Virat Kohli is the most valuable celebrity brand

Agencies
December 21, 2017

Mumbai, Dec 21: Indian cricket captain Virat Kohli has dethroned Bollywood superstar Shah Rukh Khan to become the most valuable celebrity brand in the country, with a brand value of USD 144 million registering a growth of 56 percent from last year, according to a report.

This increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index, according to the Duff & Phelps report Rise of the Millennials: India's Most Valuable Celebrity Brands.

"For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma," Duff & Phelps managing director and region leader - India, Japan and Southeast Asia Varun Gupta said.

Shah Rukh Khan slipped to the second rank, with a brand value of USD 106 million, down by nearly 20 percent as compared to 2016, while actress Deepika Padukone, valued at USD 93 million, retained her third rank.

Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.

Actor Akshay Kumar added seven new product brands to his portfolio and his brand value surged nearly 97 percent to reach USD 47 million in 2017.

Ace shuttler PV Sindhu is the first female sports personality to feature in the top 15 celebrities, occupying the 15th slot with a brand valuation of USD 15 million.

Former Indian cricket captain Mahendra Singh Dhoni is the only other sportsperson to feature in the top 15 list, taking the 13th position with a brand value of USD 21 million.

The total value of the top 15 celebrity brands is estimated to be USD 712 million, and sports celebrities contributed around 25 percent of the total celebrity brand value in 2017.

"While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at USD 180 million, account for nearly a quarter of the overall celebrity brand value of the top 15," Duff & Phelps director Aviral Jain pointed out.

Celebrities are believed to feature in close to 50 percent of all advertisements aired in India, the report said, adding that the number of products endorsed by the top 15 celebrities has seen a 14 percent growth over last year.

In 2016, the top 15 celebrities endorsed 205 products, which rose to 234 in 2017.

Female celebrity brand values contributed 25 percent of the total brand value of the top 15 celebrities, with Alia Bhatt leading the pack, adding two personal care brands, an e-commerce brand, and a food and beverage brand to her portfolio.

It also observed that millennials currently endorse 64 percent of the total brands endorsed by the top 15 celebrities and constitute 63 percent of the total brand value.

The top sectors using celebrity brand endorsers include personal care, food and beverages, automobiles, smartphones and clothing.

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Agencies
March 3,2020

Chennai, Mar 3: Makkal Needhi Maiyam president and actor Kamal Hassan on Tuesday appeared before Chennai Police on Tuesday in connection the deaths last month of three people on the set of the movie, 'Indian 2'.

Hassan appeared before Chennai Police Commissioner in Egmore to record his statement.

Three people died while around 10 suffered injuries when a crane collapsed while shooting of the film was underway in Chennai at EVP Studios on February 19.

Madhu, personal assistant to director Shankar, Krishna, assistant director, and a staffer Chandran, lost their lives in the incident.

In an open letter, "Indian 2" Director S Shankar announced Rs 1 crore as financial assistance to the kin of the deceased.

'Indian 2' stars Kamal Haasan, Kajal Agarwal, Rakul Preet, Siddharth, Priya Bhavani Shankar, Delhi Ganesh and Nedumudi Venu in prominent roles.

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News Network
February 6,2020

Los Angeles, Feb 6: U.S. silver screen legend Kirk Douglas, the son of Jewish Russian immigrants who rose through the ranks to become one of Hollywood's biggest stars, has died, his family said Wednesday. He was 103.

One of the last survivors of the golden age of cinema and the father of Oscar-winning actor and film-maker Michael Douglas, the Spartacus actor was renowned for the macho tough guy roles he took on in around 90 movies over a six-decade career.

"It is with tremendous sadness that my brothers and I announce that Kirk Douglas left us today at the age of 103," Michael Douglas said in a statement posted to Facebook.

"To the world he was a legend, an actor from the golden age of movies who lived well into his golden years, a humanitarian whose commitment to justice and the causes he believed in set a standard for all of us to aspire to."

Douglas was Oscar-nominated for his roles as a double-crossing and womanizing boxer in Champion (1949), a ruthless movie producer in The Bad and the Beautiful (1952) and tortured artist Vincent Van Gogh in Lust for Life (1956).

But his only Academy Award came in 1995 -- an honorary lifetime achievement statuette "for 50 years as a creative and moral force in the motion picture community."

Douglas is survived by second wife Anne Buydens, 100, and three sons. A fourth child, Eric, died of a drug overdose in his 40s, in 2004.

"(To) me and my brothers Joel and Peter he was simply Dad, to Catherine (Zeta-Jones), a wonderful father-in-law, to his grandchildren and great grandchild their loving grandfather, and to his wife Anne, a wonderful husband," said Michael.

"Kirk's life was well lived, and he leaves a legacy in film that will endure for generations to come, and a history as a renowned philanthropist who worked to aid the public and bring peace to the planet."

Kirk Douglas rose to the heights of Hollywood from an impoverished childhood as the son of Jewish Russian immigrants.

He was one of the last survivors of the golden age of cinema, often portraying the macho and not-always-likeable tough guy in around 90 movies over a six-decade career.

With charming dimples and a cleft chin, Douglas was a renowned ladies' man but also admitted to being angry into adulthood because of his difficult New York childhood.

"I still have anger in me," he said in a New York Times article in 1988 after the release of his first autobiography.

"I think I'm loath to let it go because I think that anger was the fuel I used in accomplishing what I wanted to do; you see it in my films, you see it in imitations people do of me."

Screen legend

The role that perhaps immortalized him as a star was that of a rebellious Roman Empire slave turned gladiator in the 1960 epic Spartacus.

Douglas also produced the film, which took four Oscars. He won praise for listing in the credits the real name of Hollywood screenwriter Dalton Trumbo, who was blacklisted for his Communist sympathies and wrote under a pen name.

There were Oscar nominations for his roles as a double-crossing and womanizing boxer in Champion (1949), a ruthless movie producer in The Bad and the Beautiful (1952) and of tortured artist Vincent Van Gogh in Lust for Life (1956).

But his only Oscar came in 1995 as an honorary lifetime achievement award "for 50 years as a creative and moral force in the motion picture community."

Other major acting roles were as a French private in a botched suicidal mission in World War I in Paths of Glory (1957) and American Western legend Doc Holliday in Gunfight at the O.K. Corral (1957).

"Often cast as a villain, amoral climber or self-obsessed grabber, Kirk Douglas took care to color his hard edges with suggestions of pain, wit and sympathy," says American Film Institute, which ranks him as 17th on its list of the greatest male screen legends.

In the 1970s he stood behind the camera, directing Scalawag (1973) and Posse (1975).

He also took up writing, penning his first autobiography The Ragman's Son in 1988 and following with around 10 other titles.

In the autobiography, Douglas writes: "I always worked in the theory that when you play a weak character, find a moment when he's strong. And if you're playing a strong character, find a moment when he's weak."

Tough childhood

Douglas was born in New York on December 9, 1916 to illiterate Jewish Russian immigrants, an only boy with six sisters.

He started out as Issur Danielovitch, later Izzy Demsky. It was tough, he recounted later, with the family poor, anti-Semitism rife and his distant alcoholic father forced to earn a living as a ragman.

"In a sense, I've always felt on the outside, looking in," he said in the New York Times article.

"It's my background, damn it. My father was an illiterate Russian immigrant, a ragman, the lowest rung on the economic scale."

His dream of a way out was through acting and he started in high school, eventually entering the American Academy of Dramatic Arts and changing his name along the way.

To survive he took jobs as a waiter, labourer and porter. In 1941 he hit Broadway but his budding career was interrupted by service in the Navy. After the war, he headed for Hollywood.

His romantic conquests were many, although he once said he had never counted, and included starls such as Rita Hayworth, Marlene Dietrich, Joan Crawford and Ava Gardner.

Douglas' four sons followed him into cinema.

Oscar-winning actor and producer Michael and Joel were from a marriage to actress Diana Webster, whom he divorced in 1951.

Three years later he married Belgian-American Anne Buydens, having Peter and then Eric, who died in 2004 from an accidental overdose.

Douglas has also brushed death: he survived a helicopter crash in 1991 and a massive stroke in 1996 that nearly robbed him of speech.

Around the time of his 100th birthday in 2016, he attributed his remarkable longevity to his second marriage.

"I was lucky enough to find my soulmate 63 years ago, and I believe our wonderful marriage and our nightly 'golden hour' chats have helped me survive all things," he said in celebrity magazine Closer Weekly.

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News Network
April 2,2020

New Delhi, Apr 2: Singer-songwriter Justin Bieber on Thursday announced that he is postponing all of his scheduled 2020 concerts for his 'Changes Tour' due to the global outbreak of coronavirus.

The singer took to Instagram and posted a statement on the platform to make an announcement in the regard.

"In light of the current public health crisis. And with the deepest concern for all those being affected. Justin Bieber will be postponing all currently scheduled 2020 dates for the changes tour," read a statement.

"While Justin -along with his band. Dancers and crew - has been hard at work preparing an amazing show. He has always put the health and well-being of his fans first and foremost," the statement further read.

The statement also said that the 'Cold Water' singer, "is anxiously awaiting the opportunity to get back out on the road and perform in a space that is safe for everyone."
Bieber asked all his fans to hold on to their tickets as the dates of the tour will soon be rescheduled.

According to the World Health Organisation, COVID-19 has affected over 8,27,419 people globally and has spread to almost 206 countries.

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