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Virat Kohli is the most valuable celebrity brand

Agencies
December 21, 2017

Mumbai, Dec 21: Indian cricket captain Virat Kohli has dethroned Bollywood superstar Shah Rukh Khan to become the most valuable celebrity brand in the country, with a brand value of USD 144 million registering a growth of 56 percent from last year, according to a report.

This increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index, according to the Duff & Phelps report Rise of the Millennials: India's Most Valuable Celebrity Brands.

"For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma," Duff & Phelps managing director and region leader - India, Japan and Southeast Asia Varun Gupta said.

Shah Rukh Khan slipped to the second rank, with a brand value of USD 106 million, down by nearly 20 percent as compared to 2016, while actress Deepika Padukone, valued at USD 93 million, retained her third rank.

Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.

Actor Akshay Kumar added seven new product brands to his portfolio and his brand value surged nearly 97 percent to reach USD 47 million in 2017.

Ace shuttler PV Sindhu is the first female sports personality to feature in the top 15 celebrities, occupying the 15th slot with a brand valuation of USD 15 million.

Former Indian cricket captain Mahendra Singh Dhoni is the only other sportsperson to feature in the top 15 list, taking the 13th position with a brand value of USD 21 million.

The total value of the top 15 celebrity brands is estimated to be USD 712 million, and sports celebrities contributed around 25 percent of the total celebrity brand value in 2017.

"While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at USD 180 million, account for nearly a quarter of the overall celebrity brand value of the top 15," Duff & Phelps director Aviral Jain pointed out.

Celebrities are believed to feature in close to 50 percent of all advertisements aired in India, the report said, adding that the number of products endorsed by the top 15 celebrities has seen a 14 percent growth over last year.

In 2016, the top 15 celebrities endorsed 205 products, which rose to 234 in 2017.

Female celebrity brand values contributed 25 percent of the total brand value of the top 15 celebrities, with Alia Bhatt leading the pack, adding two personal care brands, an e-commerce brand, and a food and beverage brand to her portfolio.

It also observed that millennials currently endorse 64 percent of the total brands endorsed by the top 15 celebrities and constitute 63 percent of the total brand value.

The top sectors using celebrity brand endorsers include personal care, food and beverages, automobiles, smartphones and clothing.

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Agencies
July 27,2020

Mumbai, Jul 27: Action director Parvez Khan, known for his work in films like Sriram Raghavan's Andhadhun and Badlapur, died on Monday after suffering a massive heart attack. He was 55. 

Parvez, who worked in the industry since 1986, was rushed to Ruby Hospital after he complained of chest pain, his longtime associate Nishant Khan told PTI. "He suffered a major heart attack in the morning. He was rushed to the hospital but was pronounced dead. He didn't have any health issues but felt chest pain last night," Nishant said.

Filmmaker Hansal Mehta, who worked with Parvez in the National Award winning 2013 drama Shahid, said the action director was extremely skilled. "Just heard that action director Parvez Khan is no more. We had worked together in Shahid where he executed the riots sequence in a single take. Very skilful, energetic and a good man. RIP Parvez. Your voice still rings in my ears," Hansal tweeted. 

Parvez started his career by assisting action director Akbar Bakshi in films like Akshay Kumar's Khiladi (1992), Shah Rukh Khan's Baazigar (1993) and Bobby Deol-starrer Soldier in 1998. It was with Ram Gopal Varma's Ab Tak Chhappan in 2004 that he started working independently and went on to have a long-standing collaboration with filmmaker Sriram Raghavan in films such as Johnny Gaddaar (2007), Saif Ali Khan-starrer Agent Vinod in 2012 and Badlapur, featuring Varun Dhawan. He is survived by wife, son, daughter-in-law and a granddaughter.

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News Network
April 19,2020

Mumbai, Apr 19: It is important to stay united and have faith in each other to fight the coronavirus pandemic, veteran lyricist-screenwriter Javed Akhtar said on Sunday, expressing concerns over the attack on healthcare workers and cases of communal tension in the country.

In a video shared by Akhtar's wife, veteran actor Shabana Azmi on Twitter, the writer urged people to stand together in this time of crisis.

"The country is undergoing a crisis at this point of time. To fight this crisis called coronavirus, it is important for us to be united. If we will keep suspecting each other or won't understand each other's intentions, there will be no unity, then how will we fight it?

"You must salute these doctors who are endangering their lives to test you. Unless you get tested, you will not know whether you have the disease or not. You can be treated only after that. It's a matter of stupidity that, I've heard, people are pelting stones on those doctors. This should not be done," Akhtar said in the 2 minute-long clip.

The 75-year-old lyricist also said that targeting a particular community defeats the goal of unity.

"I also hear that shops of a particular community are being shut, 'thelas' are being overturned or people are hit so that they can flee. This is not how unity works. We will have to believe each other. We all are citizens of this country," he said.

Akhtar appealed to the Muslim community to offer prayers from home in the holy month of Ramzan, which will begin from April 24 or April 25.

"I request all the Muslim brothers that now that Ramzan is coming, please say your prayers but make sure that this doesn't cause problems to anyone else. The prayers that you do in the mosque, you can do that at home. According to you, the house, the ground, this all has been made by Him. Then you can do your prayers anywhere," he said.

"Ensure that your speech, slogans and deeds don't create any suspicion in the minds of others. And to all the other citizens of the country, I'd say please have faith in each other, practice unity, don't resort to hatred. Only with the help of love and trust, we will be able to fight with the coronavirus," he added.

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News Network
June 27,2020

New Delhi, Jun 27: Priyanka Chopra Jonas on Friday condemned the alleged custodial deaths of a man and his son who were arrested for allegedly violating lockdown restrictions in Tuticorin district of Tamil Nadu on June 19.

The 37-year-old actor who is currently staying with her husband Nick Jonas in America took to Twitter to post her statement and asked for the guilty to be punished.

"Reeling from what I'm hearing. Absolutely stunned, sad, and angry. No human being deserves such brutality, whatever be their crime," said Jonas.

"The guilty must not be allowed to go unpunished. We need facts. I cannot even begin to imagine what the family must be going through," she added.

Priyanka went on to urge people to use their collective voice to seek justice for the deceased.

"Sending strength and prayers. We need to use our collective voices to seek #JusticeForJayarajandBennicks," her statement further read.

The father-son duo from Tuticorin was allegedly brutally punished by the police before succumbing to injuries.

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