We are throwing world's biggest mouse party to celebrate 90 years of Mickey: Disney executive

Agencies
November 17, 2018

New Delhi, Nov 17: Walt Disney once said, "I hope we never lose sight of one thing- that it was all started by a mouse" and as Mickey, the beloved cartoon character, turns 90, the company is throwing "the world's biggest mouse party".

Mickey Mouse first appeared in 1928 cartoon film "Steamboat Willie" and since then, he has been an inseparable part of many lives.

"We are pulling out all the stops. We are celebrating not just around the company but around the world. We have the world's biggest mouse party going on at all our theme parks around the world, which will stretch over twelve months," Dana Jones, director of enterprise franchise management at the Walt Disney Company, told PTI.

Fans can also get their own Instagram moment with the ongoing "Mickey: The True Original Exhibition" in New York. The immersive experience is inspired by Mickey's iconic status and his impact in popular culture.

"This is an experiential exhibition, which is a very Instagram-able event and blends fine art with the things that we can see, touch and feel. We hope that it will travel to other places as well," Jones said.

India also features in the company's grand plans for Mickey's birthday celebrations.

"India is one of the important markets for us. We have a great short cartoon that Mickey did a couple of years ago in which he was in India speaking in Hindi. Mickey showed the world that India has a special place in his heart.

"There's not a country in the world where Mickey is not known and not loved. And we're focusing as much as possible on India... We are really trying to highlight the relationship Mickey has with India," Jones added.

Mickey is the largest character franchise in India with over 30 million products sold in 2017. To build a connect with the younger generation, Disney launched 'Stay Fit with Mickey & Minnie" programme in 3000 schools in metro cities such as Delhi, Bengaluru and Mumbai.

"We are always looking for new content opportunities for Mickey. The great thing about Mickey is that he lives in a cartoon version of our world so the opportunities to have adventures with him and his friends are endless," Jones said.

With such storied life, it seems that everything that is to be explored has already been explored in Mickey's life but Jones said the company has always tried to keep the cartoon character relevant.

"We are constantly making sure that Mickey is where people are consuming content. So, a lot has been focused on Mickey's digital presence. Over the last few years, we have made sure that Mickey has an Instagram handle and a Facebook handle. It's such a timeless character," she said.

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News Network
March 21,2020

Mumbai, Mar 21: Ever willing to rally behind Narendra Modi, Bollywood celebs pitched in to drum up support for the Prime Minister's idea of a 'Janata curfew' on Sunday to minimise social interaction and slow down the spread of the coronavirus in India.

Narendra Modi floated the idea yesterday of people staying indoor from from 7 am to 9 pm on Sunday to break the chain of the virus transmission.

Shah Rukh Khan tweeted, "It's imp 2 reduce social interaction 2 minimum. Self Quarantine. The idea of #JanataCurfew on Sunday is a means to this end & we should continue this concept at a personal level as much as we can & more. We need to ‘slow down time' to arrest the virus spread. Be safe & healthy all."

He added a video message later, asking his fans to not panic. "I appeal to all people to avoid public places and to avoid commuting by trains and buses if not absolutely necessary. The next 10 to 15 days are extremely crucial. To fight this crisis the government and the citizens have to put up a strong joint front.

"So I appeal again please do not panic and please be careful about misinformation. And please follow the instructions and guidelines issued by the state government," Shah Rukh said in his video message.

Tamil actor-politician Kamal Haasan it was time to take extraordinary measures to fight the virus.

"I stand in full solidarity with our Prime Minister's call for #JanataCurfew. In this extraordinary situation, we have to take extraordinary measures. It's a disaster that has befallen on us and by staying united and indoors, we can Stay Safe," he said.

Yesteryears actress Madhuri Dixit Nene added her bit.

"It's time to understand our social responsibility & follow the guidelines. Let's show gratitude to all the people who have been working round the clock for us by observing the #JantaCurfew on 22nd March. Do your part. Stay safe to keep others safe," she posted on Twitter.

Actor Shahid Kapoor said more or less the same thing.

Legendary Lata Mangeshkar extended her support to the 'Janta Curfew' called by Modi and also hailed the decision of Maharashtra chief Uddhav Thackeray to shut down workplaces from Friday midnight till March 31.

"Prime Minister Narendra Modi has called for Janata Curfew and I support this. Also I laud the decisions taken by Maharashtra Chief Minister Uddhav Thackeray. I urge everyone to support this and overcome this crisis," Mangeshkar tweeted.

"Request everyone to stay home and adhere to the #JanataCurfew on the 22nd of March from 7am to 9pm. Let's all fight this together! @narendramodi #IndiaFightsCorona," Ayushmann Khurrana tweeted.

"Request everyone to stay home and adhere to the #JanataCurfew on the 22nd of March from 7am to 9pm. Let's all fight this together!," he said, tagging PM in his tweet.

Last night, actor Kartik Aaryan took to social media to deliver a ''Pyaar Ka Punchnaama'' style monologue about the importance of social distancing in fighting the coronavirus pandemic.

Celebrities such as Amitabh Bachchan, Karan Johar, Akshay Kumar and Hrithik Roshan also took to social media to applaud Prime Minister''s statement on Janata curfew.

Meanwhile, several top stars of the industry, including Bachchan, Akshay, Ajay Devgn, Alia Bhatt, Varun Dhawan, Madhuri, Ranveer Singh recorded a special video to spread awareness about the novel coronavirus.

The one minute fifty second long video, an initiative by Rohit Shetty Picturez in collaboration with Maharashtra government, features actors appealing to citizens to tread with caution and safety amid the pandemic.

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News Network
January 12,2020

Mumbai, Jan 12: Shiv Sena leader Sanjay Raut on Sunday came out in support of actor Deepika Padukone, who is facing flak from the BJP and some other quarters over her visit to the JNU campus in Delhi to express solidarity with students who were recently attacked by armed assailants.

Raut, who is a Rajya Sabha member and the executive editor of Shiv Sena mouthpiece 'Saamana', said the country cannot be run in a "Talibani" style.

After Padukone's visit to the Jawaharlal Nehru University (JNU) on Tuesday, many appreciated her "silent solidarity", but some others criticised her for "supporting Leftists", saying it was a promotional stunt for her latest film "Chhapaak".

Some also demanded a boycott of her film, based on the life of an acid attack survivor, played by Padukone.

A section of BJP leaders also criticised the 34-year- old actor over her JNU visit.

Talking to PTI, Raut said, "The demand for boycott of the actress and her film is wrong. The country cannot be run in a 'Talibani' style."

"Chhapaak", directed by Meghna Gulzar, hit the theatres on Friday.

Declaring a movie tax-free means the state has waived the entertainment levy imposed on it, thereby bringing down the ticket rates and encouraging more people to watch it.

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Agencies
July 20,2020

Los Angeles, Jul 20: Hollywood stars Robert Downey Jr and Tom Holland have joined their "Avengers: Endgame" co-star Chris Evans in sending sweet messages to a young boy who saved his sister from a dog attack.

Six-year-old Bridger saved his four-year-old sister on July 9 by standing between her and a charging dog.

According to Nicole Noel Walker, his aunt, the child received 90 stitches after getting bitten by the canine.

After Walker reached out to the Avengers team through an Instagram post, Evans, in a video message, promised to send Bridger, an avid Avengers fan, "an authentic Captain America shield".

Now the 'Iron-Man' star promised he will gift Bridger something "special" on his next birthday.

"Bridger, you're a rockstar. I hear (Captain America) sent a shield your way. I'm gonna do one better, you call me on your next birthday. I got something special for you. By the way, that's a promise. A promise beats a shield," Downey Jr said.

Holland, meanwhile, spoke to Bridger on a video call and invited him to come to the sets of the next "Spider-Man" film.

"If you ever want to come to set and hang out, and see the Spider-Man suit up close, and hang out with us, you're always welcome. I want to say you are so brave, mate. We are all so proud of you, and your little sister is so lucky to have someone like you," he added.

Other Marvel stars Mark Ruffalo and Brie Larson, Hollywood star Anne Hathaway, "The Flash" series stars Grant Gustin and Robbie Amell also praised Bridger's bravery.

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