank, with a brand value of USD 106 million, down by nearly 20 percent as compared to 2016, while actress Deepika Padukone, valued at USD 93 million, retained her third rank.

Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.

Actor Akshay Kumar added seven new product brands to his portfolio and his brand value surged nearly 97 percent to reach USD 47 million in 2017.

Ace shuttler PV Sindhu is the first female sports personality to feature in the top 15 celebrities, occupying the 15th slot with a brand valuation of USD 15 million.

Former Indian cricket captain Mahendra Singh Dhoni is the only other sportsperson to feature in the top 15 list, taking the 13th position with a brand value of USD 21 million.

The total value of the top 15 celebrity brands is estimated to be USD 712 million, and sports celebrities contributed around 25 percent of the total celebrity brand value in 2017.

"While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at USD 180 million, account for nearly a quarter of the overall celebrity brand value of the top 15," Duff & Phelps director Aviral Jain pointed out.

Celebrities are believed to feature in close to 50 percent of all advertisements aired in India, the report said, adding that the number of products endorsed by the top 15 celebrities has seen a 14 percent growth over last year.

In 2016, the top 15 celebrities endorsed 205 products, which rose to 234 in 2017.

Female celebrity brand values contributed 25 percent of the total brand value of the top 15 celebrities, with Alia Bhatt leading the pack, adding two personal care brands, an e-commerce brand, and a food and beverage brand to her portfolio.

It also observed that millennials currently endorse 64 percent of the total brands endorsed by the top 15 celebrities and constitute 63 percent of the total brand value.

The top sectors using celebrity brand endorsers include personal care, food and beverages, automobiles, smartphones and clothing.

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News Network
April 8,2020

Los Angeles, Apr 8: American folk legend John Prine has passed away due to the coronavirus complications. He was 73.

Prine, whose coronavirus diagnosis was revealed on March 17, died on Tuesday, his publicist told Variety.

His wife and manager, Fiona, had on April 3 posted on Twitter that Prine was severely ill after being admitted into intensive care unit of a hospital.

In a career spanning over half a century, Prine churned out heartfelt and unforgettable songs like Angel From Montgomery, Sweet Revenge and In Spite of Ourselves .

He was regarded as one of the greatest by many of his peers including Bob Dylan, Johnny Cash, Bruce Springsteen, Bette Midler and many other music legends.

Born on October 10, 1946 in Maywood, Illinois, the singer-songwritter emerged on the Chicago folk scene in the late 1960s, when he was discovered by country star Kris Kristofferson.

He is still remembered for his 1971 anti-war track Your Flag Decal Won't Get You Into Heaven Anymore , which came at the height of the Vietnam War and is still relevant to many till date.

In recent years, he had taken a step back from music but came back in 2018 with the album The Tree of Forgiveness . It was his first LP in 13 years.

Prine was a winner of two Grammy award for best contemporary folk albums -- The Missing Years (1991) and Fair & Square (2005). He was an inductee of the Songwriters Hall of Fame and also bestowed with Grammy Lifetime Achievement Award.

The news of his demise sent shockwaves across the music industry, with stars like Bruce Springsteen, Kacey Musgraves, Bonnie Raitt, Bette Midler and others paying their tributes to the legend.

Over here on E Street, we are crushed by the loss of John Prine. John and I were "New Dylans" together in the early 70s and he was never anything but the lovliest guy in the world. A true national treasure and a songwriter for the ages. We send our love and prayers to his family, Springsteen wrote in a post on Twitter.

While Musgraves posted, Heartbroken.

Raitt, who recorded Angel from Montgomery in the 1970s, said he is feeling crushed after learning about Prine's demise.

Words can't even come close. I'm crushed by the loss of my dear friend, John. My heart and love go out to Fiona and all the family. For all of us whose hearts are breaking, we will keep singing his songs and holding him near, he wrote.

Midler shared a news link about Prine, saying, He's gone.

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News Network
May 1,2020

May 1: Rubbishing reports of hospitalisation, veteran actor Naseeruddin Shah on Thursday said he was "fine" and at home observing the nationwide lockdown.

Shah, 69, in a Facebook post, thanked people for their concern and reassured them about his health.

"I thank all those enquiring after my health and reassure them I am fine," he said.

"I'm at home and observing the lockdown. Please don't believe any rumours," he added.

"A Wednesday" actor's younger son Vivaan Shah also dismissed rumours about his father's health.

"He's alright. These are just rumours," Vivaan said.

Reports about Shah's health started surfacing on social media as the industry was coming to terms with the deaths of Irrfan Khan and Rishi Kapoor.

Rishi Kapoor, aged 67, died on Thursday in a hospital here after a two year-long battle with lukaemia, while Irrfan, 54, passed away on Wednesday due to neuroendocrine tumour, a rare form of cancer.

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News Network
April 14,2020

Mumbai, Apr 14: Maharashtra Health Minister Rajesh Tope has thanked Bollywood superstar Shah Rukh Khan for providing 25,000 personal protective equipment for health workers.

Khan on Monday provided the personal protective equipment (PPE) kits to the frontline medical staff in Maharashtra fighting to contain the novel coronavirus pandemic in the state.

Tope took to Twitter to thank the actor for the help.

Many thanks Mr. Shah Rukh Khan for your kind contribution of 25,000 PPE kits. This will go a long way in supporting our fight against COVID19 & protecting our frontline medical care team @iamsrk @MeerFoundation @CMOMaharashtra," he tweeted.

The actor and his wife Gauri Khan recently offered their four-storey personal office space for treating COVID-19 patients.

Khan had earlier announced various initiatives to help the country during the crisis.

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