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We are throwing world's biggest mouse party to celebrate 90 years of Mickey: Disney executive

Agencies
November 17, 2018

New Delhi, Nov 17: Walt Disney once said, "I hope we never lose sight of one thing- that it was all started by a mouse" and as Mickey, the beloved cartoon character, turns 90, the company is throwing "the world's biggest mouse party".

Mickey Mouse first appeared in 1928 cartoon film "Steamboat Willie" and since then, he has been an inseparable part of many lives.

"We are pulling out all the stops. We are celebrating not just around the company but around the world. We have the world's biggest mouse party going on at all our theme parks around the world, which will stretch over twelve months," Dana Jones, director of enterprise franchise management at the Walt Disney Company, told PTI.

Fans can also get their own Instagram moment with the ongoing "Mickey: The True Original Exhibition" in New York. The immersive experience is inspired by Mickey's iconic status and his impact in popular culture.

"This is an experiential exhibition, which is a very Instagram-able event and blends fine art with the things that we can see, touch and feel. We hope that it will travel to other places as well," Jones said.

India also features in the company's grand plans for Mickey's birthday celebrations.

"India is one of the important markets for us. We have a great short cartoon that Mickey did a couple of years ago in which he was in India speaking in Hindi. Mickey showed the world that India has a special place in his heart.

"There's not a country in the world where Mickey is not known and not loved. And we're focusing as much as possible on India... We are really trying to highlight the relationship Mickey has with India," Jones added.

Mickey is the largest character franchise in India with over 30 million products sold in 2017. To build a connect with the younger generation, Disney launched 'Stay Fit with Mickey & Minnie" programme in 3000 schools in metro cities such as Delhi, Bengaluru and Mumbai.

"We are always looking for new content opportunities for Mickey. The great thing about Mickey is that he lives in a cartoon version of our world so the opportunities to have adventures with him and his friends are endless," Jones said.

With such storied life, it seems that everything that is to be explored has already been explored in Mickey's life but Jones said the company has always tried to keep the cartoon character relevant.

"We are constantly making sure that Mickey is where people are consuming content. So, a lot has been focused on Mickey's digital presence. Over the last few years, we have made sure that Mickey has an Instagram handle and a Facebook handle. It's such a timeless character," she said.

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News Network
June 27,2020

Kochi, Jun 27: The Kerala government on Friday submitted an application in a local court requesting to stop the prosecution of ivory possession case against Malayalam film actor Mohanlal.

In the application for withdrawal of prosecution, the government has requested the court to stop the prosecution "immediately for the interest of justice".

''The legality of the possession of two elephant tusks by Mohanlal was accepted by the competent authority under the Wildlife (Protection) Act, 1972 by issuing him a certificate of ownership. The possession and custody of the elephant tusks thus become legal after the Chief Wildlife Warden (CWW) issued him the certificate," the state government said.

"Further conduct of the criminal trial may go against the good faith amongst the parties as far as the certificate of ownership issued to Mohanlal is concerned. One cannot go back from that ownership certificate and it was stopped from contradicting, deny or declare to be false the previous statement made by the actor in the court," it added.

"The government should not be allowed to revert from its promises in order to keep the faith of the people and in the interest of good governance," the government further said.

The case was registered by the forest department in 2012. The state government submitted the application in Kuruppampady Judicial Magistrate Court, which will hear the matter on July 24.

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News Network
April 21,2020

Mumbai, Apr 21: While the whole country continues to struggle against the COVID-19 crisis, filmmaker Rohit Shetty's name has been added to the list of renowned personalities who have come forward to give the frontline workers a boost to help them in their battle against the deadly infection.

Rohit Shetty has facilitated eight hotels across the city for the on-duty corona warriors to rest, shower and change with arrangements for breakfast and dinner. The Mumbai Police thanked Shetty for this kind gesture in keeping Mumbai safe and tweeted," #RohitShetty has facilitated eight hotels across the city for our on-duty #CovidWarriors to rest, shower & change with arrangements for breakfast & dinner. We thank him for this kind gesture and for helping us in #TakingOnCorona and keeping Mumbai safe."

Meanwhile, scores of celebrities have stepped forward in the fight against coronavirus by supporting different initiatives to help the ones going through the difficult situation due to coronavirus outbreak.

India's count of positive coronavirus cases reached 18,985 after 1,329 new cases were reported in the last 24 hours, the Ministry of Health and Family Welfare said on Tuesday.
Out of the total cases, 15,122 are active cases, 3,259 have been cured and discharged and one has migrated. With 44 new deaths reported in the last 24 hours, the toll stands at 603.

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News Network
July 27,2020

Mumbai, Jul 27: Reel life villain Sonu Sood turned real life hero once again, this time by gifting a tractor on Sunday to a farmer in a remote village in Andhra Pradesh to help him till the land. The actor came up with the gift after coming through a video clip on Twitter wherein a tomato farmer in Madanapalle in Chittoor district was seen ploughing the land with his two daughters carrying the yoke on their shoulders.

In his instant reaction, Sood promised a pair of ox to the farmer, but later said the family deserved a tractor. "So sending you one. By evening a tractor will be ploughing your fields. Stay blessed," Sood, who acted as a villain in numerous Telugu films, said in a tweet.

True to his word, a new tractor was delivered to the elated farmer Nageswara Rao at his Mahalrajupalle village by Sunday night. Telugu Desam Party president N Chandrababu Naidu, who belongs to Chittoor district, hailed the actor's gesture.

"Spoke with @sonusood ji and applauded him for his inspiring effort to send a tractor to Nageswara Rao's family in Chittoor district. Moved by the plight of the family, I have decided to take care of the education of the two daughters and help them pursue their dreams," Naidu said in a tweet.

Rao's elder daughter completed her Intermediate while the second one passed Class 10. Rao used to run a tea stall in Madanapalle before coronavirus left him out of business. He returned to his native Mahalrajupalle village to take up agriculture once again.

Given his penury, he could not hire either a pair of bulls or a tractor to till the land, when his daughters volunteered to help him on the chores. Their plight went viral on social media following which the actor stepped in with help.

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