Virat Kohli is the most valuable celebrity brand

Agencies
December 21, 2017

Mumbai, Dec 21: Indian cricket captain Virat Kohli has dethroned Bollywood superstar Shah Rukh Khan to become the most valuable celebrity brand in the country, with a brand value of USD 144 million registering a growth of 56 percent from last year, according to a report.

This increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index, according to the Duff & Phelps report Rise of the Millennials: India's Most Valuable Celebrity Brands.

"For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma," Duff & Phelps managing director and region leader - India, Japan and Southeast Asia Varun Gupta said.

Shah Rukh Khan slipped to the second rank, with a brand value of USD 106 million, down by nearly 20 percent as compared to 2016, while actress Deepika Padukone, valued at USD 93 million, retained her third rank.

Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.

Actor Akshay Kumar added seven new product brands to his portfolio and his brand value surged nearly 97 percent to reach USD 47 million in 2017.

Ace shuttler PV Sindhu is the first female sports personality to feature in the top 15 celebrities, occupying the 15th slot with a brand valuation of USD 15 million.

Former Indian cricket captain Mahendra Singh Dhoni is the only other sportsperson to feature in the top 15 list, taking the 13th position with a brand value of USD 21 million.

The total value of the top 15 celebrity brands is estimated to be USD 712 million, and sports celebrities contributed around 25 percent of the total celebrity brand value in 2017.

"While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at USD 180 million, account for nearly a quarter of the overall celebrity brand value of the top 15," Duff & Phelps director Aviral Jain pointed out.

Celebrities are believed to feature in close to 50 percent of all advertisements aired in India, the report said, adding that the number of products endorsed by the top 15 celebrities has seen a 14 percent growth over last year.

In 2016, the top 15 celebrities endorsed 205 products, which rose to 234 in 2017.

Female celebrity brand values contributed 25 percent of the total brand value of the top 15 celebrities, with Alia Bhatt leading the pack, adding two personal care brands, an e-commerce brand, and a food and beverage brand to her portfolio.

It also observed that millennials currently endorse 64 percent of the total brands endorsed by the top 15 celebrities and constitute 63 percent of the total brand value.

The top sectors using celebrity brand endorsers include personal care, food and beverages, automobiles, smartphones and clothing.

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News Network
February 21,2020

Los Angeles, Feb 21: Nepalese-Australian actor Dichen Lachman has joined the cast of the third film in the Jurassic World franchise.

Lachman, best known for Netflix series Altered Carbon and TNT show Animal Kingdom, is the latest addition to the Colin Trevorrow-directed picture, reported Deadline.

Universal Pictures and Amblin Entertainment project will see Chris Pratt and Bryce Dallas Howard reprise their roles. Mamoudou Athie and DeWanda Wise are also part of the cast.

The movie marks the return of original Jurassic Park stars Sam Neill, Laura Dern and Jeff Goldblum.

Trevorrow has co-written the script of the new film with Emily Carmichael. He will also executive produce the film with Steven Spielberg.

Jurassic World 3 hits theatres on June 11, 2021.

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News Network
January 27,2020

Los Angeles, Jan 27: Pop-rock innovator Billie Eilish on Sunday bested a packed field to win the Grammy for Song of the Year -- which honors songwriters -- for her hit "Bad Guy."

The 18-year-old beat veteran acts Lady Gaga, Taylor Swift and Lana Del Rey along with newcomers Lewis Capaldi and Lizzo to take home the coveted honor.

She shares the prize with her older brother Finneas O'Connell, her primary creative collaborator.

The pair were gracious onstage, with Eilish telling her fellow nominees: "I grew up watching all of you."

"We just make music in a bedroom together," said O'Connell. "We still do that and they let us do that. (...) This is to all of the kids making music in your bedrooms today -- you're going to get one of these."

Eilish was among this year's most nominated artists with six nods, and is the youngest person ever nominated in all four of the top categories.

Best song was her second award of the night. She won earlier for best pop vocal album for "when we all fall asleep, where do we go?"

Before she released the album in March 2019, Eilish had already assembled a fervent online following for her bold, often haunting pop sound.

In August, Eilish became the first musician born in the 2000s to top the Billboard Hot 100, when she dethroned Lil Nas X, who spent a record-breaking 19 weeks at the top with viral hit "Old Town Road."

The artist named Billboard's 2019 Woman of the Year has also written and will perform the theme song for the upcoming James Bond film "No Time To Die."

"I feel like I'm not supposed to be here," she told E! television on the red carpet before the gala. "Life is weird."

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News Network
June 9,2020

Bengaluru, Jun 9: There’s no denying the fact that Sudeep is one of the most popular and sought-after names in Kannada cinema. The versatile actor has won the love of fans due to his ‘pan-India’ look and impressive selection of roles. A self-made star, he paid his dues before making it big in Sandalwood. The Bachchan actor had, some time ago, told Film Companion that his initial years in the industry were anything but easy.

 The mass hero revealed that his first two movies never saw the light of the day as they were abandoned midway. Following the setback, he finally made his Kannada debut with V Umakanth’s Thayavva and began a new chapter in life. Sadly, the film sank without a trace and was removed from theatres within three days of its release.

“My first two films did not see the light of the day while the third one did not see people,” he added.

Sudeep ultimately tasted success with the 2001 release Huchcha and the rest is history. Over the years, ‘Deepanna’ has starred in several commercially successful movies and proved that he is a certified ‘A-lister’. The star has also made an impact in non-Kannada movies like Rann and Eega, expanding his fanbase big time.

Coming to the present, Sudeep was last seen in the Bollywood biggie Dabangg 3 that did decent business at the box office. The actioner saw him share screen space with Salman Khan, giving fans a reason to rejoice. The cast included Arbaaz Khan and Sonakshi Sinha.

He will be turning his attention to the Kannada biggie Kotigobba 3, the third instalment of the Kotigobba series. The film, directed by Shiva Karthik, is one of the biggest movies of the year. It features Shraddha Das, Madonna Sabastian and Aftab Shivdasani in key roles.  He  will also be seen in the Anup Bhandari-directed Phantom.

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