We are throwing world's biggest mouse party to celebrate 90 years of Mickey: Disney executive

Agencies
November 17, 2018

New Delhi, Nov 17: Walt Disney once said, "I hope we never lose sight of one thing- that it was all started by a mouse" and as Mickey, the beloved cartoon character, turns 90, the company is throwing "the world's biggest mouse party".

Mickey Mouse first appeared in 1928 cartoon film "Steamboat Willie" and since then, he has been an inseparable part of many lives.

"We are pulling out all the stops. We are celebrating not just around the company but around the world. We have the world's biggest mouse party going on at all our theme parks around the world, which will stretch over twelve months," Dana Jones, director of enterprise franchise management at the Walt Disney Company, told PTI.

Fans can also get their own Instagram moment with the ongoing "Mickey: The True Original Exhibition" in New York. The immersive experience is inspired by Mickey's iconic status and his impact in popular culture.

"This is an experiential exhibition, which is a very Instagram-able event and blends fine art with the things that we can see, touch and feel. We hope that it will travel to other places as well," Jones said.

India also features in the company's grand plans for Mickey's birthday celebrations.

"India is one of the important markets for us. We have a great short cartoon that Mickey did a couple of years ago in which he was in India speaking in Hindi. Mickey showed the world that India has a special place in his heart.

"There's not a country in the world where Mickey is not known and not loved. And we're focusing as much as possible on India... We are really trying to highlight the relationship Mickey has with India," Jones added.

Mickey is the largest character franchise in India with over 30 million products sold in 2017. To build a connect with the younger generation, Disney launched 'Stay Fit with Mickey & Minnie" programme in 3000 schools in metro cities such as Delhi, Bengaluru and Mumbai.

"We are always looking for new content opportunities for Mickey. The great thing about Mickey is that he lives in a cartoon version of our world so the opportunities to have adventures with him and his friends are endless," Jones said.

With such storied life, it seems that everything that is to be explored has already been explored in Mickey's life but Jones said the company has always tried to keep the cartoon character relevant.

"We are constantly making sure that Mickey is where people are consuming content. So, a lot has been focused on Mickey's digital presence. Over the last few years, we have made sure that Mickey has an Instagram handle and a Facebook handle. It's such a timeless character," she said.

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News Network
June 19,2020

Mumbai, Jun 19: Actor Sushant Singh Rajput’s memories will continue to be celebrated as Instagram has memorialised his account, adding “remembering” to his bio.

Rajput, 34, known for films like "Kai Po Che!", "MS Dhoni: The Untold Story", "Chhichhore", was found dead in his Bandra apartment on Sunday, sending shockwaves in the film industry and elsewhere.

Days after his untimely demise, Instagram added “remembering” to his account bio and memorialised it as a place to remember the actor’s life.

According to the photo-video sharing website, no one can log into a memorialised account. The posts the deceased person shared, including photos and videos, stay on their page and are visible to the users they were shared with.

Also, once the account is memorialised, no one will be able to make changes to any of the existing posts or information.

The actor’s last post on the social media platform was a tribute to his late mother on June 3.

Rajput’s death is being investigated by the Mumbai Police and so far statements of over 13 people, including actor’s family members and close friends, including actor Rhea Chakraborty and casting director Mukesh Chhabra, have been recorded.

The police have also sent a letter to Yash Raj Films seeking details of the contracts it had signed with him.

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News Network
March 5,2020

New Delhi, Mar 5: Urging netizens to adopt traditional salutation styles like 'namaste' and 'salaam' to greet everyone in the wake of the coronavirus outbreak, megastar Salman Khan on Thursday shared a picture from his workout session.

Flaunting his perfectly chiselled body, the 'Sultan' actor shared a picture of himself sitting on a pull-down machine with folded hands as a mark of Indian tradition 'namaste'.

"Namashkaar ... hamari sabhyata mein namaste aur salaam hai! Jab #coronavirus Khatam ho jaye tab Haath milao aur gale lago...." he captioned the picture.

Khan recently touched the mark of 30 million followers on Instagram on Saturday and shared a short video on the platform thanking his fans for it.

In the video, he first thanked fans with folded hands and then a salute.

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News Network
April 6,2020

New Delhi, April 6: Acknowledging on being scared and talking of not seeing his family for three weeks, actor Salman Khan along with nephew Nirvaan on Sunday shared their lockdown experience in a video message.

The 54-year-old star, without disclosing where the actor actually is, shared a video message on Twitter along with his brother Sohail Khan's son, Nirvaan.

Salman began the one-minute and 26-seconds long video, by saying: "We came here for a few days and now we're stuck and scared"

The 'Bharat' actor then introduced Nirvaan and asked him "How long has it been since you saw your father?", to which Nirvaan replied, "It must have been three weeks."

"I have not seen my father for three weeks. We are here and he is alone at home," Salman added.

The 'Sultan' actor then asks the boy: "You remember the film dialogue, 'the one who got scared, died.' It does not apply here in this situation. We are scared and bravely we admit that we are scared. Please don't be brave in this situation."

Nirvaan also further requested everybody to stay safe and maintain social-distance.

"I think it's better for everyone to stay home, avoid contact and I think the longer we stay indoors the faster this ends," he added.

The 'Bajrangi Bhaijaan' star concluded the video by saying: "The one who got afraid saved himself and lives of others around him. Moral of the story, 'We're all scared'."

Urging people to take the government's advisory of self-isolation seriously amid the rising cases of coronavirus in the country, the megastar had earlier shared a video message for fans. 

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