We are throwing world's biggest mouse party to celebrate 90 years of Mickey: Disney executive

Agencies
November 17, 2018

New Delhi, Nov 17: Walt Disney once said, "I hope we never lose sight of one thing- that it was all started by a mouse" and as Mickey, the beloved cartoon character, turns 90, the company is throwing "the world's biggest mouse party".

Mickey Mouse first appeared in 1928 cartoon film "Steamboat Willie" and since then, he has been an inseparable part of many lives.

"We are pulling out all the stops. We are celebrating not just around the company but around the world. We have the world's biggest mouse party going on at all our theme parks around the world, which will stretch over twelve months," Dana Jones, director of enterprise franchise management at the Walt Disney Company, told PTI.

Fans can also get their own Instagram moment with the ongoing "Mickey: The True Original Exhibition" in New York. The immersive experience is inspired by Mickey's iconic status and his impact in popular culture.

"This is an experiential exhibition, which is a very Instagram-able event and blends fine art with the things that we can see, touch and feel. We hope that it will travel to other places as well," Jones said.

India also features in the company's grand plans for Mickey's birthday celebrations.

"India is one of the important markets for us. We have a great short cartoon that Mickey did a couple of years ago in which he was in India speaking in Hindi. Mickey showed the world that India has a special place in his heart.

"There's not a country in the world where Mickey is not known and not loved. And we're focusing as much as possible on India... We are really trying to highlight the relationship Mickey has with India," Jones added.

Mickey is the largest character franchise in India with over 30 million products sold in 2017. To build a connect with the younger generation, Disney launched 'Stay Fit with Mickey & Minnie" programme in 3000 schools in metro cities such as Delhi, Bengaluru and Mumbai.

"We are always looking for new content opportunities for Mickey. The great thing about Mickey is that he lives in a cartoon version of our world so the opportunities to have adventures with him and his friends are endless," Jones said.

With such storied life, it seems that everything that is to be explored has already been explored in Mickey's life but Jones said the company has always tried to keep the cartoon character relevant.

"We are constantly making sure that Mickey is where people are consuming content. So, a lot has been focused on Mickey's digital presence. Over the last few years, we have made sure that Mickey has an Instagram handle and a Facebook handle. It's such a timeless character," she said.

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News Network
January 9,2020

New Delhi, Jan 9: A Delhi court Thursday directed the makers of the Deepika Padukone starer feature film 'Chhapaak' to give credit to acid attack survivor Laxmi Agarwal’s lawyer in the movie.

Additional Civil Judge Pankaj Sharma said it was necessary that advocate Aparna Bhat's contribution is acknowledged.

"This Court is of the considered view that facts are indicative that the plea of the plaintiff for interim injunction is well-founded and it is necessary that her contribution be acknowledged by providing on the slide on the actual footage and the images, the line 'Aparna Bhat continues to fight the cases of sexual and physical violence against women' during the screening of the film.

"The said line on screen maybe with a rider that the same is with the court order," the judge said.

Advocate Bhat filed the application saying that despite representing Agarwal in courts for several years and helping in the movie-making, she was not given credit in the movie.

She said the filmmakers took her help in the entire process of writing and shooting the movie, but did not give the credit.

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News Network
June 9,2020

New Delhi, Jun 9: Multiplex operator PVR on Monday said it has cut salary across various levels, laid off employees and deferred increments during the lockdown to mitigate adverse impact of COVID-19 on the business.

The company said at present it is not generating any revenue from exhibition business and related activities as cinemas across the country are shut following the directions from the regulatory authorities.

According to the company, closure of screens during the lockdown will have a significant negative impact on profitability and liquidity.

PVR has taken measures to reduce its personnel cost, including salary cuts across various levels in the organisation during the lockdown along with "reduction in headcount by way of layoffs/retrenchment" to mitigate the adverse impact of COVID-19 on the business.

Moreover, the board of the company, in its meeting held on Monday has also approved plan to raise Rs 300 crore through rights issue.

"Since Cinema Exhibition is the only business segment, company is currently not generating any revenue from admissions, food and beverage sales or other revenue and cash flow from operations," said PVR in an update.

Beginning from March 11, PVR started closing its screens in accordance with the order passed by various regulatory authorities and within a few days most of our cinemas across the country were shut down, it added.

The company will continue to incur committed cash outflows, including employee salary pay-outs, other overheads as well as payments for older working capital.

"This has and will have a significant negative impact on profitability and liquidity during lockdown and even thereafter till business comes to normalcy," it added.

Further, once the cinemas are re-opened, we may not be able to run our cinemas at normal capacity utilisation levels on account of social distancing measures that cinemas may be required to follow as well as health concerns that the patrons may have, the multiplex operator said.

"On account of this, our revenue and cash flow generation may be impeded even once we are allowed to restart operations," it added.

The company has also deferred decision on on increments to reduce its cost, it added.

PVR has also written to developers for waiving rental and CAM (Common Area Maintenance) charges for the lockdown period.

It is in discussion with developers for reducing rentals post re-opening and has invoked force majeure clause in its agreements with them.

Besides, the company has raised additional borrowings from existing bankers to shore up liquidity.

"As of March 31, 2020 the company had cash and bank balance of Rs 316 crore. As on June 7, 2020 cash and bank balance is Rs 227 crore (including undrawn bank lines)," it added.

Over reopening of theatres, PVR said that the government has come out with a phase-wise schedule.

In these guidelines cinema halls have been kept in the third phase of re-opening, where dates will be decided based on assessment of the situation.

"We are in continuous engagement with all regulatory authorities and hope to receive the necessary permissions for restarting opening in the near future," it added.

Currently PVR operates 845 screens in 176 properties in 71 cities.

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News Network
February 5,2020

Chennai, Feb 5: The popular cine actor Rajinikanth has defended the Union Government on the Citizenship Amendment Act, saying it will not affect the Indian Muslims.

In a brief interaction with reporters this morning in Chennai, the matinee idol said if the Muslims are affected by the CAA, he would be at the forefront in their defence. He asked how will the legislation affect the Indian Muslims when they chose to stay back in the country to make it their motherland. Mr Rajinikanth also supported the National Population Register saying it has been in force even in the past.

On the NRC, Mr Rajinikanth said the Government has already made it clear that its nationwide rollout has not been even discussed so far. Mr Rajinikanth is nourishing political ambitions and has made it clear that he would plunge into politics ahead of the Tamil Nadu Assembly Elections in the state which is due in 2021.

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Arif
 - 
Wednesday, 5 Feb 2020

This law violates the fundamentals of the Indian constitution. Whey they are seeing the Muslims angle first?

 

It looks that they are misinforming the public by diverting into a Muslim only issue. If that was the case, why so many non-Muslims are protesting? I looks like Rajini has back-end support to the center's CAA move.

 

Suresh SS
 - 
Wednesday, 5 Feb 2020

He is another crack, hamare desh main pagal logon ki kami nahi

Wellwisher
 - 
Wednesday, 5 Feb 2020

What can expect from ex KSRTC bus conductor

 

 
clear sign of ZERO knowedge with Indian constitution.

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