Virat Kohli is the most valuable celebrity brand

Agencies
December 21, 2017

Mumbai, Dec 21: Indian cricket captain Virat Kohli has dethroned Bollywood superstar Shah Rukh Khan to become the most valuable celebrity brand in the country, with a brand value of USD 144 million registering a growth of 56 percent from last year, according to a report.

This increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index, according to the Duff & Phelps report Rise of the Millennials: India's Most Valuable Celebrity Brands.

"For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma," Duff & Phelps managing director and region leader - India, Japan and Southeast Asia Varun Gupta said.

Shah Rukh Khan slipped to the second rank, with a brand value of USD 106 million, down by nearly 20 percent as compared to 2016, while actress Deepika Padukone, valued at USD 93 million, retained her third rank.

Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.

Actor Akshay Kumar added seven new product brands to his portfolio and his brand value surged nearly 97 percent to reach USD 47 million in 2017.

Ace shuttler PV Sindhu is the first female sports personality to feature in the top 15 celebrities, occupying the 15th slot with a brand valuation of USD 15 million.

Former Indian cricket captain Mahendra Singh Dhoni is the only other sportsperson to feature in the top 15 list, taking the 13th position with a brand value of USD 21 million.

The total value of the top 15 celebrity brands is estimated to be USD 712 million, and sports celebrities contributed around 25 percent of the total celebrity brand value in 2017.

"While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at USD 180 million, account for nearly a quarter of the overall celebrity brand value of the top 15," Duff & Phelps director Aviral Jain pointed out.

Celebrities are believed to feature in close to 50 percent of all advertisements aired in India, the report said, adding that the number of products endorsed by the top 15 celebrities has seen a 14 percent growth over last year.

In 2016, the top 15 celebrities endorsed 205 products, which rose to 234 in 2017.

Female celebrity brand values contributed 25 percent of the total brand value of the top 15 celebrities, with Alia Bhatt leading the pack, adding two personal care brands, an e-commerce brand, and a food and beverage brand to her portfolio.

It also observed that millennials currently endorse 64 percent of the total brands endorsed by the top 15 celebrities and constitute 63 percent of the total brand value.

The top sectors using celebrity brand endorsers include personal care, food and beverages, automobiles, smartphones and clothing.

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News Network
May 8,2020

London, May 8: Actor Florence Pugh says the most terrifying aspect of starring in the upcoming superhero film "Black Widow" was doing the Russian accent.

In the Marvel Cinematic Universe's stand-alone film, the Oscar-nominated actor plays Yelena Belova, a sister-figure to Scarlett Johansson's Natasha Romanoff/ the titular Black Widow who was trained in the Red Room.

"I was scared because my Russian accent was going to be out there and I didn't know what it sounded like.

"I'm also playing a character who no-one's seen before but they've read about her. I didn't know whether people were going to hate me!" Pugh told ELLE UK for its June issue.

The 24-year-old actor also said the idea of joining the MCU itself was quite "daunting".

"When you think of Marvel, it's big and daunting. Especially being a relatively small actor to look at it and go, 'Oh! I'm going to be a part of this', that's a big decision," she said.

"Black Widow", which was scheduled to hit the theatres on May 1, will now release on November 6 due to the coronavirus pandemic.

Directed by Cate Shortland, the film also stars David Harbour and Rachel Weisz.

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coastaldigest.com news network
August 3,2020

Mumbai, Aug 3: In a significant statement, Mumbai Police chief Parambar Singh on Monday said that actor Sushant Singh Rajput was “emotionally disturbed” after the death of his ex-manager Disha Salian.

“When he saw his name being linked to Disha Salian’s death on social media, he was emotionally disturbed. He had met Disha Salian only once, he even asked his advocate who she was,” Singh told reporters in Mumbai.

According to him, Sushant Singh Rajput was conscious about what was appearing about him on social media.

Singh also rejected allegations that Mumbai police had not sealed the Bandra duplex flat where the actor ended his life.

“The flat was sealed on June 14 itself (the day of the suicide), the next day, on June 15, forensic teams and doctors visited the flat. Only after that, the flat was unsealed,” Singh said.

The police chief also ruled out that a party was held in the flat on June 13 evening. “We have the CCTV footage of June 13 and 14,” he said.

On the quarantining of Bihar IPS officer Vinay Tiwari in Mumbai, Singh said that he does not have knowledge of this. “The BMC should have knowledge of this. They look into quarantine issues, we do not,” he said.

Singh said that the investigations are ongoing and so far 56 statements have been recorded. “We are in touch with experts, doctors,” he said.

On the bank accounts, he said that during their investigations it has come to light that Rs 4.5 crore was there in the form of deposits.  “We have recorded the statement of his current chartered accountant, former chartered accountant, we have checked the bank statements, ledger,” he said, adding that investigations are still underway.

According to the FIR filed by Sushant Singh Rajput’s father Krishna Kumar Singh in Patna, his son’s money was swindled by his girlfriend Rhea Chakraborty and her family members.

“The Mumbai Police is investigating the case thoroughly, from all possible angles, including his family members, friends, doctors and others, besides the details of the financial transactions of Sushant’s bank accounts,” Singh said.

To a query on the name of a prominent Maharashtra politician being dragged in social media, Singh categorically said that the investigations have not shown any such thing.

Singh also said that the Mumbai police had “initially recorded” the statement of the family members. “The statements of father and sisters were recorded on June 16,” he said, however, added that they have not responded to requests later on.

He said that the Mumbai Police has extended all cooperation to the family. “Sushant Singh Rajput’s sister and brother-in-law met our joint commissioner of police. They wanted to go to the Pune bungalow in Pawna area. An assistant commissioner of police accompanied them,” he said.

Who is Disha Salian?

Disha Salian hails from Karnataka’s coastal district of Udupi. She was born in 1992 into a business family background. She reportedly migrated to Mumbai with her family at an early age. 

After completing her education, she worked in the Times of India Group for more than three years. She went on to become the celebrity manager at Media Vantage.

Apart from Sushant, she had great links with many popular celebrities like Bharti Singh, Alisha Panwar, and others.

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News Network
February 2,2020

Feb 2: After creating a buzz with her recent low-key marriage, actor and model Pamela Anderson recently broke off her marriage with famous movie mogul Jon Peters, after just 12 days the wedding, reported Fox News.

The couple got married on January 20 in Malibu, California in a private marriage ceremony.

The Hollywood Reporter broke the news of the couple's split on Saturday stating that the pair has decided to "uncouple."

"I have been moved by the warm reception to Jon and my union. We would be very grateful for your support as we take some time apart to reevaluate what we want from life and from one another," Fox News quoted Anderson saying.

"Life is a journey and love is a process. With that universal truth in mind, we have mutually decided to put off the formalization of our marriage certificate and put our faith in the process, "she added.

Fox News further quoted a source close to Anderson as saying, "She's known Jon forever, but she never lived with him, contrary to some reports. And until you live with someone... Well, let's just say Pamela asked for a break. She is heading back to her compound in Ladysmith, Canada, to be with her family."

According to Fox News, the couple did not have any official marriage license.

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