Virat Kohli is the most valuable celebrity brand

Agencies
December 21, 2017

Mumbai, Dec 21: Indian cricket captain Virat Kohli has dethroned Bollywood superstar Shah Rukh Khan to become the most valuable celebrity brand in the country, with a brand value of USD 144 million registering a growth of 56 percent from last year, according to a report.

This increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index, according to the Duff & Phelps report Rise of the Millennials: India's Most Valuable Celebrity Brands.

"For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma," Duff & Phelps managing director and region leader - India, Japan and Southeast Asia Varun Gupta said.

Shah Rukh Khan slipped to the second rank, with a brand value of USD 106 million, down by nearly 20 percent as compared to 2016, while actress Deepika Padukone, valued at USD 93 million, retained her third rank.

Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.

Actor Akshay Kumar added seven new product brands to his portfolio and his brand value surged nearly 97 percent to reach USD 47 million in 2017.

Ace shuttler PV Sindhu is the first female sports personality to feature in the top 15 celebrities, occupying the 15th slot with a brand valuation of USD 15 million.

Former Indian cricket captain Mahendra Singh Dhoni is the only other sportsperson to feature in the top 15 list, taking the 13th position with a brand value of USD 21 million.

The total value of the top 15 celebrity brands is estimated to be USD 712 million, and sports celebrities contributed around 25 percent of the total celebrity brand value in 2017.

"While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at USD 180 million, account for nearly a quarter of the overall celebrity brand value of the top 15," Duff & Phelps director Aviral Jain pointed out.

Celebrities are believed to feature in close to 50 percent of all advertisements aired in India, the report said, adding that the number of products endorsed by the top 15 celebrities has seen a 14 percent growth over last year.

In 2016, the top 15 celebrities endorsed 205 products, which rose to 234 in 2017.

Female celebrity brand values contributed 25 percent of the total brand value of the top 15 celebrities, with Alia Bhatt leading the pack, adding two personal care brands, an e-commerce brand, and a food and beverage brand to her portfolio.

It also observed that millennials currently endorse 64 percent of the total brands endorsed by the top 15 celebrities and constitute 63 percent of the total brand value.

The top sectors using celebrity brand endorsers include personal care, food and beverages, automobiles, smartphones and clothing.

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News Network
June 15,2020

Mumbai, Jun 15: Maharashtra police's cyber department has asked people to refrain from circulating online pictures of the body of actor Sushant Singh Rajput, who was found hanging in his apartment in Mumbai's Bandra area.

Terming it as a "disturbing trend", it warned that circulation of such pictures could attract legal action.

Rajput, 34, was found hanging in his apartment on Sunday, sending shockwaves rippling through the Hindi film industry and elsewhere.

Later, some people circulated pictures of the actor's body on social media platforms, following which the state police's cyber department said it was in "bad taste".

A disturbing trend has been observed on Social Media platforms by Maharashtra Cyber that pictures of deceased actor Sushant Singh Rajput are being circulated, which are disturbing and in bad taste," it tweeted late Sunday night.

"It is emphasised that circulation of such pictures is against legal guidelines and court directions, and are liable to invite legal action," it added.

Urging netizens to refrain from posting such photos, the cyber department said the pictures already circulated should be deleted henceforth.

"In the digital age, every piece of information we read or watch needs to be cross-checked, verified and we all have to be careful before believing or forwarding them," it said.

After the actor's death, police said no note was found at the spot.

Police sources also said they did not find any foul play in their initial investigation.

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Agencies
June 14,2020

Chennai, Jun 14: Tamil Nadu Police has recovered about 100 bottles of liquor from the car of actor Ramya Krishnan, who had starred in movies like Bahubali, Padaiappa and others.

According to the police, the actor was traveling in the car at the time on the East Coast Road (ECR) where they were carrying out vehicle checks on Thursday.

The police found about 100 liquor bottles in the car boot and when queried Ramya Krishnan said she was unaware of the bottles.

Later the police confiscated the bottles and arrested the driver Selvakumar who said the liquor was bought at the Tamil Nadu government-run liquor shop.

The government has not allowed the opening of the Tasmac shops in Chennai.

Another driver came and drove the actor back to Chennai.

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News Network
July 9,2020

Mumbai, Jul 8: Veteran Actor-comedian Jagdeep, best known for his role as Soorma Bhopali in "Sholay", died on Wednesday at his residence. He was 81.

The actor, whose real name is Syed Ishtiaq Ahmed Jafri, was not keeping well. "He passed away at 8: 30 pm at his residence in Bandra. He was not keeping well due to age related issues," producer Mehmood Ali, a close family friend, told news agency.

Jagdeep appeared in around 400 films but it is his role as Soorma Bhopali in 1975 film "Sholay" that is etched in audiences' minds even today. He also played memorable roles in "Purana Mandir" and in "Andaz Apna Apna" as Salman Khan's father.

Better known by his stage name Jagdeep, the actor also directed the movie "Soorma Bhopali" with his character as the protagonist. He is survived by two sons - Javed and Naved.

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