Vodafone uses Smith's ball-tampering shame in ad

Agencies
December 20, 2018

Melbourne, Dec 20: Disgraced former Australia captain Steve Smith has tied up with the local arm of Britain's Vodafone Group in an advertising campaign that leverages the nation's ball-tampering shame for marketing purposes.

Smith, along with former vice-captain David Warner and Cameron Bancroft, remains banned from international and state-level cricket in Australia as he serves out a 12-month suspension for his part in the Cape Town scandal.

Vodafone Australia's "Gutsy is calling" commercial starts with a voice overlay of Smith's tearful apology when he fronted the media upon his return home from South Africa before cutting to scenes of him playing for local club Sutherland and conducting a coaching clinic.

"Everything I dreamed of, everything I was a part of was just falling to pieces," Smith says in the commercial.

"I was in a pretty dark space. It was just about being upfront and honest and taking responsibility.

"I've certainly had some difficult days. But it's OK to be vulnerable. Everyone makes mistakes. It's about the way you respond to it that's really important."

It concludes with Smith saying: "I want to come back better than I was."

Smith has shunned interviews since returning home from South Africa in disgrace but is set to front the media on Friday before training with Sydney Sixers, a local team in Australia's 'Big Bash' Twenty20 tournament.

Smith is also banned from playing in the Big Bash, which is sponsored by Vodafone Australia.

Local media reported Smith was donating his fee for the advertisement to a local charity for men's mental health.

The advertisement -- and Smith's participation in it -- was quick to draw criticism from local media pundits and drew mixed responses on social media.

"Don't use mental illness to try and flog off some phones," 3AW radio host Justin Smith said on the Melbourne station.

"Looking at this tacky rubbish, I wonder if he's learnt anything at all."

Vodafone Australia responded to criticism from one Twitter user, saying the company was supporting Smith "in his mission to spread awareness about mental health for young Australians."

Australia, now led by Smith's replacement Tim Paine, is tied 1-1 in the current four-match test series against India ahead of the third contest in Melbourne starting next week.

Smith and Warner are suspended until the end of March, 2019.

Bancroft's ban expires on Dec. 29.

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Agencies
August 6,2020

New Delhi, Aug 6: The BCCI on Thursday suspended the IPL title sponsorship deal with Chinese mobile phone company Vivo for the event's upcoming edition amid heightened tensions in Sino-India diplomatic ties.

The BCCI sent out a one-line statement, without giving details, saying that Vivo would not be associated with the IPL this year. "The Board of Control for Cricket in India (BCCI) and vivo Mobile India Pvt Ltd have decided to suspend their partnership for Indian Premier League in 2020," the statement said.

Meanwhile, Vivo released its own statement saying that the two entities "have mutually decided to pause their partnership for the 2020 season".

Vivo won the IPL title sponsorship rights for five years from 2018 to 2022 for a reported sum of Rs 2,190 crore, approximately Rs 440 crore per annum.

The two parties are now working out a plan in which Vivo might come back for a fresh three-year period starting 2021 on revised terms.

However, a top BCCI official offered a different view. "Here we are talking about diplomatic tensions and you expect that after November, when IPL ends and before the next IPL starts in April 2021, there would be no anti-China sentiment? Are we serious?" a veteran BCCI official said on conditions of anonymity.

The anti-China sentiment in the country peaked after the violent face-off between the Indian and Chinese troops in eastern Ladakh. India lost 20 soldiers in the clash, while China also acknowledged unspecified casualties.

The stand-off at the Line of Actual Control (LAC) caused outrage across India with several calls for boycotts of Chinese companies and products.

The BCCI is now likely to float a tender for new IPL title sponsors as mandated by its constitution. The glitzy T20 league starts on Sept. 19 in the UAE, forced out of India due to the rising COVID-19 cases.

The new development is in stark contrast to what came out of Sunday's IPL's Governing Council meeting, where it was decided that Vivo, along with all the other sponsors, will remain on board.

This was after the BCCI had announced in June that all sponsorship deals pertaining to IPL will be reviewed in the aftermath of the clash in the Galwan Valley.

However, after Sunday's meeting, there was a huge backlash on social media about the BCCI holding on to Vivo.

Both parties then began thrashing out an amicable separation plan, at least for this season.

However, the end of this deal could spell losses for the franchises as they get a substantial share from the sponsorship pool. Half of the annual Vivo sponsorship money is distributed equally among eight franchises, which comes to Rs 27.5 crore.

"As of now, it will be very difficult for the BCCI to match the sponsorship amount at such short notice. Therefore, both BCCI and the franchises should be prepared to lose out on some money -- BCCI more but each franchise from Vivo's exit will potentially lose 15 crore," the official said.

"This year will be difficult for everyone but the show must go on," the official said.

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Agencies
January 26,2020

Mumbai, Jan 26: Boxing great Mary Kom has been selected for the Padma Vibhushan, the country's second highest civilian award. Olympic silver medallist and reigning badminton World Champion PV Sindhu has been named for Padma Bhushan as the names of Padma awardees were disclosed on Saturday on the eve of the 71st Republic Day.

Rated as one of the most successful amateur boxers of all time, Mary Kom won bronze at the 2012 London Olympics and has won gold at the boxing World Championships for a record six times. She has won a total of eight medals at the World Championships, the most recent of which came in October 2019 in Ulan Ude, Russia. The 36-year-old is now looking to qualify for the 2020 Tokyo Olympics.

Sindhu became the only Indian woman to win an Olympic silver when she reached the final of the women's singles event at the 2016 Olympics in Rio de Janeiro, Brazi. In August last year, the 24-year-old became the first Indian to win gold at the badminton World Championships.

She has also won two silver and two bronze medals at the World's in the past, thus making her only the second woman after Chinese two-time Olympic gold medallist Zhang Ning to win five medals in the competition.

Indian women's hockey captain Rani Rampal, who has been the face of women's hockey in the country and played a pivotal role in the team qualifying for the 2020 Tokyo Olympics, is among those who have been nominated for the Padma Shri award.

Women's football stalwart Oinam Bembem Devi, former cricketer Zaheer Khan, shooter Jitu Rai, former hockey captain and coach M.P. Ganesh and archer Tarundeep Rai are the other sportspersons to be selected for the Padma Shri award.

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coastaldigest.com web desk
August 3,2020

The Board of Control for Cricket in India (BCCI) will not end its partnership with Chinese companies. Vivo, the Chinese smartphone maker, is the main sponsor of the new IPL season as well. Apart from Vivo, PayTM and Dream 11 will also be at the helm of the 13th edition of the IPL. The IPL governing council meeting on Sunday decided to retain the old sponsors.

As soon as the IPL GC announced the decision of retaining the sponsors, a huge number of fans took to Twitter to slam the board for the same. #BoycottIPL started trending as the users urged others to boycott the tournament for the Chinese connection.

Earlier, the demand for exclusion of Chinese companies from the IPL was strong in the wake of the India-China border dispute. But the BCCI cannot abruptly end its collaboration with them. Because of the signed contract itself. And in this age of declining economy, it is difficult to find new sponsors quickly.

The current BCCI contract with Vivo is for five years. Vivo has invested Rs 2,199 crore to become the main sponsor of the IPL. The contract was signed in 2017. However, the BCCI’s move is paving the way for new discussions as calls are mounting across the country to boycott Chinese companies.

The BCCI announced other important decisions besides retaining sponsors. The IPL will be held from September 19 to November 10. The Indian government has given permission to the BCCI to hold the IPL in the UAE. With this, all obstacles in the way of organizing the tournament were removed.

The IPL matches will be played at 7.30 pm Indian time (6 pm UAE time). Most matches are about one match a day. There are a total of ten ‘double headers’ (two matches a day) in the tournament. Franchisees are allowed to appoint as many replacements as they want in the new season in view of the new health situation. At the same time, the maximum number of players a franchise can accommodate is 24. The BCCI is also planning to host a women’s IPL tournament.

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